Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Immersion Day
Action Plans
Goal = 2 pt share >
TOTAL
INTEGRATION
Indicates action item from Immersion Day
2
2003 Diversity Integrated Business Plan
Approach:
Elevate Diversity as a specific, mandated GM business priority--equivalent to
Quality as a Value by creating an internal awareness and marketing campaign
Prioritize diversity markets and activities, focusing resources to deliver immediate
short-term wins, while creating a foundation for long-term brand building.
Synergize Divisional, Regional, and COE efforts around common goals for
maximum consumer impact, efficient resource utilization and process simplification.
Integrate Diversity Initiatives, Corporate Relations, GMAC, SPO, WWP, OnStar,
Minority/Womens Dealer Development, XM Radio and Fleet where applicable for
differentiated competitive advantage.
3
Indicates action item from Immersion Day
2003 Diversity Integrated Business Plan
Strategic Anchors
Breakthrough Culturally relevant/persuasive advertising that builds off brand
Advertising & Spending positioning and is supported at breakthrough media weight levels .
Culture/Leadership Engagement
Communicate progress in Quarterly Broadcast, regular Strategy Board Updates, QN metric to include
diversity message in All People meetings Broadcast message on diversity
Regional education session with Rod Gillum and Dan McGinn, February 2003 on importance of diversity
Consider inclusion of diversity segment in next NASB segment of Global Leadership Conference
5
Indicates action item from Immersion Day
2003 Diversity Integrated Business Plan
Next Steps
Continue plan/resource reconciliation process
6
Indicates action item from Immersion Day