Heizer 09

Operations
Management
Chapter 9
Layout Strategies
PowerPoint presentation to accompany

Heizer/Render
Principles of Operations Management, 7e
Operations Management, 9e
2008 Prentice Hall, Inc. 91
Outline
Global Company Profile:

McDonalds
The Strategic Importance of
Layout Decisions
Types of Layout
Office Layout

Outline Continued
Retail Layout
Servicescapes
Warehousing and Storage Layouts
Cross-Docking
Random Docking
Customizing
Fixed-Position Layout

Outline Continued
Process-Oriented Layout
Computer Software for Process-
Oriented Layouts
Work Cells
Requirements of Work Cells
Staffing and Balancing Work Cells
The Focused Work Center and the
Focused Factory

Outline Continued
Repetitive and Product-Oriented

Layout
Assembly-Line Balancing

Learning Objectives
When you complete this chapter you
should be able to:
1. Discuss important issues in office layout

2. Define the objectives of retail layout
3. Discuss modern warehouse management
and terms such as ASRS, cross-docking,
and random stocking
4. Identify when fixed-position layouts are
appropriate
Learning Objectives
When you complete this chapter, you
should be able to:
5. Explain how to achieve a good process-

oriented facility layout
6. Define work cell and the requirements of
a work cell
7. Define product-oriented layout
8. Explain how to balance production flow
in a repetitive or product-oriented facility
Innovations at McDonalds
Indoor seating (1950s)
Drive-through window (1970s)
Adding breakfast to the menu
(1980s)
Adding play areas (late 1980s)
Redesign of the kitchens (1990s)
Self-service kiosk (2004)
Now three separate dining sections
Innovations at McDonalds
Indoor seating (1950s)
Drive-through window (1970s)
Six out of the
Adding breakfast to the menu
seven are
(1980s) layout
Adding play areas (late 1980s)
decisions!
Redesign of the kitchens (1990s)
Self-service kiosk (2004)
Now three separate dining sections
McDonalds New Layout
Seventh major innovation
Redesigning all 30,000 outlets around
the world
Three separate dining areas
Linger zone with comfortable chairs and
Wi-Fi connections
Grab and go zone with tall counters
Flexible zone for kids and families
Facility layout is a source of
competitive advantage
2008 Prentice Hall, Inc. 9 10
Strategic Importance of
Layout Decisions
The objective of layout strategy

is to develop a cost-effective
layout that will meet a firms
competitive needs

Layout Design
Considerations
Higher utilization of space, equipment,
and people
Improved flow of information, materials,
or people
Improved employee morale and safer
working conditions
Improved customer/client interaction
Flexibility

Types of Layout
1. Office layout
2. Retail layout
3. Warehouse layout
4. Fixed-position layout
5. Process-oriented layout
6. Work-cell layout
7. Product-oriented layout
Types of Layout
1. Office layout: Positions workers,
their equipment, and spaces/offices
to provide for movement of
information
2. Retail layout: Allocates shelf space
and responds to customer behavior
3. Warehouse layout: Addresses trade-
offs between space and material
handling
Types of Layout
4. Fixed-position layout: Addresses
the layout requirements of large,
bulky projects such as ships and
buildings
5. Process-oriented layout: Deals with
low-volume, high-variety production
(also called job shop or intermittent
production)

Types of Layout
6. Work cell layout: Arranges
machinery and equipment to focus
on production of a single product or
group of related products
7. Product-oriented layout: Seeks the
best personnel and machine
utilizations in repetitive or
continuous production

Good Layouts Consider
1. Material handling equipment

2. Capacity and space requirements
3. Environment and aesthetics
4. Flows of information
5. Cost of moving between various
work areas

Layout Strategies
Warehouse
Office Retail (storage)
Examples
Allstate Insurance Krogers Federal-Moguls
Supermarket warehouse
Microsoft Corp.
Walgreens The Gaps
distribution center
Bloomingdales
Problems/Issues
Locate workers Expose customer Balance low-cost
requiring frequent to high-margin storage with low-
contact close to items cost material
one another handling
Table 9.1
Layout Strategies
Project Job Shop
(fixed position) (process oriented)
Examples
Ingall Ship Building Arnold Palmer Hospital
Corp.
Hard Rock Caf
Trump Plaza
Olive Garden
Pittsburgh Airport
Problems/Issues
Move material to the Manage varied material
limited storage areas flow for each product
around the site
Table 9.1
Layout Strategies
Work Cells Repetitive/ Continuous
(product families) (product oriented)
Examples
Hallmark Cards Sonys TV assembly
line
Wheeled Coach
Toyota Scion
Standard Aero
Problems/Issues
Identify a product Equalize the task time
family, build teams, at each workstation
cross train team
members
Table 9.1
Office Layout
Grouping of workers, their equipment,
and spaces to provide comfort,
safety, and movement of information
Movement of
information is main
distinction
Typically in state of
flux due to frequent
technological
changes
Relationship Chart
Figure 9.1

Supermarket Retail Layout
Objective is to maximize
profitability per square foot of
floor space
Sales and profitability vary
directly with customer exposure

Five Helpful Ideas for
Supermarket Layout
1. Locate high-draw items around the
periphery of the store
2. Use prominent locations for high-impulse
and high-margin items
3. Distribute power items to both sides of
an aisle and disperse them to increase
viewing of other items
4. Use end-aisle locations
5. Convey mission of store through careful
positioning of lead-off department
Store Layout
Figure 9.2

Retail Slotting
Manufacturers pay fees to retailers
to get the retailers to display (slot)
their product
Contributing factors
Limited shelf space
An increasing number of new
products
Better information about sales
through POS data collection
Closer control of inventory
Retail Store Shelf Space
Planogram
Computerized 5 facings
tool for shelf-
Shampoo
Shampoo
Shampoo
Shampoo
Shampoo
space
management
Generated from
stores scanner
Conditioner
Shampoo
Shampoo
Shampoo
Shampoo
data on sales Conditioner
Conditioner
Often supplied
by manufacturer
2 ft.
Servicescapes
Ambient conditions - background
characteristics such as lighting, sound,
smell, and temperature
Spatial layout and functionality - which
involve customer
circulation path planning,
aisle characteristics, and
product grouping
Signs, symbols, and
artifacts - characteristics
of building design that
carry social significance
Warehousing and Storage
Layouts
Objective is to optimize trade-offs
between handling costs and costs
associated with warehouse space
Maximize the total cube of the
warehouse utilize its full volume
while maintaining low material
handling costs

Layouts
Material Handling Costs
All costs associated with the transaction
Incoming transport
Storage
Finding and moving material
Outgoing transport
Equipment, people, material, supervision,
insurance, depreciation
Minimize damage and spoilage
Layouts
Warehouse density tends to vary
inversely with the number of different
items stored
Automated Storage and
Retrieval Systems (ASRSs)
can significantly improve
warehouse productivity by
an estimated 500%
Dock location is a key
design element
Cross-Docking
Materials are moved directly from
receiving to shipping and are not
placed in storage
in the warehouse
Requires tight
scheduling and
accurate shipments,
bar code or RFID
identification used for
advanced shipment
notification as materials
are unloaded
Random Stocking
Typically requires automatic identification
systems (AISs) and effective information
systems
Random assignment of stocking locations
allows more efficient use of space
Key tasks
1. Maintain list of open locations
2. Maintain accurate records
3. Sequence items to minimize travel, pick time
4. Combine picking orders
5. Assign classes of items to particular areas
Customizing
Value-added activities performed at
the warehouse
Enable low cost and rapid response
strategies
Assembly of components
Loading software
Repairs
Customized labeling and packaging

Warehouse Layout
Traditional Layout
Storage racks
Customization
Conveyor
Staging
Office
Shipping and receiving docks
Warehouse Layout
Cross-Docking Layout
Office

Fixed-Position Layout
Product remains in one place
Workers and equipment come to site
Complicating factors
Limited space at site
Different materials
required at different
stages of the project
Volume of materials
needed is dynamic
Alternative Strategy
As much of the project as possible
is completed off-site in a product-
oriented facility
This can
significantly
improve efficiency
but is only
possible when
multiple similar
units need to be created
Like machines and equipment are

grouped together
Flexible and capable of handling a
wide variety of products or
services
Scheduling can be difficult and
setup, material handling, and
labor costs can be high
Patient A - broken leg
ER
triage Emergency room admissions
room
Surgery Patient B - erratic heart
pacemaker
Laboratories
Radiology ER Beds Pharmacy Billing/exit
Figure 9.3
Layout at Arnold Palmer Hospital
Pie-shaped
Central break rooms
and medical
supply rooms
Local linen Central nurses

supply station
Local
2008 Prentice Hall, Inc. nursing pod 9 41
Arrange work centers so as to

minimize the costs of material
handling
Basic cost elements are
Number of loads (or people) moving
between centers
Distance loads (or people) move
between centers

n n
Minimize cost = Xij Cij

i=1 j=1
where n = total number of work

centers or departments
i, j = individual
departments
Xij = number of loads
moved from department i to
department j
Cij = cost to move a load
2008 Prentice Hall, Inc.
between department i and 9 43
Process Layout Example
Arrange six departments in a factory to
minimize the material handling costs.
Each department is 20 x 20 feet and the
building is 60 feet long and 40 feet wide.
1. Construct a from-to matrix
2. Determine the space requirements
3. Develop an initial schematic diagram
4. Determine the cost of this layout
5. Try to improve the layout
6. Prepare a detailed plan
Number of loads per week
Department Assembly Painting Machine Receiving Shipping Testing
(1) (2) Shop (3) (4) (5) (6)
Assembly (1) 50 100 0 0 20
Painting (2) 30 50 10 0
Machine Shop (3) 20 0 100
Receiving (4) 50 0
Shipping (5) 0
Testing (6)
Figure 9.4

Area 1 Area 2 Area 3
Assembly Painting Machine Shop

Department Department Department
(1) (2) (3)
40
Receiving Shipping Testing

(4) (5) (6)
Figure 9.5 Area 4 Area 5 Area 6

60
Interdepartmental Flow Graph
100
50 30
1 2 3
20 20
10
50 100
4 5 6
50
Figure 9.6
n n
Cost = Xij Cij

i=1 j=1
Cost = $50 + $200 + $40

(1 and 2) (1 and 3) (1 and 6)
+ $30 + $50 + $10
(2 and 3) (2 and 4) (2 and 5)
+ $40 + $100 + $50
(3 and 4) (3 and 6) (4 and 5)
= $570

Revised Interdepartmental Flow Graph
30
50 100
2 1 3
10
50 20 50 100
50
4 5 6
Figure 9.7
n n
Cost = Xij Cij

i=1 j=1
Cost = $50 + $100 + $20

(1 and 2) (1 and 3) (1 and 6)
+ $60 + $50 + $10
(2 and 3) (2 and 4) (2 and 5)
+ $40 + $100 + $50
(3 and 4) (3 and 6) (4 and 5)
= $480

Area 1 Area 2 Area 3
Painting Assembly Machine Shop

(2) (1) (3)
40
Receiving Shipping Testing

(4) (5) (6)
Figure 9.8 Area 4 Area 5 Area 6

60
Computer Software
Graphical approach only works for
small problems
Computer programs are available to
solve bigger problems
CRAFT
ALDEP
CORELAP
Factory Flow

CRAFT Example
PATTERN PATTERN
1 2 3 4 5 6 1 2 3 4 5 6
1 A A A A B B 1 D D D D B B
2 A A A A B B 2 D D D D B B
3 D D D D D D 3 D D D E E E
4 C C D D D D 4 C C D E E F
5 F F F F F D 5 A A A A A F
6 E E E E E D 6 A A A F F F
TOTAL COST 20,100 TOTAL COST 14,390

EST. COST REDUCTION .00 EST. COST REDUCTION 70.
ITERATION 0 ITERATION 3
(a) (b) Figure 9.9

Computer Software
Three dimensional visualization
software allows managers to view
possible layouts and assess process,
material
handling,
efficiency,
and safety
issues

Work Cells
Reorganizes people and machines
into groups to focus on single
products or product groups
Group technology identifies
products that have similar
characteristics for particular cells
Volume must justify cells
Cells can be reconfigured as
designs or volume changes
Advantages of Work Cells
1. Reduced work-in-process inventory
2. Less floor space required
3. Reduced raw material and finished
goods inventory
4. Reduced direct labor
5. Heightened sense of employee
participation
6. Increased use of equipment and
machinery
7. Reduced investment in machinery and
equipment
Improving Layouts Using
Work Cells
Current layout - workers in

small closed areas.
Cannot increase output
without a third worker and
third set of equipment. Improved layout - cross-trained
workers can assist each other.
May be able to add a third worker
as additional output is needed.
Figure 9.10 (a)

Improving Layouts Using
Work Cells
Current layout - straight

lines make it hard to balance Improved layout - in U
tasks because work may not shape, workers have better
be divided evenly access. Four cross-trained
workers were reduced.
U-shaped line may reduce employee movement

and space requirements while enhancing
communication, reducing the number of
Figure 9.10 (b)
workers, and facilitating inspection
Requirements of Work Cells
1. Identification of families of
products
2. A high level of training, flexibility
and empowerment of employees
3. Being self-contained, with its own
equipment and resources
4. Test (poka-yoke) at each station in
the cell
Staffing and Balancing Work
Cells
Determine the takt time
Total work time available
Takt time =
Units required
Determine the number

of operators required
Total operation time required
Workers required = Takt time

Staffing Work Cells Example
600 Mirrors per day required
Mirror production scheduled for 8 hours per day
From a work balance chart 60
total operation time 50
= 140 seconds
Standard time required

40
30
20
10
Assemble Paint Test Label Pack for

shipment
Operations
Staffing Work Cells Example
600 Mirrors per day required
Mirror production scheduled for 8 hours per day
From a work balance chart
total operation time
= 140 seconds
Takt time = (8 hrs x 60 mins) / 600 units

= .8 mins = 48 seconds
Total operation time required

Workers required = Takt time
= 140 / 48 = 2.91
Work Balance Charts
Used for evaluating operation
times in work cells
Can help identify bottleneck
operations
Flexible, cross-trained employees
can help address labor bottlenecks
Machine bottlenecks may require
other approaches

Focused Work Center and
Focused Factory
Focused Work Center
Identify a large family of similar products
that have a large and stable demand
Moves production from a general-purpose,
process-oriented facility to a large work cell
Focused Factory
A focused work cell in a separate facility
May be focused by product line, layout,
quality, new product introduction, flexibility,
or other requirements
Focused Work Center and
Focused Factory
Work Cell Focused Work Center Focused Factory
A work cell is a A focused work center is A focused factory is a

temporary product- a permanent product- permanent facility to
oriented arrangement oriented arrangement produce a product or
of machines and of machines and component in a
personnel in what is personnel in what is product-oriented
ordinarily a process- ordinarily a process- facility. Many focused
oriented facility. oriented facility. factories currently
being built were
originally part of a
process-oriented
facility.
Example: A job shop Example: Pipe bracket Example: A plant to

with machinery and manufacturing at a produce window
personnel rearranged shipyard. mechanism for
to produce 300 unique automobiles.
control panels.
2008 Prentice Hall, Inc.

Table 9.2 9 65
Repetitive and Product-
Oriented Layout
Organized around products or families of
similar high-volume, low-variety products
1. Volume is adequate for high equipment
utilization
2. Product demand is stable enough to justify high
investment in specialized equipment
3. Product is standardized or approaching a phase
of life cycle that justifies investment
4. Supplies of raw materials and components are
adequate and of uniform quality
Product-Oriented Layouts
Fabrication line
Builds components on a series of machines
Machine-paced
Require mechanical or engineering changes
to balance
Assembly line
Puts fabricated parts together at a series of
workstations
Paced by work tasks
Balanced by moving tasks
Both types of lines must be balanced so that the
time to perform the work at each station is the same
Product-Oriented Layouts
Advantages
1. Low variable cost per unit
2. Low material handling costs
3. Reduced work-in-process inventories
4. Easier training and supervision
5. Rapid throughput
Disadvantages
1. High volume is required
2. Work stoppage at any point ties up the
whole operation
3. Lack of flexibility in product or production
rates
McDonalds Assembly Line
Figure 9.12

Disassembly Lines
Disassembly is being considered in
new product designs
Green issues and recycling
standards are important consideration
Automotive
disassembly is
the 16th largest
industry in
the US
Assembly-Line Balancing
Objective is to minimize the imbalance
between machines or personnel while
meeting required output
Starts with the precedence
relationships
1. Determine cycle time
2. Calculate theoretical
minimum number of
workstations
3. Balance the line by
assigning specific
tasks to workstations
Wing Component Example
Performance Task Must Follow
Time Task Listed
Task (minutes) Below
A 10
B 11 A This means that
C 5 B tasks B and E
cannot be done
D 4 B until task A has
E 12 A been completed
F 3 C, D
G 7 F
H 11 E
I 3 G, H
Total time 66

Time Task Listed
Task (minutes) Below
A 10
B 11 A
C 5 B
D 4 B
E 12 A
F 3 C, D 5
G 7 F 10 11
C
3 7
H 11 E
A B F G
I 3 G, H 4
3
Total time 66 12
D
11 I
E H
Figure 9.13
Performance Task Must Follow 480 available
Time Task Listed mins per day
Task (minutes) Below 40 units required
A 10
B 11 A
Production time
C 5 B available per day
D 4 Cycle
B time = Units required per day
E 12 A = 480 / 40
F 3 C, D 5
= 12 minutes per unit
G 7 F 10 11
C
3 7
n
H 11 E
A i Time
B for taskFi G
I 3 G, H
Minimum =1
4
3
number of = Cycle Dtime
Total time 66 workstations 12 11 I
= 66 / 12
E H
= 5.5 or 6 stations
Figure 9.13
WingLine-Balancing
Component Example
Heuristics
1. Longest task time Choose the available480 task

available
with the longest task time
Task2. Most
(minutes)
following tasksBelow
Choose the available40 task
units required
A 10 with the largestCycle
number of= 12 mins
time
B 11 Afollowing tasksMinimum
C 5 B = 5.5 or 6
workstations
D 3. Ranked4 positional BChoose the available task for
weight which the sum of following
E 12 Atask times is the longest
F 3 C, D 5
G 4. Shortest 7 task time FChoose 10 the 11

C task
available 3 7
H 11 Ewith the shortest task time
A B F G
I 3 G, H 4
3
5. Least number
Totalfollowing
time 66 tasks of Choose the available task
D
with the least12number of 11 I
following tasks E H
Table 9.4
Figure 9.13
A 10 Cycle time = 12 mins
B 11 A Minimum = 5.5 or 6
Station 5
C 52 B workstations
D 4 C B
E 10 11
12 A 3 7
F A B
3 C, D F G
4 3
G 7 F
H 11 D E Station 3 I
I 3 12 G, H 11
Total Station 6
Stationtime 66
1 E H
Station Station
4 5 Figure 9.14

A 10 Cycle time = 12 mins
B 11 A Minimum = 5.5 or 6
C 5 B workstations
D 4 B
E 12 A
F 3 C, D
G 7 F Task times
Efficiency =
H (Actual number ofEworkstations) x (Largest cycle time)
11
I 3 minutes / (6 stations)
= 66 G, H x (12 minutes)
Total time 66
= 91.7%

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Operations

PowerPoint presentation to accompany

Global Company Profile:

2008 Prentice Hall, Inc. 92

2008 Prentice Hall, Inc. 93

2008 Prentice Hall, Inc. 94

Repetitive and Product-Oriented

2008 Prentice Hall, Inc. 95

1. Discuss important issues in office layout

5. Explain how to achieve a good process-

The objective of layout strategy

2008 Prentice Hall, Inc. 9 11

2008 Prentice Hall, Inc. 9 12

2008 Prentice Hall, Inc. 9 15

2008 Prentice Hall, Inc. 9 16

1. Material handling equipment

2008 Prentice Hall, Inc. 9 17

2008 Prentice Hall, Inc. 9 22

2008 Prentice Hall, Inc. 9 23

2008 Prentice Hall, Inc. 9 25

2008 Prentice Hall, Inc. 9 29

2008 Prentice Hall, Inc. 9 34

Shipping and receiving docks

2008 Prentice Hall, Inc. 9 36

Like machines and equipment are

Radiology ER Beds Pharmacy Billing/exit

Local linen Central nurses

Arrange work centers so as to

2008 Prentice Hall, Inc. 9 42

Minimize cost = Xij Cij

where n = total number of work

Assembly (1) 50 100 0 0 20

Machine Shop (3) 20 0 100

2008 Prentice Hall, Inc. 9 45

Assembly Painting Machine Shop

Receiving Shipping Testing

Figure 9.5 Area 4 Area 5 Area 6

Cost = Xij Cij

Cost = $50 + $200 + $40

2008 Prentice Hall, Inc. 9 48

Cost = Xij Cij

Cost = $50 + $100 + $20

2008 Prentice Hall, Inc. 9 50

Painting Assembly Machine Shop

Receiving Shipping Testing

Figure 9.8 Area 4 Area 5 Area 6

2008 Prentice Hall, Inc. 9 52

TOTAL COST 20,100 TOTAL COST 14,390

(a) (b) Figure 9.9

2008 Prentice Hall, Inc. 9 54

Current layout - workers in

Figure 9.10 (a)

2008 Prentice Hall, Inc. 9 57

Current layout - straight

U-shaped line may reduce employee movement

Determine the number

2008 Prentice Hall, Inc. 9 60

Standard time required

Assemble Paint Test Label Pack for

Takt time = (8 hrs x 60 mins) / 600 units

Total operation time required

2008 Prentice Hall, Inc. 9 63

A work cell is a A focused work center is A focused factory is a