We Are what we repeatedly do,

Excellence,
then is not an act,
But a

habit

Group 1

Apollo Hospitals Enterprise

Limited

15 SBUs

Logo & Slogan

Prathab C. Reddy

Company Profile
Industry Healthcare
Type of business Public Limited Company
Type of organization Service rendering
organization
Shares traded in BSE and NSE
Incorporated by Prathab C. Reddy
Incorporated 1983 in Chennai, Tamil Nadu
Headquartered Chennai, Tamil Nadu, India
Total Strength 65000

Key Members of Management

Dr. Preeta
Reddy
Vice
Chairperso
n

Ms. Shobana
Kamineni
Executive
Vice
chairperson

Ms.
Suneeta
Reddy

M.D

Ms.
Sangeeta
Reddy
Joint

M.D

Achievements
Cardiac surgery of 11 days baby in Hyderabad
Performed a Robotic surgery for Cancer base

of the tongue
Conjoined female twins from Tanzania were
successfully separated
Pioneered open heart surgeries and cardiac
catheterization, in the early 80's.
First private healthcare provider to perform a
heart transplant in 1995
Completed 500 liver transplants in February,
2011 (Delhi brunch)

Apollo as super
brand

Operation
Operation Area South Asia & Middle East
(India, Bangladesh & Qatar)

Available in 25 major cities of India

It has more than 54 branches across India
More than 60 diagnostic centers
More than 1500 pharmacies
Provided healthcare facilities to 26 million

patients from more than 100 countries

Competitive Advantages
First mover advantage in

private healthcare centers

First mover advantage in

healthcare technology
Day surgery services
Robotic surgery
The emergency specialist

Marketing Mix
Product/Services
Provide quality healthcare facilities
Heart, Orthopedics, Spine, Cancer Care,

Gastroenterology, Neurosciences, Nephrology

& Urology Critical Care, Plastic surgery, Dental
Spa

Place
Serving in 25 major cities of India
Has more than 54 branches overall India
Has 8500 beds in all branches

Price
Premium priced
Positioning of excellence
Assurance & safety of patient health
As super brand

Promotion
SACH Save a child heart (200,000, 5%)

Touched 50,000 children life

SAHI Society to Aid the Hearing Impaired
Small deeds makes a big difference inspiration

behind SAHI

(TV Ads, YouTube, Social Networks, Newspapers)

Centers of
Excellence

Market Segmentation
Geographic segmentation
Targeted metropolitan cities
Demographic segmentation
Income level
Gender based (Cardio delivery services)

Psychographic segmentation
Interest and opinion based

Competitors

Values Offered in
Apollo

Apollo Healing Cards

Service Excellence
Minimum waiting time for planned admission
Post discharge calls to patients for

suggestions and feedback (72 hrs after

discharge)
Tender loving care (TLC) training for frontline

staff
Core training module for all nurses
Professional, communication etc.

Future Plans
Plan to add 10,000 beds in 2016-17 (28 May

2015)
Invest 1400 crores for expansion (03, Oct
2015)
To setup 4 hospitals
Mumbai, Bangaluru, Guwahti & Vishakhapatnam
Few clinics & homecare services