Business Model

Canvas
Presented By Group
Siddhesh Gandhi 136
Bandana Rajkumari 105
Ami Ruparelia 096
Aishwarya Priya 095
Viren Rajpara 146

The Canvas

Nine Key
Pillars
Customer Segments
To
Cost Structure

Customer Segments
Major

Minor

Rural and remote areas where the

availability of electricity is not regular

Government transport bodies like trains

and buses

Disaster-prone areas

Taxi aggregators like Ola and Uber

Emergencies

Automobile manufacturers

Value proposition
1. Cheap source of
energy for rural
household and
disaster prone
localities

No access to Electricity - India

Rural

2. Alternate source
of clean and
renewable energy
Total Wind Energy installed
capacity in India is about 23439.26
MW as of 2015 whereas the
potential lies around 49,130 MW

3. Supplementary
income for these
owners

12617 trains, 131800 public sector

buses, 1544700 private sector
buses and 24853000 cars

Urban

300
million

240
Million

60
Millio
n

Source : data.gov.in, World Bank

Disaster-prone
regions,
India

Channels Stream

Marketing Channels

Sales
Channel
s

Distribution Channels

Installation centers at
government bus stations
and railway stations

Indirect Distribution Channel

involving franchisee sales and
service network

Customer Relationship
Customer acquisition
Customer acquisition to be done by online
marketing and advertisement

Customer Retention
Since this is a new technology, customers
will require regular guidance regarding the
working of the batteries.

Key Resources
Controlled
wind energy

Technical
skills
Electrical
and
Mechanical

Negotiating
deals with
the
government

MBA management

Key Resources : Our

key resources are based
on the product driven
concept . The main idea
is to sell the product
keeping
the
cost
structure as minimum as
possible.

Key Activities
Critical activities, Activities that can be automated, Activities to outsource

Research and
Development

Production and
manufacturing

Supply Chain

Key Activities
4

Leads
Generation
and Marketing

Managing the
Installation
and Service
Network

Distribution
and Retail
Network

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Key Partnerships
Critical partners, Critical suppliers, Types of Partnerships

Government of
India

Cab Aggregators

Battery

Human Capital

Raw Material
Suppliers

Logistics and
Supply Chain

Manufacturers

Revenue Streams
01. Partnership
Partnership fees to be charged to
various customers based on the
volume demanded providing various
packages based on time period

1-3-5 years
partnership
Number of
batteries
per day

02. Recharging of
Revenue
generated from profit
Batteries

margin obtained from distribution

of recharged batteries

PARTNERSHIP
03. Installation
The
installation fees will be
fees
negotiated along with the
partnership fees

FEES

RECHARG
ED
BATTERIES

Number of
installatio
ns

INSTAL
LATION
FEES

COST STRUCTURE
Doing it Right

Key resource: R&D

17%

26%

13%
43%

Key activity: Design and

manufacturing of efficient and
light weight parts
Fixed costs:
R&D
Manufacturing units
Variable costs:
Installation/service stations
Manufacturing volume

R&D Plant Stations Man. Volume

THANKS FOR YOUR TIME!