JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY

SCHOOL OF MANAGEMENT STUDIES

KAKINADA

Product Management
(Ethical issues in
Packaging)

Presented by:
L. Srikanth
13021E0034
 Introduction
Packaging can be described as a
coordinated system of preparing goods for transport,
warehousing, logistics, sale, and end use.
 False information
Mislead consumers by providing untrue
information to exaggerate the attributes of their
products.
 Packaging graphics

There are many cases in which marketers

use pictures in packaging that do not represent the
actual product.

For example the product may look nice and attractive

in the package but the actual product is different.
 Packaging safety

Marketers use high ingredients of

chemicals that are unsuitable for children.
 Environmental issues
Using the packaging materials which are
harmful to the environment like polythene, plastic
etc.