Iowa State Daily

Presentation
Team Delta
Jessica Buss, Carrie Cunningham, Amanda Friedland, Riley Hayes, Emmaline McNeal
Introduction
Methodology - Sheehans Triangle

W
d?

ha
ne

ta
pe

re
ap

w
th

e
do
ha

i
ng
W

?
What we want the Daily
to do
Situation Analysis

Growing Diversity Issues on

Campus

How can we become more

inclusive?

How can we make everyone feel

represented accurately?
Case Study - University of
Minnesota
 UNIVERSITY OF IOWA STATE
MINNESOTA UNIVERSITY
56,147 Students 36,600 Students

Located Downtown Twin Cities Located in a college town

64.4% of students are White 76.14% of students are

White
12% of students are
International 11% of students are
International
What is Minnesota doing?
Paint the Bridge Tradition

CORE Initiatives

IDEA (Institute for Diversity, Equity and

Advocacy)

Outwardly supports students of color

Journalism school trained in counter

Qualitative - Hispanic
Community
Common Themes from Focus Group

Positive Negative

Close Wrong
community representation
on social
media

ISU average Some Spanish

on being speaking
inclusive Nationalities
rarely get
interviewed

There are Events arent

culture well advertised
events on
campus
Common Themes from Interviews

Positive Negative

ISU reports on Venezuelans

Mexican and and other
Puerto Rican Spanish
Hispanics speaking
Nationalities-
voice isnt
heard,
misrepresente
d

Some (not all) Need better

found they representation
were
represented
well
 What Did We Learn?
ISU culturally aware of writing styles

Always room for improvement

Not everyone thinks the same

ISU doing mediocre job

Hispanic students have great ideas

Quantitative - Students at ISU
What is ONE WORD that comes to
mind when you think of diversity on
campus?
Majority - Caucasian Minority - Hispanics
How many students read the Daily?
Which format?

*out of 50 participants
Iowa State is inclusive of all minority
and underrepresented groups on
campus
22
18

6
4

*out of 50 participants
 Please rank (1 being the most
prevalent and 4 being the least
prevalent) the biggest diversity issue
facing our campus

*out of 50 participants
How do students feel about a required
Diversity class - similar to LIB 160?

*out of 50 participants
Would students participate in an
online diversity forum?

*out of 50
 Key Research Themes
Actions > Words

Think about the sub groups

Non diverse writers in Daily

No Diversity Forum/Class

offered
Strategies for Implementation

Freedom speech wall

Push more controversial/

personal stories

Add an optional diversity class

Seek more diverse writers

Paid/Advertising Components

Advertising in community spots

Sponsoring cultural events

CyRide
Owned Component

ISD App - More Advertising

Website

Social Media
Earned Component
Iowa State University

Shares on Social Media

Society of Professional Journalists

Best paper of 2015
Conclusion