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NIK

Introduction
This company was founded by William Jay Bower man and PhilipH. Knight.
Was founded In 1964.
Headquarter in Beaverton.
It sales sports products and footwear, apparel, and equipment , accessories
and services.
Its product are not only for Youngsters but kids too.
They export products allover in world.

Firm History
NIKE was founded as an importer of JAPANESE SHOES. \By 2015 this
company has grown to be the largest marketer of Athletic footwear.
The main mission of NIKE is to give motivation and inspiration to every Athlete in
the World.
In 1974 they first startes work in US. In 1978, they changes their name to NIKE.
In 1982 the companys line was included 200 differnet kind of Shoes.
In 2014 and 2015 NIKE was largest apparel and footwear in the World.
The also use Social media and websites to keep consumer of awareness of
Brand Development High.

Critical Analysis
1) .Design for Good and Services

2) Quality Management
3) Process of capacity Design
4) Location strategy
5) Layout and Design Strategy
6) Job Design and Human resources
7) Supply Chain Management
8) Inventory Management
9) Scheduling
10)Maintenance

Design for Good and services


This strategic decision area deals with the design of Nikes athletic footwear and
other products. The operations management objective is to ensure that product
design aligns with organizational capabilities and business goals. In this case,
Nike Inc. focuses on designs based on advanced technology and current market
preferences.

Quality Managment
Nike emphasizes quality in its processes and products. The objective in this strategic
decision area is to satisfy consumers expectations about product quality. The
companys operations management addresses this concern through high quality
standards and the application of total quality management (TQM) in the production of
sports shoes, equipment and apparel

Process of Capacity Desgin


This strategic decision area requires that Nikes operations management must
prioritize streamlining and efficiency of production. The objective is to ensure
adequate, effective, and efficient production. At Nike, operations managers apply
continuous improvement strategies to support the companys production goals and
needs based on market dynamics

Location strategy
Physical location is the typical concern in this strategic decision area of
operations management. The objective is to optimize costs and efficiency
through proximity to employees, suppliers and the target market. In the case of
Nike Inc., the operations managers apply a corporate strategy that chooses
production facility locations based on costs and nearness to the most significant
markets. For example, Nike Inc. has sports shoe suppliers in Southeast Asia
because of the cost advantage based on cheaper labor in the region

Layout Design and Strategy


Nikes operations management deals with the layout design of its
facilities. The objective in this strategic decision area is to optimize
workflow based on human resources, capacity requirements,
technology, and inventory requirements. Nikes operations managers
apply corporate layout design and strategy to company-owned facilities
only.

Job Design and Human Resources


Human resource adequacy and maintenance are the objective in this
strategic decision area of operations management. Nike Inc. satisfies
this concern through internal leadership development, along with
coaching and mentoring. The company also has regular evaluations of
job assignments to ensure person-job fit.

Supply Chain Managment


Human resource adequacy and maintenance are the objective in this strategic
decision area of operations management. Nike Inc. satisfies this concern through
internal leadership development, along with coaching and mentoring. The
company also has regular evaluations of job assignments to ensure person-job fit.

Inventory Managment
The objective in this strategic decision area is to maintain operations management
that minimizes inventory costs while maximizing its effectiveness and efficiency.

Scheduling
Nikes scheduling approach is primarily concerned with corporate operations and
the coordination of the supply chain with distribution and retail operations. In this
strategic decision area of operations management, the aim is to maximize
resource utilization. Nike Inc. managers satisfy this aim through automation.

Maintenece
Nikes operations management implements continuous recruitment programs to
support HR needs, as well as reward programs and career development strategies
for maximum retention of employees. For facilities, the company has dedicated
teams to regularly evaluate facility and equipment integrity and requirements. The
companies that manufacture Nike shoes, apparel and equipment are responsible for
their own maintenance.

Conclusio n
Nike is an iconic footwear and apparel manufacturer that operates in over
180 countries with reported revenues of $25.3 billion in 2013. Nike
currently has 719 factories, employing 990,325 workers in 44 countries
around the world. It is the worlds leading manufacturer and seller of
athletic apparel and sports equipment. It takes its name from the Greek
goddess of victory, and is branded by the highly renowned swoosh logo
and Just do it company slogan. It is one that has helped athletes and
stakeholders alike to realize athletic and financial greatness. Despite a
changing marketplace for athletic footwear, we will continue to expand
our product lines and marketing reach to become a more powerful global
brand.