Online selling of lamps

Customer Interface Flow

Chart
Order from Is the option
customer Online ordered in
stock

No
Received Checking

refund
Yes
Track Delivery
Return delivery Schedule
Back End Flow Chart -
Delivery Outside
Delivery
Schedule
In Country

No
Checking

Send to Yes
factory
Back End Flow Chart
Payment Cash On Confirm
Delivery receipt
Payment
schedule
Online Yes
Payment
gateway

Credi
t Debi Online
card t bankin
card g
Checkout
Website Design
 Five step process for
effective website design
1. Analyse
Info / content
Target Audience
Top 10 Checklist
2. Organise
Navigation
Content
Page layout
Page design
3. Develop
Web page layout
Site layout
Web page construction
Graphics techniques
4. Implement
User Interaction
Final Checklist
FTP
Fine Tune
5. Maintain
Marketing
Optimisation
Traffic analysis
 Web Development
Languages & Tools
1. HTML/DHTML/XHTML
HTML
2. Java
3. Web Design Tools e.g. Frontpage,
Frontpage Dreamweaver.
3. Scripting Languages e.g. VBScript, Javascript
4. Cascading Style Sheets
5. XML
6. more!!!
 DESIGN
1 2 3
Collect Implement Apply
ideas these ideas design
principles
WEB
DESIGN
Follows the same process in design

Present the design through

web pages
ELEMENT 1:

LAYOUT
Maintain balance, consistency and
the integrity of the design.
ELEMENT 2:

COLOR
Color should represent your
personality or the brand of an
organization.
ELEMENT 3:

GRAPHICS
Logos, images, and graphics that
can help enhance your design.

Make sure to place them

strategically.

Use graphics wisely!

ELEMENT 4:

FONTS
Typography can enhance your
design when used wisely.
ELEMENT 5:

CONTENT
Should be useful and relevant.

Optimize for search engines.

Is your
user friendly?
website
 NAVIGATIO
USER-FRIENDLY DESIGN ELEMENT
1:

N
Dont make them think!
Consider how users will navigate
through your website.

Use simple HTML or

JavaScript menus.
COMPATIBILIT
USER-FRIENDLY DESIGN ELEMENT
2:

Y
Design your websites that perform
well in different browsers.
USER-FRIENDLY DESIGN ELEMENT
4: EASY
ACCESSIBILITY
Your website should be accessible
to everyone including blind,
disabled or the elderly.

Use real fonts, not images.

USER-FRIENDLY DESIGN ELEMENT
5: WELL-FORMATTED

CONTENT
Organize the flow of information.
Plan your websites sections and
categories carefully.

Use headings, sub-headings,

paragraphs, bullets or lists correctly.
Keep yourself
updated by
knowing the
different
web design
trends.
 WEB DESIGN TREND #1:
RESPONSIVE
WEB
The idea is to create web layouts that are
compatible with any forms of devices:
Desktop
Laptop
Smart Phones
Tablets
 WEB DESIGN TREND #2:

FIXED HEADER BARS

Works best with one-page layouts
and layouts with long pages.

This trend has been around for a

while but now we are seeing this in
full force.
 LARGE
WEB DESIGN TREND #3:

PHOTO
BACKGROUNDS
Use your best photos or graphic
designs as the main background
photo of your website.
TYPOGRAPH
WEB DESIGN TREND #4:

Y
Most websites now use multiple
fonts, making the page easier to
read and more attractive.

Mix and match fonts wisely!

 FLAT
WEB DESIGN TREND #5:

DESIGN
Its about keeping it simple, clean,
and modern key words that
most clients say.
INFOGRAPHIC
WEB DESIGN TREND #6:

S
Infographics present a lot of
information in such a small space.

Eye-catching. Entertaining.
Not boring. Not text heavy.
 WEB DESIGN TREND #7:
SINGLE PAGE
WEBSITE
This has been a trend for a long time.
Over the years, developers have
created different techniques for single
page concepts.

You can create an entire website using

just one page.
 WEB DESIGN TREND #8:

PARALLAX
This is a special scrolling effect using
JavaScript wherein the background
images move slowly than foreground
images creating an animation
or 3D feel.
E-Commerce Implementation
Way Ahead
https://www.youtube.com/watch?v=4CEr1Loh
QBU

https://www.youtube.com/watch?v=aknOIm7S
UiM

https://www.youtube.com/watch?v=C6vmBWR
XUlk
Way Ahead
What are values being created?
Who will capture the economic benefits?
Will all the value end up going to customers?
Will company be able to share the value?
How will the Internet impact industry structure?
Will it increase or reduce the profitability?
How will it impact business strategy?
Will the Internet support or erode the ability of companies to gain
sustainable competitive advantage?
 E-Business Strategy Stages

Major Stages Initiate Diagnose Breakout Transition

Assess Current Environment Establish Strategic
Target
Industry Company
Outline project Industry Identify current Match current Analyse difference
scope Competitive business business between breakout
Identify project Assessment strategies strategies with and current
stakeholders Benchmark E- Assess customer SWOT; strategy;
Determine business relationships Evaluate Assess change mgt.
project schedule technology Assess supplier alternative E- & cost/benefit/risk
Assess industry relationships business breakout analysis;
business Assess e- strategies Consider industry
partnerships business responses
technology Plot out milestones
Assess business for strategy
partnerships
Outputs Project Work Plan Opportunities and Strengths and E-business breakout E-business transition
Threats Weaknesses strategy strategy
Stage I - Initiate

Outline project scope

Identify stakeholders

Determine schedule

Project workplan
Stage II - Diagnose - Industry Analysis

Industry definition

Identify major customers

Identify major competitors and their capabilities

Benchmark E-business technology

Apply Porters 5 Forces

Chapter 6 Slide 35
How the Internet Influences Industry Structure
Bargaining Power
over Suppliers
(+/-) Procurement using the
Internet tends to raise bargaining
power over suppliers, though it can
also give suppliers access to more
customers
(-) The Internet provides a channel
for suppliers to reach end users,
reducing the leverage of intervening
companies
(-) Internet procurement and digital
markets tend to give all companies
equal access to suppliers, and
gravitate procurement to standard
products that reduce differentiation
(-) Reduced barriers to entry and
proliferation of competitors
downstream shifts power to
suppliers
Threat of Substitutes
(+) By making the overall industry more efficient, the
Internet can expand the size of the market
(-) The proliferation of Internet approaches creates
new substitution threats
Rivalry amongst
exisiting Competitors
Buyers
(-) Reduces difference among
competitors as offerings are difficult to Bargaining Power Bargaining Power
of Channels of End-users
keep proprietary
(-) Migrates competition to price
(-) Widens the geographic market, (+) Eliminates powerful (-) Shifts bargaining
increasing the number of competitors channels or improves power to end
bargaining power over consumers
traditional channels (-) Reduces switching
costs
Barriers to
Entry
(-) Reduces barriers to entry such as the need for a sales
force, access to channels, and physical assets - anything that
Internet technology eliminates or makes easier to reduce
barriers to entry
(-) Internet applications are difficult to keep proprietary from
new entrants
(-) A flood of new entrants has come into many industries
Stage II Self Analysis

Identify business strategies

Assess Customers

Assess Suppliers

Assess E-business technologies

Use Value Chain to identify areas where IT can add value

Output - SWOT Analysis

Stage III - E-Business Strategy

Strategic Priorities
Ranking

Company Opportunity/
Threat Rankings SWOT Industry Strength/
Assessment Weakness Rankings

Evaluate E-Business
Strategies

E-business
Strategy
Stage IV - Transition

E-Business Minus Status Quo Equals Gap

Strategy Strategy

Factor in Change Factor in Cost/Benefit/

Readiness Assessment Risk Analysis

Analyse Gap Difference between E-business strategy & current strategy

Consider potential industry responses

Plot E-Business Transition Strategy including Recommended courses of

Action & Milestones

E-Business Transition Strategy

 Steps in e-Business Implementation

Optimisation
Next
Full e-Business generation e-
Business
Stepwise IT Implementation

Retail
Transactions

Launch & Growth

Integration with Web-enabled
Production Systems & Business
Business Customers Operations

Order Entry:
Sales & Service
via the Net

Searchable

Pre-Launch
Dynamic Web
Site
Providing web-presence and
informational services
Static
Web-site

Stepwise Launch of Business Propositions

https://www.youtube.com/watch?v=DgUhBhCUDY4
Website Budget
E-Commerce Technologies
E-Commerce
Technologies
Electronic Data Interchange (EDI)
Automated exchange of electronic documents
between computers at different companies
Standards at general and industry levels
Mapping software translates application
input/output for EDI transmission/reception
Web interfaces exist
E-Commerce
Technologies
Web Forms
Extended Markup Language (XML)
Adds tags to Web page so that data on page
can be processed by computer
Web Services
Software that accepts commands over the Web
and optionally returns results over the Web
E-Commerce Implementation
Issues
E-Commerce
Implementation Issues
Resolving Channel Conflict

Make distributor transparent
Direct orders and queries to distributors
Doing Business Internationally
Language choice on Web page selection
Currency conversion
Product branding and design issues
E-Commerce
Implementation Issues
Security Management

Need to encrypt transactions
Weak security at partners can compromise your
own security
E-business Metrics
E Business Matrix
Web traffic is one metric, a better measure for
e-business is how much revenue has been
generated by web traffic, number of new
customers, reduction of CS calls because of
the web traffic.
Techniques
Cookie: a small file left on a consumers hard
drive; allows websites to record the comings
and goings of customers usually without their
consent

Click-through: tracks the number of users

who visit a site and click on a ad

Banner Ads: advertises the product or

services of another dot com business
Consumer Protection
Security & Privacy of Consumer
Information