Case: Commercializing

Kunst 1600 Dry Piston

Pump
Submitted By:
Nikit Tyagi 10PGDM035
Rajesh Rai 10PGDM041
Saurabh Mathur 10PGDM045
Syed Mehtaj 10PGDM113
 About Product
Aluminium body
Pumping speed of 1.6 CFM
Weighs 16.5 pounds
Fewer working parts
Oil free
Retail price: $500
 Value & Price Elements
Technicians will not have to change
oil
Made from Injectionmolded
aluminium, making it corrosion free
Fewer body parts, hence lighter
Highly priced but reduction in other
costs
 Value Placeholders
Warranty/guarantee
After sale service
High resale value
Environment friendly due to no oil
usage
 Residential AC Repair
segment
Highly Seasonal, lasting 20 weeks
Technicians perform 1000
jobs/season
Per Job
Revenue: $350, PBT:$70
Time: 1hr
Technician wages: $30/hr
Requirement : 3-6 CFM
 Attributes
Attribute Residential AC Home Home & Light
Repair refrigerator Refrigrator
CFM 3-6 1 1.5
Price $250-$320 $150 $200
Weight 20-30 pounds 10 pound 15 pounds
Job time 1 hour 15 min 30 min
Wages/hr $30 $15 $24
 Job Specification
Residential AC Home Light
Refrigerator Refrigerator
Working Hours 50 hrs 8.75 hrs 12.5 hrs
per week
No of weeks 20 52 52
Revenue per job $350 $90 $200
PBT per job $70 $10 $30
Oil change time 30 min 30 min 30 min
Oil change Per job Per month Per month
Oiling Cost $8 per Quart+ $4 per Pint+ $4 per Pint+
$.5+$.15 $.5+$.15$ $.5+$.15$
 RAC
kunst others
Price 500 250
no. of jobs / 1000 1000
season
Life 5 3
no. of jobs / 5000 3000
pump

Oil cost/job 0 23.65

Total cost 0 1419
 HOME
kunst others
Price 500 150
no. of jobs / 1820 1820
season
Life 5 3
no. of jobs / 5000 3000
pump

Oil cost/job 0 12.15

Total cost 0 437.4
 LIGHT
kunst others
Price 500 150
no. of jobs / 1820 1820
season
Life 5 3
no. of jobs / 5000 3000
pump

Oil cost/job 0 1.15

Total cost 0 600