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Chapter III:
Individual
Perspective n
Audience
The Human Brain has
normous capacity
For information, but can
only pay attenction to
relatively a small number
of stimuliat a given time.
Information Processing
Task
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Information
Processing Task
Meanin
Meaning
g
Filtering Construc
Matchin
tion
g
1 Filtering
Filtering
2 Meaning Matching
Meaning Matching
3 Meaning Construction
Meaning Construction
Exposure and
Attention
Exposure
Physical Exposure Perceptual Psychological
Message and the person Exposure Exposure
occupy same physical Humans ability to There must be come
space for socme period of receive apprporiate trace element created
time. sensory input through in persons mind.
visual and auditory
senses.
Exposure States
Automatic state:
Exposed to media
messages but are not
aware of those messages
Attentional State:
People are aware of media messages and
actively interacting with media messages.
Transported Stated:
When people are in attentional state but taken
into the message so strongly that they lose
awareness of being apart from message.
Self-Reflexive State :
People are hyperaware of messages and of
their processing of messages
Chapter 4:
Industry
Perspective
on Audience
This is a slide title
Here you have a list of items
And some text
But remember not to overload your slides with
content
Yellow 10 20 7
Blue 30 15 10
Orange 5 24 16
Maps
our office
89,526,12
4
Whoa! Thats a big number, arent you proud?
89,526,124$
Thats a lot of money
185,244 users
And a lot of users
100%
Total success!
Our process is
easy
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