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Assessment
Chapter Four
4-4
Key Internal Forces
Distinctive competencies
A firm's strengths that cannot be easily
matched or imitated by competitors
Building competitive advantages involves
taking advantage of distinctive
competencies.
4-41
Implications of Various Strategies on
Production/Operations
4-42
Production/Operations
Audit Checklist
4-49
Benchmarking
Benchmarking
an analytical tool used to determine whether
a firm's value chain activities are competitive
compared to rivals and thus conducive to
winning in the marketplace
entails measuring costs of value chain
activities across an industry to determine
best practices
4-52
Additional
Material
Evaluating a
Firms
Internal
Capabilities
3-53
Why Does Internal Analysis Matter?
Rarity
Imitability
Organization
The VRIO Framework
Competitive Advantage
Valuable and Rare
(at least temporarily)
Applying the VRIO Framework
Patents
patents may be a two-edged sword
offer a period of protection if the firm is
able to defend its patent rights
required disclosure may actually decrease
the cost of imitation, and the timing
Applying the VRIO Framework
Sustained
Valuable, Rare, and
Competitive Advantage
Costly to Imitate
(if Organized appropriately)
Applying the VRIO Framework
No No Disadvantage Below
Normal
Temporary Above
Yes Yes No Advantage Normal
Sustained Above
Yes Yes Yes Yes
Advantage Normal