Travel and

Tourism
Management

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Table of Content

Introduction 3
Own Management Skills and Performance 4
SWOR 6
SMART Objectives 10
References 11

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Introduction

The term management indicates reaching objectives of an

organization through working with and through people and
several other resources of the organization. The main purpose
of Personal Development Plan is to create a self-analysis
process, personal reflection and fair appraisal of ones strengths
and weaknesses. This is what will help in evaluation of
leadership value and management training.

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Own Management Skills and
Performance

Being the General Manager of Dorchester Luxury Hotel , London I have huge
responsibilities to be performed in order to ensure the set goals and objectives of
the business is met and need to ensure a clear vision of analysing the
environment and outcomes of the set procedures.
The following is a self assessment of my skills being the General Manager:
I believe that my management team are the key to my success, therefore
whenever I face any problem I always seek for their assistance and try to
resolve things accordingly (Reisinger, 2005);
While delegating work the first thing which comes to my mind is selecting the
best ones who can accomplish the task efficiently within least possible time;
I try to maintain a regime of weekly meeting with my management staff through
whom I get feedback about the others and suggestions relating to improvement
of procedures which will enable the business attract more customers;

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Cont.

I try to make a careful analysis before arriving to any decision instead of relying on
instincts;
I believe that the employees must be given scope and chance to express and figure out
the problems themselves and sort out the same at their own capability so that they can
express themselves and realize how to work together;
Being the General Manager of a hospitality sector the main concern is well-being of the
customers which I believe is done by maintaining discipline among the employees
(Reisinger, 2005).
While in meeting I play the role of moderator or facilitator when required and this help in
understanding their performance;
I try to motivate the employees by tailoring my approach and try to avoid creation of any
conflict;
The goals of each team are assessed and applicability of the same in real time is
calculated. This includes introduction of new ideas and future assessment of customers.

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 Strengths

Strength
I hold professional degree on Management of Human Resources;

I believe in team involvement in every matter;

Customers and employees are the main concern for me;

I have good motivating and influencing power which helps me build up a team of efficient
workforce;
I do not believe in hierarchical process for interacting with the employees;

Our finance team has recorded a 38% hike in customers this year compared to that of the last year.
This has been possible because of my team effort (Sharpley, 2006);

We arrange several advertisement campaigns which involves participation of general public;

I have full support of my team and the board who has re-appointed me for the post.
Weakness

I generally avoid trying for big offers as I don't feel confident with those;

My management team feels I take time in decision making;

I have a habit of making several assessments before arriving to final decision;

Cannot make decisions with only profit making motive.

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 Opportunity

The business has recorded a hike of 38% in terms of customer turnover and 35% in terms of profit;

I am formulating plans for opening branches in cities like Birmingham, Bristol and Liverpool;

Plans are being formulated for opening Institutes for Career Development Plans with an intention
of boosting workforce;

Initiating a server which will help the customers directly come in contact with the hotel and where
they can check the status of availability and book rooms online as per their convenience
throughout the world.

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 Threats

Completion from leading hotel industries in UK;

Limited resources compared to the big hotels hence time is taken for making investment related
decisions;

Pressure from suppliers and creditors

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SMART Objectives

Specific I have to develop more professionally in order to reduce time of

decision making so that turnover can be increased at a faster pace, say at the
rate of 15% instead of 10%;
Measurable instead of investing 20% of time in meetings and 10% time in
setting development plans I have to increase the time in setting development
plans and visit sites personally to understand each and every requirement
personally, thereby reducing dependency on management staff;
Achievable Increase presence on the floor so that I can see myself what is
going around and how the front office staffs are interacting with the
customers. This will enable to understand the actual performance of the staffs
and make judgement on real time basis. Set a target of meeting 50%
increases in the number of customers (Sharpley, 2006).

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Cont.

Realistic have to increase self potential as well as the potential

of the staff through training sessions in order to realize the new
innovations and technologies used in hotel industry and make
estimate of achieving the same.
Timely deliver service at the correct time so that time utility is
created. Timely service will increase faith of the customers.

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References

Agenda 21 for the travel & tourism industry. (1995). London: World Travel & Tourism
Council.
Boniface, B. and Cooper, C. (2001).Worldwide destinations. Oxford: Butterworth-
Heinemann.
Reisinger, Y. (2005). Travel Anxiety and Intentions to Travel Internationally:
Implications of Travel Risk Perception.Journal of Travel Research, 43(3), pp.212-225.
Sharpley, R. (2006).Travel and tourism. Thousand Oaks, CA: Sage Publications.
Tourism, globalization and development: responsible toursim planning.
(2004).Choice Reviews Online, 41(05), pp.41-2927-41-2927.
Travel & tourism. (1993). Brussels, Belgium: World Travel & Tourism Council.
United Kingdom travel & tourism. (1996). London: World Travel & Tourism Council.

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