BTMW 4012

TECHNOLOGY
ENTREPRENEURSHIP

Lecture 1:
Introduction to Entrepreneurship

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Technology Business
Potential : I- Sajadah from
UTeM

https://
youtu.be/3BDmykLr1iE

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 Entrepreneurship

Is a process of creating and expanding businesses that

collectively form a force for national development and societal
prosperity (UiTM)

An entrepreneurship is a business that is started and

led by the entrepreneur; the leader/champion
with certain qualities and characteristics that most
managers may not possess.

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 Entrepreneur
The entrepreneur are individual who
actively form or lead their own
businesses and nurture them for
growth and prosperity.

The entrepreneur must be a good leader

and not only a good manager

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 Entrepreneurial Values and Characteristis

Rationality and objectivity, realistic expactation ability to

plan carefully, managerial competence, suitable
personality, emotional stability (Mayers and Goldstein,
1961)
Drive and energy, self confidence, long term
involvement, money as a measure, persistent problem
solving, goal setting, moderate risk-taking, dealig with
future, use of feedback, taking initiative and seeking
personal responsibility, ext (Timmons, Smollen and
Dingee, 1977)
Good health, never ending sense of urgency, realistic,
comprehensive awareness, objective approach to
relationship, ext(Welsh and White, 1983)
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 Micropreneurs
Not every person who starts a business has the
mission of making a lot of money and growing it to
a world-class business.
Some just want a simple balanced life-style while

doing the kind of work they enjoy doing.

Business writer Michael LeBoeuf calls such business

owners Micropreneurs
Many micropreneurs are small home-based business

owners who are trying to combine career and

family.

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 Intrapreneurship
Intrapreneurship is the process by which
individuals pursue a new business
opportunity (or by setting up intraprises)
from within an existing company, with
resources of that company.
It uses the advantages of both small and big

scale business. In board sense,

intrapreneurship refers to all kinds/forms of
semi-autonomy and semi-responsibility
within corporations.

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 Intrapreneur
In 1978, management consultant, Gifford
Pinchot, invented the word intrapreneur to
refer to an intra-corporate entrepreneur
while he was attending the School for
Entrepreneurs in Tarrytown, New York.
A person within a large corporation who

takes direct responsibility for turning an

idea into a profitable finished product
through assertive risk taking and
innovation.

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 What is Technopreneur?
Entrepreneur who uses technology to be involved in
business activities.
From the words;

Technology
+ = Technopreneur
Entrepreneur
The role of scientist/engineers entrepreneur or so
called technopreneur is to effectively move a technology
invention from concept to market

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 Technopreneur
Technopreneur is coined just a couple of years back to
refer to Technology Entrepreneur.
This term appears to be most actively used in Singapore, and
to some extent also in Malaysia and Thailand.
Technopreneurs are the ones who identify the problems and
capitalized on the opportunity.
A technopreneur has two major characteristics:
1. He does things NOT out of profits but because he wants
to innovate.
2. He is comfortable working with, or, using technology.

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 Technopreneur & Entrepreneur
TECHNOPRENEUR
= Today + Future = Vision
ex. Bill Gates = Technopreneur

ENTREPRENEUR
= Product + Market = Profits
ex. Michael Dell = Entrepreneur

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 Entrepreneurial Process
1. Opportunity Scanning
2. Opportunity Seizing
3. Business IdeaFormulation
4. Business Information Processing
5. Business Conceptualising or embryonic
venturing
6. Resources pooling and strategising
7. Formalising venture creation
8. Operationalising the venture

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 Understand the Needs of The
Technopreneur

IPO : Initial Public Offering; M&A

:mergers& acquisitions
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 The Needs of Each Stage

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 Leadership Roles of Technopreneurs

Creating vision, direction, goals

Communicating with followers
Motivating and empowering
Affirming/reaffirming values
Aligning people achieving workable unity
Serving as a symbol
Management of thrust
Management of Self

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 Comparison Between Entrepreneur and
Technopreneur
ENTREPRENEUR TECHNOPRENEUR
Likes to compete Likes to innovate
Self-starter Part of a team
Able to do many things Able to do many things at
at once once, but chooses to
Is creative, and has delegate
dreams and goals Is innovative and has a grater
Likes to work for vision
him/herself and be in Likes to be the one to control
control innovation and be part of an
Is motivated by a strong evolution
desire to achieve and Is motivated by a strong
attain financial success vision and his passion to
Focuses his/her attention innovate
on the chances of Take failure in stride and
success rather than the
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knows it will lead
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to success if
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 THANK YOU

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