Company profile

Ideal movers private limited was registered

at registrar of companies Kolkata on 23
February, 2000 and is categorized as
company limited by shares and an Indian
non-government company.
Ideal movers private limited corporate
identification number(CIN) is
u51109wb200ptc091199 and registration
number is 091199.
Cont

BRANCH OFFICE:-SHREEJI PETROLEUM

JAMKHAMBHALIA HIGHWAY, NEAR SAPAR
PATIA, JAMNEGER.
REGD. OFFICE:- F-10 NAND NIKTAN
SHOPPING COMPLEX ESSAR TWONSHIP,
HAZIRA 394270 SURT.
HEAD OFFICE:-50 JL NEHRU ROAD
CULCUTTA -7000071.
Cont

Mission:-
Developing strong relations and
partnerships we seek to scale new
heights while capturing a larger
client base within broad niches with
sheer grit and dedication we strive to
sustain our satisfactory client base
while rendering efficient services in
the years to come.
Cont

Vision :- banking on wide distribution network

and channels we seek to become first choice of
our customers by delivering spot on solutions
to our customers. Adhering to the standardized
quality norms and we believe in gaining a
foothold in the domains of quality , reliability
and design. Though ethical business polices
and transparent dealings, we aim to achieve
most customer satisfaction.
 Services

One of India's largest transportation

companies.
One of India's largest heavy lift
companies.
Yard management services
-high stoking
-loading
Cont

Multi model transportation

-Sea barging
-Railway freight
Transportation services
transportation of passenger
and commercial cars, coal, pipes,
containers, project cargo and fluxes
like dolomite.
 Consumer behaviour
Meaning :-

Consumer behavior is a the mental emotional

and physical activities that people engage in
when selecting, purchasing using and
disposing of product and services so as to
satisfy needs and desires.
Definition
Blackwell , miniard and engel :-
Consumer behaviour involve with the
mental procedure and physical act towards the
multiply good and service.
Zinkhan :-
consumer behaviour is people acquiring
ruing and disposing of product, service, ideas,
or experience.
Seven key of consumer behaviour
1. Consumer behaviour is motivated.
2. Consumer behaviour many activities.
3. Consumer behaviour in a process.
4. Consumer behaviour in timing and
complexity.
5. Consumer behaviour different roles.
6. Consumer behaviour is influenced by
external factors.
7. Consumer behaviour is differs for
different people.
Factor of consumer behaviour
Cultural factors
Social factors
Personal factors
Psychological factors
 Cultural factors
Culture is the basis for a persons want and
behaviour. Culture refers to a sat of values
ideas, artifacts and meaning symbols that help
individuals communicate, interpret and
evaluate as member of society.
 Social factors
A consumer behaviour is also influenced by
social factor, such as reference group family
and social roles and status. Because these
social factors can strongly affect consumer
response firms must take them into account
when designing their marketing strategies.
 Personal factors

A buyers decision is also influenced by personal

characteristics such as the buyers age,
occupation, economic situation, lifestyle and
personality and self concept.
 Psychological factors
A number of complex behaviour
factors lie in psychological factors
including perception, motivations,
attitudes and learning.
 Decision making process
The consumer decision making process involves
series of related and sequential stages of
activities. The process begins with the
discovery and recognition of an unsatisfied
need or want.
Decision making process
problem recognition

Information search

Evaluation alternatives

Purchase decision

Post purchase behaviour

 Importance of branding
A successful brand is one which
creates and sustain a strong positive
and lasting impression in the mind of
a buyer.
a successful brand is a name
symbol design or some combination
which identifies the product of a
particular organization as having a
sustainable deferent advantage.
 Branding effect of consumer
behaviour
Brand awareness
Perceived quality
Brand association
Brand loyalty
 Brand awareness
Brand awareness has significant impact on
the consumer buying behaviour. A high
level of awareness of a brand that
consumers have the high level the brand
will be considered when they choose to
buy.
It is because in relation to the consumer
process brand awareness plays an
important role when have intention to buy
something for needs.
 Perceived quality
A brand perceived quality provides the
value for consumer to buy such
brands products.
It is because consumers always make
buying decision rely on the feeling of
the basic characteristics of the
product to which the brand is
attached such as the reliability of the
product since they always cannot
experience the product before they
 Brand association
Brand association can help customer
process information. In the reality
consumers may not have process
and access to perceive or obtain
some facts about the brands and to
communicate such things may high
cost for the companies. Therefore the
brand with high level of association
will contribute to facilitate consumer
for gaining the meaning of brand.
 Brand loyalty
Brand loyalty will bad consumers to
purchase the same brands products
which will in tarn reduces the
marketing costs of dong business.

Brand loyalty can contribute to the

maintaining of the market share as
other companies enter the market.
Thank you