BETT 2333 -

COMMUNICATION PRINCIPLE

CLIXSTER MOBILE SDN

BHD
OBJECTIVE
Describing the Company history
Overview the technology used
Describing the Commercial Development
Parameters for the technology
Clearly identify the Physical Mobile Network
Operator this company associates with, the
classification and type of licence owned by
this company.
 COMPANY BACKGROUND
Clixster Mobile Sdn. Bhd. develops mobile and internet
platforms.
The Company provides social communication
collaboration platform tools focusing on specific social
lifestyle and economic interests.
Clixster Mobile offers 2G, 3G and LTE services.
CLIXSTER HISTORY
TIMELINE
October 1, 2002 : The Company was

incorporated in Texas.

2005 : Established 3 strategic business units being

"Advertising", "Telecommunications and Mobile

Computing", and "Products and Servicesto become one of
China's new age media companies that unite new and traditional media
technologies.

June 2012 : The Group acquired A-Team Resources Sdn.

Bhd. a company that distributes light appliances

products in South East Asia and Middle East to
strengthen their Products and Services Business Unit.
CONT
October 29, 2013 : The Company and Samata Ventures Sdn Bhd (Samata)
and Clixster Sdn Bhd (CSB) (jointly referred to as the
Vendors) entered into a conditional Sales and
Purchase
Agreement (SP Agreement) for the Company to
acquire
63.2% equity interests in Clixster Mobile Sdn Bhd
(CMSB) from the Vendors.
January 15, 2014 : The Company take the opportunity to streamline its
trading
operation and focus on its Products and Services
Business
Unit.
January 31, 2014 : Focus their business plans to pursue the mobile virtual
network operator (MVNO) business and to expand their
 OVERVIEW OF THE
TECHNOLOGY USED
Amobile virtual network operator(MVNO),
ormobile other licensed operator(MOLO), is a
wireless communications services provider that does not
own thewireless network infrastructureover which the
MVNO provides services to its customers.
An MVNO enters into a business agreement with amobile
network operatorto obtain bulk access to network
services at wholesale rates, then sets retail prices
independently.An MVNO may use its own customer
service, billing support systems, marketing, and sales
personnel, or it could employ the services of amobile
virtual network enabler(MVNE).
HSPA, HSUPA & HSPA+
High Speed Packet Access(HSPA)is an amalgamation of
twomobileprotocols.
High Speed Uplink Packet Access (HSUPA), that extends
and improves the performance of existing3G mobile
telecommunication networks utilizing
theWCDMAprotocols.
A further improved3GPPstandard,Evolved High Speed
Packet Access (also known as HSPA+), was released late
in 2008 with subsequent worldwide adoption beginning in
2010.
Bit-rates to reach as high as 337Mbit/s in the downlink
and 34Mbit/s in the uplink.
HSDPA
Enhanced3G(third-generation)mobilecommunications protocolin
the High-Speed Packet Access (HSPA) family, also dubbed 3.5G, 3G+,
or Turbo 3G
Allows networks based on(UMTS) to have higher data speeds and
capacity.
Introduced with 3GPP Release 5, which also accompanies an
improvement on the uplink providing a new bearer of 384kbit/s than
previous bearer 128kbit/s.
Decreaseslatencyand so theround trip timefor applications.

HSPA+introduced in 3GPP Release 7 further increases data rates by

adding 64QAM modulation,MIMOandDual Cell HSDPAoperation.
For example two 5MHz carriers are used simultaneously. Even higher
speeds of up to 337.5Mbit/s are possible with Release 11 of
the3GPPstandards.
UNIVERSAL MOBILE
TELECOMMUNICATIONS
SYSTEM(UMTS)
Third generationmobile cellular system for networks
based on theGSMstandard.
Developed and maintained by the3GPP(3rd Generation
Partnership Project), UMTS is a component of the
International Telecommunications UnionIMT-
2000standard set and compares with
theCDMA2000standard set for networks based on the
competingcdmaOnetechnology.
Uses widebandcode division multiple access(W-CDMA)
radio access technology to offer greater spectral
efficiency and bandwidth to mobile network operators.
LONG-TERM EVOLUTION
(LTE)
(Commonly marketed as4G LTE) is a standard
forwirelesscommunication of high-speed data for mobile
phones and data terminals.
It is based on theGSM/EDGE andUMTS/HSPA network
technologies, increasing the capacity and speed using a
different radio interface together with core network
improvements.
LTE does not satisfy the technical requirements the 3GPP
consortium has adopted for its newLTE
Advancedstandard.
COMMERCIAL DEVELOPMENT
PARAMETERS FOR THE
TECHNOLOGY
The company plans to make London its hub as it seeks to tap into the
large European market in 2013 .
Sharing network infrastructure with local telecommunication company.

MyKifayah offers integrated funeral management services where each

subscriber will be provided a coverage of up to RM5,000.
Clixster aims to register 50,000 subscribers by the third quarter of its
first year of operation, targeting the huge number of Malaysian
students and expatriates staying here.
The company will be partnering with the Indonesia Cooperative
Council, in second quarter 2014 which is similar to the business
mechanism it is riding on in Malaysia by partnering the National
Cooperative Movement of Malaysia (Angkasa). Angkasa has a total of
8.4 million members.
CONT
Clixster aims to secure a total of 500,000 subscribers by
year-end from 200,000 currently.
The target will be supported by its aggressive
promotional campaigns as well as growing distribution
channels nationwide.
In 2013, seven first-tier MKDs (master key distributors),
33 second-tier MKDs and 6,000 outlets nationwide.
Clixster will introduce at least one new mobile app every
month and other creative services to its subscribers to
compete with other MVNOs.
PHYSICAL MOBILE
NETWORK OPERATOR
CLIXSTER MOBILE
ASSOCIATES WITH,
THE CLASSIFICATION
AND TYPE OF
LICENCES OWNED BY
THIS COMPANY
 DIGI
Clixster is launched in September 2011 in
partnership with DiGi as its physical benifactor.
Clixster is an MVNO, using the coverage of DiGi as
its own, as it lacks the physical requirements to be
a full network operator
It has an exclusive business partnership with
ANGKASA (National Cooperative Organization of
Malaysia)
U MOBILE
On 24 November 2014, Clixster has taken over Enabling
Asia
Enabling Asia first signed its MVNO agreement with U
Mobile in May 2013
As a Mobile Virtual Network Aggregator (MVNA), Enabbling
Asia offers brands integrated solutions from licensing,
billing, and technical solutions to call centre support, to
enable companies get to market speedily, easily and at a
lower cost.
The new MVNO agreement provides Clixster with the
necessary platform to scale rapidly and effectively compete
by simultaneously improving its traditional service offerings
and enhancement of its value added services.
DISCUSSION
Clixster Mobile is an MVNO

It started in October 1, 2002 in Texas.

At the start of its operation it uses DIGI as its physical mobile network
operator.
In 24 November 2014, Clixster Mobile took over Enabling Asia.

Enabling Asia is an MVNO operating with U Mobile.

Clixster then upgraded its system changing its physical mobile

network operator from DIGI to U Mobile.
Launch Clixster's MyKifayah that offers integrated funeral management
services where each subscriber will be provided a coverage of up to
RM5,000.
On September 2, 2015 Clixster Mobile undergo bankcruptcy and
requested its users to change to other network providers.
CONCLUSION
The beginning of Clixster Mobile history are the mission to
become one of China's new age media companies in 2005
through the use of new technologies and devices combined
with traditional media to reach today's mobile society.
The Clixster Mobile used technology such as mobile virtual
network
operator(MVNO), ormobile other licensed operator(MOLO),
HSPA, HSUPA, HSPA, HSDPA, UMTS & LTE.
Clixster aimed to register 50,000 subscribers by the third
quarter of its first year of operation, targeting the huge
number of Malaysian students and expatriates staying here.
THANK YOU EVERYONE