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Prepared by:
Doaa Mohamed Fathallah
Outline
Introduction
What is LITERACY ?
Media literacy
Information literacy
Digital literacy
Comparison bet. Media & Information literacy
Multicultural literacy
Emerging technology literacy
Reproduction literacy
Multimodal literacy
Consumers and producers
conclusion
Video
Questions
Introduction
In Digital era : we are using digital media
Information : is available in large amounts
What is LITERACY ?
Literacy is the state of being able to
read and write ( Longman dictionary )
Literacy includes visual , electronic
and digital forms of communication.
Media literacy
Media literacy is the ability to:
access the media
understand
critically evaluate media content
create communications / produce messages
Media literacy cares about how people comprehend,
Media literacy
Children and youth especially adolescents
leads to
socialization
Video
Assignment Media Literacy (elementary school intro) .mp4
OR
http://www.youtube.com/watch?v=IysHjKE2D-Y
Information literacy
Means To :
Recognize when information is needed
Identify
Locate
Think critically
Evaluate
Use information to solve a problem
Note: Ward argument (2006) states that
info. Lit. includes media lit.
Information literacy
Digital literacy
Includes :
The presentation of information
The evaluation of information
The organization of information
Through :
The usage of digital tools &
digital resources.
Digital literacy
Comparison
Simil. &
diffe.
Media literacy
Information literacy
Critical evaluation
Sometimes based on
traditional conceptions
Disputable valid
(not sure)
Interpret complex
communicative situations
No attempt
Commercial communication
(advertising)
Not found
Requires technology
mediated
Multicultural literacy
Is the ability to
Acknowledge
compare
contrast
appreciate commonalities and differences in
cultural behaviors beliefs and
values, within and between
cultures.
Q
adapt
understand
evaluate
make use of the continually emerging innovations in
information technology
make intelligent decisions about the adoption of new tools
& resources.
Reproduction literacy
Means the creative re-use of existing
materials
(is embedded into digital literacy) .
Multimodal literacy
promises a synthesis of multiple modes of
communication
Results :
New
or
Transformed
into
Singular modes
Multiple
meanings.
meanings
messages.
NOW, content creation is easier than ever,
ever because the
same technology can easily be used to send and
receive, thus many are already content producers.
producers
The web began to develop as a global forum for
conversations and there is explosive growth in online
publishing,
publishing with an increasing number of writers who are
specialists and non-specialists.
Conclusion
Finally, The article gave us :
An overview about 3 main literacies and other new literacies
definitions.
Similarities and differences between Media & Information literacies.
The attention to the blurring line between media consumers and
producers.
Specific Questions
What is media literacy?
What are the other two important literacies?
Discussion Questions
Do we need media literacy? Why?
To what extent we have the awareness of
Useful Links
Resources on Media and Media Literacy- University of Michigan,
http://www.med.umich.edu/yourchild/topics/media.htm
The George Lucas Educational Foundation - For improving the
www.media-awareness.ca
www.aml.ca
www.cca-kids.ca
..Any Questions