CHAPTER 3:

INTEGRATION OF PUBLIC
POLICIES ON CORPORATE
SOCIAL RESPONSIBILITY
 3.1 INTEGRATING DIFFERENT
APPROACHES OF
GOVERNMENT ACTION ON
CORPORATE SOCIAL
RESPONSIBILITY
CHAPTER 3: INTEGRATION OF PUBLIC
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 3 MAIN APPROACHES IN THE
ANALYSIS OF GOVERNMENT ACTION
ON CSR:APPROACH - Themes and
1. FIRST

Instruments

2. SECOND APPROACH - Players and

Contexts.
3. THIRD APPROACH - Relational and
CHAPTER 3: INTEGRATION OF PUBLIC
Strategic
POLICIES ON CORPORATE SOCIAL
Aspects
 3.2 STAGE 1:
APPLYING THE CSR MATRIX
TO GOVERNMENT ACTION

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POLICIES ON CORPORATE SOCIAL
 THE CSR ANALYSIS MODEL WAS
DEVELOPED BY VILANOVA (2003).

6 ASPECTS OF CRS ANALYSIS

MODEL
1.Vision-mission-values
2.Stakeholders
3.Works

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 THEME
1. Enterprise policy
2. Environment policy and national strategies for
sustainable development (sustainable planning)
3. Consumer protection policy
4. Trade policy
5. Employee training policy
6. Continuing education policies
7. International cooperation policy
8. Social policy and social cohesion/exclusion
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 THEME
9. Employment policy, labor practices and rights,
work- life balance
10. Social dialogue, an inclusive labor market, social
and vocational integration and unemployment.
11. Social issues.
12. Renewal of socially and economically less-
flavoured areas.
13. Social economy, entrepreneurs and small
organizations.
14. Socially responsible investment and
consumption,
CHAPTER fair
3: INTEGRATION OF trade.
PUBLIC
POLICIES ON CORPORATE SOCIAL
 THEME
15.Business cases of good practice in CSR.
16.Action and involvement of businesses in the
community (investment, partnership. Social
dialogue, an inclusive labor market, social and
vocational integration and unemployment.
17.SMEs and social responsibility.
18.International action by business delocalization
(human rights, corruption, etc.,)
19.Social action by business.

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 THEME
20.Company restructuring
21.Human rights
22.Public procurement
23.Social responsibility of the public
administration
24.Support for governments of developing
countries regarding CSR (corruption)
25.Sustainable tourism
26.The third sector and social volunteering
Action and involvement of businesses in the
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community
POLICIES ON CORPORATE SOCIAL
INSTRUMENTS

1. Favourable legal framework

2. Favourable fiscal framework and financing instruments for companies.
3. Promote CSR instruments
4. Promote management measures and tools rewarding action by companies (awards)
5. EU legislation on CSR and sustainability.
6. International instruments And agreements on CSR
7. International summits
8. Exchange best practices

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9. Evaluation and accounta bility mechanisms
10. Certification mechanisms
11. Public-priv ate-civil society partnership
12. Generate mechanisms for credit
13. Public campaigns promoting CSR
14. Creation of multi-stockholder forums
15. Create public departments
16. Sustainable market development
17. Leadership by example

CHAPTER 3: INTEGRATION OF PUBLIC

POLICIES ON CORPORATE SOCIAL
RESPONSIBILITY
 3.3 STAGE 2:
APPLYING THE
RELATIONAL
GOVERNANCE
APPROACH TO THE
ANALYSIS OF CSR
PUBLIC POLICIES
CHAPTER 3: INTEGRATION OF PUBLIC
POLICIES ON CORPORATE SOCIAL
The methodology of the relational model was initially developed by mendoza (1991-1996). The concept of the relational state wants to focus on the new role of the state in advanced societies in confronting the crisis of the welfare state in the face of globalization and the internalization of the economy .

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 Co-responsibility involves:
the existences of common
objectives
the assuming of specific
responsibilities for their attainment
the effective articulation of the
responsibilities taken on by each
party
It is a matter of applying the
principle of subsidiarity to the new
public
POLICIES ON service
CHAPTER 3: INTEGRATION OF PUBLIC
CORPORATE. SOCIAL
 The welfare of the community is derived
from each sector assuming its
responsibilities, but they find that present
social challenges.
The globalization and internationalization
of the economy and the crisis of the welfare
state have resulted in the players having
less capacity to solve social problems
separately.
The relational model set forth the idea
that only if responsibilities are shared in the
areas of common interest.
CHAPTER 3: INTEGRATION OF PUBLIC
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RESPONSIBILITY
 Joint projects in which the two parties reach an agreement on the objective to pursue, contributes resources to
that end, and therefore assume responsibility for the outcome.

Co-responsibility takes the form of joint projects between the state, civil society and the private sector with
appearance of shared areas of dialogue, public-private partnership (PPP) projects and conflict resolution networks.

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 State

Co-
responsibility

Business Civil Society

FIGURE 3.1
AREAS OF RESPONSIBILITY
IN THE RELATIONAL STATE
This application framework for the
relational model we adopt an
approach that explicitly includes
players and their contexts.
 Government

Civil
Business
Society

1. CSR in public administration

2. CSR in administration business
sector relationship
3. CSR in administration society relationship
4. Relational CSR

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 FIGURE 3.2
RELATIONAL MODEL FOR ANALYSIS OF
PUBLIC POLICIES ON CSR

It enabled us to reformulate the

debate between legislation and
voluntary compliance, especially in
those aspects that reduce it to
dichotomy between the two.
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Public Administration and

CSR

Administrat Compa Societ

Relational
ions ny y

Public Policies

Leadership by Example
CSR Policies

Figure 3.3 CSR Public Policies

CHAPTER 3: INTEGRATION OF PUBLIC
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 How does the relational model overcome
the legislation versus voluntary compliance
dichotomy?
First, from the relational perspective,
legislation on CSR can only cover a very
narrow range of the spectrum of possible
policies.
Legislation affects some of the political
measures on CSR that have been taken by
governments and are to be found mainly
within the relationship between
government andOFbusiness.
CHAPTER 3: INTEGRATION PUBLIC
POLICIES ON CORPORATE SOCIAL
 Second, we see that the dichotomy
between legislation and voluntary
compliance.

Third, self-regulation may appear as a

result of agreements among the various
players, without taking the form of
legislation.
CHAPTER 3: INTEGRATION OF PUBLIC
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 3.4 STAGE 3: DEVELOPING THE
ANALYTICAL FRAMEWORK FOR
GOVERNMENT PROFILES OF CSR

In applying the relational

model to CSR public policies, we
can gain an overview of
government action, taking into
account the players involved and
their
CHAPTER contexts.
3: INTEGRATION OF PUBLIC
POLICIES ON CORPORATE SOCIAL
 PATTERN FOR ANALYSIS:
1. The profiles and models of action adopted by governments
2. Actions and public policies
3. The discourses devised by governments on the concept of CSR
4. The incorporation of CSR into the government structure

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 FUNDAMENTAL ELEMENTS FOR
THE CONSTRUCTION AND
IMPLEMENTATION OF CSR
STRATEGIES:
1. Government CSR policy
2. Internal government CSR structure
3. CSR responsibilities at different
levels of government
4. CSR role of other organizations
5. Important elements
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 INDEX FOR ANALYZING
TABLE 3.2
GOVERNMENT ACTION ON CSR
COUNTRY:
1. Government CSR
ISSUE IMPLEMENTATION
Policy Vision objectives,
2. Internal
strategies and
Government CSR priorities
Structure Position of political
3. CSR
figure
Responsibility at
diff. levels of
government
Cross-cutting policies
Cross-sector or sector-
4. Scope of CSR
 ISSUE IMPLEMENTATION
5. CSR role of other Government

organizations agencies
6. Players
7. Environmental
context
(Socioeconomic,
political tradition)
8. Welfare state
evolution
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 3.5 MODELS FOR CSR PUBLIC POLICIES IN EUROPE

This relational and strategic approach enabled us to analyse government initiative on

the basis of the coincident profiles that we devised.

CHAPTER 3: INTEGRATION OF PUBLIC

POLICIES ON CORPORATE SOCIAL
 PARTNERSHIP MODEL
This model groups together the
countries of northern Europe and takes
into account their approach to CSR
public policies.
BUSINESS IN THE COMMUNITY MODEL
This model refers to the Anglo-Saxon countries:
Ireland and the UK.
AGORA MODEL
This model refers to the Mediterranean
countries: Greece, Italy, Portugal and Spain.
CHAPTER 3: INTEGRATION OF PUBLIC
POLICIES ON CORPORATE SOCIAL
 SUSTAINABILITY AND CITIZENSHIP
MODEL
- This is the models that prevail in
continental Europe.
CITIZEN SUB-MODEL Austria,
Belgium, Germany and Luxembourg
REGULATORY SUB-MODEL Consist
of France.
The governments of these
countries took on CSR around the time
of the
POLICIES ON publication
CORPORATE SOCIAL of the Green Paper
CHAPTER 3: INTEGRATION OF PUBLIC
 3.6 CSR PUBLIC POLICIES AND THE WELFARE STATE
In the development of public policies on CSR, the social, cultural
and political context of each country is of paramount importance.

CHAPTER 3: INTEGRATION OF PUBLIC

POLICIES ON CORPORATE SOCIAL
 ATTACHMENT TO
3.7
THE
GOVERNMENT
PROFILE OF CSR
CHAPTER 3: INTEGRATION OF PUBLIC
POLICIES ON CORPORATE SOCIAL
 CLASSIFICATION OF GOVERNMENT POLICIES :
1. Towards the suppliers
2. Towards the owners and other providers of capital
3. Towards the local and national government
4. Towards society in general
5. The businessman and the code
6. Using the code

CHAPTER 3: INTEGRATION OF PUBLIC

POLICIES ON CORPORATE SOCIAL
 OWNERS
INVESTO
RS
O ME,
,
INC ENDS
CAPITAL ID WORKER
GOVERNME DIV STIGE
PR E
NT ILLS S
S K
U R, E
INFRASTRUCTURE BO IS
LA ERT
P
EX ALTY
Y
LO SALARIES, WAGES,
TAXES, LEVIES, Business BENEFITS, BONUSES, CARE
TARIFFS, OTHER FEES Organizati
on
GOODS & SERVICES GOODS AND SERVICES OF
OF THE EXPECTED THE EXPECTED QUALITY
QUALITY

PAYMENTS, FEES,
PAYMENTS,
SUPPLIE PRODUCTS/ CUSTOME
FEES BRAND LOYALTY
RS RS
 FIGURE 3.4
RELATIONSHIP OF
BUSINESS
ORGANIZATION TO ITS
SPECIAL PUBLICS

CHAPTER 3: INTEGRATION OF PUBLIC

POLICIES ON CORPORATE SOCIAL
RESPONSIBILITY
 Prestige is associated
with a companys
reputation as an earner and
as a leader in its industry
in particular and of the
business sector in general.

CHAPTER 3: INTEGRATION OF PUBLIC

POLICIES ON CORPORATE SOCIAL
RESPONSIBILITY
CHAPTER 3: INTEGRATION OF PUBLIC
POLICIES ON CORPORATE SOCIAL
RESPONSIBILITY
 THANK BY: GROUP 3

YOU
CHAPTER 3: INTEGRATION OF PUBLIC
POLICIES ON CORPORATE SOCIAL
RESPONSIBILITY