Motivation in Decision

Making of Clients in
Investing St. Peter Life
Plan Inc. Santa Rosa,
Laguna
Catacutan, Dela Cruz, Diaz, Lira, Penasbo
Background of the Study
Objectives of the Study
To identify the motivations that will improve the decision
making of the clients when investing to a memorial plan.
To assess the perspective of the people who are planning to
invest in a memorial plan
To improve the awareness of the people with regards to
death for them to realize the importance of being prepared.
To set the modern arrangement of investing a memorial plan.
Conceptual Framework
Research Methodology
Research Design
Qualitative & Exploratory Research
Research Locale
St. Peter Life Plan Inc. Santa Rosa Laguna Branch
Population of the Study
There are 36 Sales Agents, 7,600 Clients and 1 Branch Manager

RESPONDENTS MALE FEMALE TOTAL

BRANCH MANAGER 1 0 1

AGENTS 0 6 6

CLIENTS 0 6 6

PROSPECT CLIENTS 1 3 4

TOTAL SAMPLE 2 14 17

Table 1 Respondents Population

 Data Gathering Tools/Research Instrument
Books, Magazines, Newspapers, Thesis, Dissertation and Online
Sources
One-on-One Spontaneous Interview
Data Gathering Procedure
Prepared an approval letter before the actual interview.
Conducted the actual one-on-one interview.
Analyzed and turned the answers into concrete information.
Data Analysis/Treatment of Data
The questions were discussed to the clients for them to be more
familiar with the study.
The questions were phrased clearly and unambiguously.
The questions referred to current perception of the
interviewees/respondents.
The questions were non-threatening and not embarrassing.
Statement of the Problem and Results and
Discussions
Statement of the Problem 1: How St. Peter Life Plan Inc. introduces the
memorial plan to the residents of Santa Rosa Laguna?

Table Name Interpretation of Data Analysis

The study of Libatique (2011),

Table 2.1 Improvements to Help
the Company Gain Clients
Table 2.2 Referral to Family and
Relatives
Partnership with Other
Companies
Discuss the Benefits
Improve the Service
Experience the Service
Satisfaction on the Quality
Service
insurance companies customers
are likely to choose an insurance
company that has high quality
service and provides complete
information about the product
and service.
the literature of Alexander
(2013), the best part of
motivating them is sharing
experience as a good quality of
talking
 Statement of the Problem 2: What motivates the clients of Santa Rosa Laguna
in investing St. Peter Life Plan Inc.?

Table No. Interpretation of Data Analysis

The literature of Dichter (2010),

Benefits motivating human behavior
Table 3.1 Motivation Given to
Affordability means finding out the best
the Clients
Future Preparation methods of convincing people
rather than persuading them
Tabaag (2012), buying a
Benefits life/memorial plan will help the
Table 3.2 Reason in Investing in
Affordability family to grieve for their loss
St. Peter Life Plan Inc.
Security Purposes and not to worry about the
financial burden.
 Statement of the Problem 3: What is the effect of St. Peter Life Plan Inc. to the
residents of Santa Rosa Laguna?

Table Name Interpretation of Data Analysis

The study of Tabaag (2012), pre-

need companies ensures that clients
Table 4.1 Impact of the Benefits
Lessen the Burden will receive as schedule the benefits
to the Clients guaranteed in their pre-need
contracts.

The literature of Rodriguez (2015)

Table 4.2 The Help of a Plan to
the Clients
that one of the seven practical ways
Plan Holder Becomes the
to help people financially prepare
Agent for death is to consider a pre-need
plan or memorial plan.

The literature of Oxenfeld (2010),

Table 4.3 Problems that Affects
the Decision Making of Prospect
Clients
Different Priorities
Unfamiliarity with the Plan
Financial Problem
the implementation of the decision
is important for an obvious reason:
the way in which a decision is
carried out can be of greater impact
then the decision itself.
 Statement of the Problem 4: How does St. Peter Life Plan Inc. motivate the
clients from Santa Rosa Laguna to invest from them?

Table Name Interpretation of Data Analysis

The literature of Rodriguez

(2013), a memorial plan is not
Table 5 Ways to Persuade
Importance of Life Plan an investment instrument but
Prospect Clients
rather collection solution that
forces people to save.
Conclusion
Statement of the Problem Table Name Conclusion

To have a partnership with other

Table 2.1 Improvements to Help
How St. Peter Life Plan Inc.
introduces the memorial plan to
the residents of Santa Rosa
Laguna?
companies and cooperatives as a
benefit provider.
To discuss to clients the
essentials of having a life plan.
To improve services for customers
satisfaction and have seasonal
the Company Gain Clients promos.
To explain the benefits and
advantages to clients
To make sure that the service
rendered
To meet the quota

They are willing to

Table 2.2 Referral to Family and recommend the life plan to
Relatives their family members,
relatives and friends.
 Statement of the Problem
What motivates the clients of
Santa Rosa Laguna in investing
St. Peter Life Plan Inc.?
What is the effect of St. Peter
Life Plan Inc. to the residents of
Santa Rosa Laguna?
Table Name
Table 3.1 Motivation Given to
the Clients
Table 3.2 Reason in Investing in
St. Peter Life Plan Inc.
Impact of the Benefits to the
Clients
Because of the benefits
The Help of a Plan to the Clients Some of them are being hired
Problems that Affects the
Decision Making of Prospect
Clients
Conclusion
Benefits, affordability, and
preparation for the future
Benefits, affordability,
security purposes and
preparation for the future
It helped them a lot in terms
of its affordability, different
benefits and lessen their
burden
as an agent
Unfamiliarity with life plan
Different priorities
Financial problems
Finding it hardtop accept in
planning for your death
 Statement of the Problem Table Name Conclusion

How does St. Peter Life Plan Inc.

Discuss the importance of life
motivate the clients from Santa Ways to Persuade Prospect
plan
Rosa Laguna to invest from Clients
Benefits
them?
 Recommendation
Clients
They should know their rights in investing in this kind of arrangements.
Researchers
They should use all things they have learnt from this study in a good way, manner and purpose.
The management of St. Peter Life Plan Inc.
They should discuss first the importance of the life plan, the scope as well as their services offered.
The company should make sure that the services being rendered are well organized and maintaining its quality.
The company can also have partnership with other companies to include this life plan for their employees benefit.
They should educate their sales agent for them to have more knowledge and build more confidence
Innovation
Market expansion internationally
Other Business Firm
They should also include St. Peter Life Plan, Inc. as one of their benefit provider for their employees.
Government
Thould include the memorial plan as one of their benefits.

References
Books
Alexander, Shari (2013). How to Motivate People in Less Than Five
Minutes. The Great Road Canada. Applewood Press
Dichter, Ernest (2010). Motivating Human Behavior. New York United
States of America. McGraw-Hill Book Company
Jorgenson, Dale (2011). Investment: Capital Theory & Investment
Behavior. London, England. The MTI Press
Magazines, Newspapers
De Vera, Ben (2015). Insurance Commission Warns on Two Unlicensed
Firms Selling Memorial Plans. The Philippine Inquirer
Intal, Pinky (2015). The Cost of Dying in the Philippines. Manila Bulletin
Nir, Sarah Maslin (2016). Transporting the Dead: A Booming but Lightly
Regulated Industry. The New York Times Magazine
Rodriguez, Jon Carlos (2013). How to Make Your Own Memorial Plan.
Philippine Daily Inquirer
Rodriguez, Jon Carlos (2015). 7 Practical Ways to Financially Prepare for
Death. Philippine Daily Inquirer
Tabaag, Alvin (2012). Investing in Pre-Need Plans. Money Sense
Magazine, 54
Thesis, Dissertations, Case Studies
Amarillo, Lady Catherin, et al. (2011). Factors to Celebrity Endorsers in
an Advertisement on Resident of Tiongco Subd., Brgy. Tagapo, City of
Santa Rosa, Laguna, Polytechnic University of the Philippines-Santa Rosa
Campus
Athana, Prashanta, et al. (2013). An Explorative Study of Life Insurance
Purchase Decision Making: Influence of Product and Non-Product Factors.
Indian Institute of Science Bangalore India
Bejasa, Hannah Mae et al. (2015). Extrinsic Motivation Strategies as
Factors Affecting Job Performance of Employees in Selected Service
Companies. Polytechnic University of the Philippines-Santa Rosa Campus
Beliefs of the Cordillerans. University of Baguio, Philippines
Clinkinbeard, Samantha, et al. (2011). Death, Dying and Grief in Families.
University of Maiduguri, Borneo State Nigeria
Cooper, Rhonda, et al. (2010). Memorial Ritual & Art: A Case Study &
Exploratory of the Potential Healing. Maryland Institute College of Art,
Baltimore Maryland United States of America
Ignacio, Aileen et al. (2010). A Study on the Intrinsic Motivation Factors in
Second Language Learning among Selected Freshman Students. De La Salle
University, Manila, Philippines
Libatique, Mary Anne (2011). Consumers Investment on Life Insurance.
Polytechnic University of the Philippines Sta. Mesa Manila
Muthe Sanjana Suthe (2015). A Voice for Public Memory: A Comparison
Between the Memorial Practices in India and the United States of America to
Propose a Suitable Response to the 26/11 Attacks in Mumbai. University of
Pennsylvania, Philadelphia, PA.
Nikora, Linda Waimarie, et al. (2012). Final Arrangements Following Death:
Maoro Indigenous Decision Making, Maori & Psychology Research Unit,
University of Waikato, New Zealand
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