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Information Search:
i)Entertaintment of children
ii)Physical and mental
development
iii)for educational / for spare time
iv) for giving as gift.
i) womens magazine
ii)Television talk shows
and soap operas.
Alternatives:
i)Better price discounts
ii)Better quality of
product:
Purchase decision:
43.0% usually they buy
from discount store
23.6 % from departmental
stores.
Rational Analyses
Customers psychology
In Store Branding:
Present statistics of the company show a successful share of Fisher Price toys
in the market, which is 22 percent of total toy market sales.
More than 60% customers are loyal towards Fisher Price toys, which will
increase in future too.
Pricing Strategy
Launch Strategy
Conclusion: