MICROFRIDGE

Marketing Plan

STP Analysis
INCOME

Personal Use

Commercial
Use

Low
Mediu
incom m
e
Income

High
Income

Student

TG

TG

TG

Single

TG

TG

Newly Married
<5 yrs

TG

TG

Married > 5yrs

TG

TG

PG/Motels/Hotels

Cost
40
Durability

20

Column1

Prestigious

Electricity

Utility Value

4P Analysis

Product : Microfridge

Price :

Promotion : Use the survey for pitching in front of the commercial places

To deliver the product to college students and for commercial use

(motels, hotels etc.) , we can collaborate with transportation agencies.
This would enable us to give higher discount and render more margin to
us while cutting down the margin taken by retailers and dealers.

Place : Retail shops