Audience Research for TIME Magazine

TIME magazine is an American World News magazine and has a predominantly American audience.
According to the TIME magazine Media Kit:
The American audience is split almost 50/50 between male and female readers.
Its audience is older and are mostly university educated.
A third of their audience hold senior status jobs and earn over $100,000 a year.
The European audience has a higher number of male readers.
The total European audience is %10 smaller than the American audience and has a lower median
audience age of 45.
Its median income is higher than the American audience.
They have a higher number of senior status jobs despite a lower percentage of university graduates.
USA Audience
European Audience
Overall, the audience of TIME
Profile
Profile
magazine is mostly American and
Europeans with an equal proportion Total Audience
16,414,000
1,726,000
of male and female readers as the
Male- %52
Male- %62
genre of the magazine is suited to a % Male/Female
Female- %48
Female- %38
general audience. The audience are
generally older, university educated,
with very high median HHIs and Median Age
50
45
most of them hold senior status jobs.
Level of
University graduates:
University graduates:
TIME magazine is read by mature
Education
%74
%61
adults, therefore the content is
Median HHI*
$74,981
$75,362
aimed at an older, cultured audience
HHI> $100,00:
who enjoy topics like politics,
%36
science, economics, health and
business.
Senior Working
%30
%44
*HHI stands for House Hold Income

Status

Audience Research for National Geographic

National Geographic is the official magazine of the National Geographic Society which is based in America.
According to National Geographic, as of 2015, the magazine had a global circulation of approximately 6.7
million. The content of National Geographic is primarily made up of geography, history, science and world
culture.
According to the National Geographic Media Kit:
The magazine has a total audience of 29,402,000 readers.
It has an almost equal distribution of male and female readers, with the male audience being slightly
higher at 55%.
Audience is older and have incomes over $70,000.
Just under half are university educated and half have senior status jobs.
Evaluation of National Geographic in comparison to TIME magazine:
Though National Geographic content is equally as informative and interesting, Time magazine covers a
larger range of subjects like politics, business, technology and economics.
Total Audience
However, this could be viewed as a disadvantage as most people dont know or
29,402,000
want to know about these subjects which is probably why National Geographic
has a bigger audience. This is because National
Male: Female %
55% Male
Geographic magazine issues have themes that
45% Female
runs throughout all topics like history,
48 years
geography and world culture. Whereas TIME Median Audience Age
tends to be more random; some issues are about
Person of the Year which can range from Steve Median Income
$70,324
Jobs, Pope Bergoglio, Angela Merkel or
University Graduates
Nicholas Cage. They also shift their focus University Educated
40%
between subjects like technology, business,
politics, filmography, science and health.

Senior Status Jobs

50%