Amul Distribution

Management System
(DMS)
DMS Training for Sales Team - 2016

Agenda
Topic

Core
Stocky

Console

SAP BI
SFA/
SOA
/Amul
Cart

Points to be Covered
Basic Features Dashboard
Retailer Master Review, Beat Restructuring & Sequencing
Retailer Order Processing SFA & Amul Cart
Bill template, Bill Key & Bill Printing- Standard
Claim Process Scheme, PCF, APO Additional Margin, Super WD, Manual
Key Reports Dead Outlet Report, Stock Report, Effective Coverage Analysis
Report, SFA Usage Report, Dynamic Reports
Retailer Authorization and Updation, PO processing, Claim Approval, Data
transfer mechanism from CS
Key Reports DMS Usage Analysis Report, Beat Chart Report, Effective
Coverage Report, Claim Reports, Inventory Reports, Retail Penetration
Report, SFA Usage Report, Scheme Utilization Report, Retail Penetration
Report
DMS Reports by ZSIC Retailer Count Report, DMS Performance Report,
Retailer Sales Report, Distinct SKU report

60 mins

45 mins
20 mins

Features, Download Path

Support

DMS Implementation Plan, Implementation Process,

Reinstallation: Importance of Back up & Set Up files
Helpdesk Ticket booking , Zonal Support Coordinators

Hands on Practice by each TSI/FFR /OIC/BM

General Issues and Award Certificate

Total Duration

Others

Duratio
n
60 mins

10 mins
15 mins
120
mins
30 mins
360
mins

AmulDMS
Common Application
One of the most important initiative taken by GCMMF
Standardization and automation of Distributors key
operations
Extract meaningful data from application for
secondary sales analysis
Consists of 4 applications
Core Stocky for Distributors
SFA for WDSM Order Booking
Console for GCMMF for analysis
Amul Cart Retailer Order Booking App
Application
development,
implementation
&
maintenance by M/s Botree, Chennai

DMS & SFA Inaugurated by GCMMF-MD

on 4th Feb 2014 at Anand

AmulDMS Current Status

Pilot started on 3rd Feb at 6 branches - 25 WDs
Roll out for covering 3 lac+ WDs of all branches
Total 2500 WDs covered.
Total 99% of GCMMF business through normal WDs
covered in DMS.

Core Stocky

AmulDMS Core Stocky

AmulDMS Core Stocky

AmulDMS Core Stocky

Automatic arrival
Batch-wise Sales price maintained
Scheme Management
Billing & Bill template design
Claim Management
Purchase Order
Inter Distributor Transfer
Reports Dynamic & Drill down
Reports

Tally Integration

Integration with Tally ERP9

Guidelines Uploaded on AmulWD portal
WD to Log Ticket for further guidance
Voucher Export for Other applications
Demo

Console

DMS Console

AmulDMS Console
Extracts & Stores meaningful data from
CS and SFA for analysis
Key Processes
Retailer Approval
Purchase Order processing
Claim Approval
Sales Hierarchy based access
Reports for secondary Sales level analysis
Demo of key reports

How to Access Console?

Use Internet Explorer / Google Chrome

Internet Link : dms.amul.in/AmulConsole
Intranet Link : 10.0.100.58/AmulConsole
Enter your User ID and Password
Contact dmssupport@amul.coop for obtaining console user
ID & password

DMS Design Retailer Classification

(Channel Sub Channel)
Channel

Retail

Wholesale

APO

HoReCa

Sub Channel
General / Provision
Store
Kirana
Bakery/Confectionery
Sweet Shop
Chemist
Milk Booth /
Dughdhalaya
Icecream Parlour
Pan Plus
Push Cart
Counter Sale
Others

Channel

Sub Channel

MF Store National

Reliance Retail Ltd

Reliance Retail Ltd (Cash & Carry)
Bharti Retail Ltd (EasyDay)
Dmart
Big Bazaar
Food World
Heritage Ltd
Nilgiri's
Ratanadeep
MORE Trinethra Super(ABRL)
MORE Megamart (ABRL)
Auchan (Max Hypermarkets)
Vishal Megamart (TPG)
Carrefore WC & C
Sahara Q-Shoppe
STAR Bazaar (Tesco-Trent)
Hypercity India Ltd
Booker WC& C
Spencer's Retail (RPSG)
SRS Retail Ltd
Namdhari Fresh
Twentyfour Seven (Godfrey Philip)
Sabka Bazaar
SaveMax
Godrej Nature's Basket

MF Store - Local

Local MFS

Sub-Stockist
Semi-wholesale

APO - Retail mkt

APO - Scooping prlr
APO COE
APO Caf
Canteen & Institution
Catering
Hotel & Restaurant

DMS Design Retailer Classification

(Location based)

Location

Location

Market Place

School/College

Residential area

Hospital/Nursing
Club

Railway Station

BPO/Office/Industry

Busstand

Amusement area: Tourist

Spot, Park, Multiplex

Highway

Airport

Home/Health

DMS Design Retailer Classification

(Class based)
Class

Monthly Turnover Range (INR)

A+

>= 1.0 lacs

>0.58 and <= 1 Lac

> 0.25 and <= 0.58 lac

<= 0.25 lac

Retailer Class get updated every month based on previous

months sales

DMS Design Product Classification

Leve
l

Level Name

Example

Product Class

Milk Products

Product Type

Beverage

Product

Butter Milk

Sub Product

Masala

Brand

Amul

Pack Type

Tetra Brik Aseptic

Pack Size

200 Ml

Product Group

Dairy

Material

Amul Masti Buttermilk 27x200 Ml TP

DMS Design Geo Hierarchy

Leve
l
Level Name

Example

Country

India

Zone

West

State

Maharashtra

Branch

Mumbai

Sales District

Mumbai to Thane

District

Mumbai

Taluka

Mumbai

Town

South Mumbai

Integration with SAP

SAP Integration
Product, UOM and Tax details
Customer
Sales invoice to WD (in 60 max. minutes)
WD Ledger Balance
Branch Stock
Data from DMS Console to SAP
Purchase Order
Data from DMS Console to SAP BI
Retailer Master Data & Sales
WD wise Sales & Stock

Console Overview

Retailer / APO Approval

Purchase Order Processing
Claim Approval
Scheme Monitoring
Key DMS Reports

Retailer Approval
BM / FFRs to approve in Console
SAP APO Code required for APO
approval
One time master data approval to
ensure correctness of data
Approval needed for Changes in
Retailer Channel, Sub Channel and
Location
Approval needed for deactivation of
an outlet

Purchase Order Processing

Product line wise Purchase Order from CS

Auto Sync after PO Confirmation
PO available in 15 min 45 mins in console
WD Stock, Average L3M Sales, Current
Ledger Balance, Branch Stock visible during
PO processing in console
PO can be received in Fractional Quantity
Product addition in PO possible
Fast PO and extract with Stock Out product
options
File extract available in SAP format
Reports for analysis of WD Purchases

Claim Processing
Following Claims are generated from CS
Scheme Claim
SuperWD Margin Claim
PCF Claim
APO Margin Claims
Manual Claim
Schemes for WDs
Claimable (credit note based)
Non-Claimable (invoice based)
Applicable to only approved Retailers / APOs
Schemes not applicable to Unapproved retailers

Scheme Creation Process

Brand Managers submit scheme details to Botree
in excel
Scheme created in Console and approval form is
generated.
Scheme is approved in Console from COOs login
Scheme get downloaded to CS on next successful
sync by WD.

Scheme Claim Processing - WD

Scheme claim to be generated after month end by
WD
Claim will be available in console after next sync
WD to take print of claim summary & detail and
submit to branch for settlement as under
1 Core Stocky-> Custom Report->Amul Report
->Claim Report (scheme code-wise
claim)
2 Core Stocky-> Custom Report->Amul Report
->DMS Scheme Utilization Report (Billwise, Retailer-wise)

Scheme Claim Processing - WD

Scheme Claim Processing - Branch

Claim in Console /SO mob. App. for Approval by
FFR next day post confirmation of Claim Top
Sheet by WD
Editing of Rate and Quantity before approval
BM to approve the same & take print
BCAI to settle claim in SAP manually
BCAI to settle claim in console
Reports
Console -> Claim Report ->
Console -> Reports -> Schemes ->
Console->Customer Mgme->Schemes>Scheme Utilization Report (Bill-wise, Retailerwise)
Console->Report->Scheme Report->Scheme
Utilization - Distributor wise (scheme code-wise

DMS Claim Review & Approval

DMS Claim Summary

Claim Settlement

Claim Processing SuperWD Claim

Process in CS
Generate Super Stockist margin Reimbursement
Claim for the month
Save and Confirm the claim after due verification
After successful Sync the same will be available
in console
Report -> Amul Report -> Super WD claim
summary report
Process in Console similar to scheme process

Claim Processing SuperWD Claim

Claim Processing SuperWD Claim

Claim Processing SuperWD Claim

Claim Processing - PCF

Can be generated for

Unsalable Sales Return from Retailer
Damaged Goods with WD
Replacement to Consumer

Process in CS
Sales Return against / without retailer invoice with credit
note generation
Retailer Confirmation Form to be printed from CS
Credit Note Settlement in next retailer Bill
Resale Damaged Goods (Salvage)
Customer Care ticket ID to be captured for replacement

Claim Processing - PCF

Process in Console / SAP
FFR & BM to Verify and Approve Claim on Console
FFR & BM can update Quantity and Amount while
approval
Updated Claim amount will be displayed in CS
PCF extract can be imported in SAP for further
processing in process
No budget control in DMS
Reports - Quick Reports > Scheme & Claim > PCF
Claim Report

WD to obtain
confirmation from
Retailer for PCF
settlement

Claim Processing APO Additional Margin

Scheme is available for activation
Additional margin Amount will be paid in bill to
APO by WD
Metro and Non-Metro town mapping to be
confirmed with APO Cell
WD to raise monthly claim as Scheme Claim
Scheme to remain valid till next communication
Bulk SKUs & WD owned parlours to be excluded
Report in console -> Quick report-> scheme &
claims -> APO claim report

Claim Processing Manual Claims

Claims such as Display Incentive, Salesman
Incentive etc can be booked as Manual Claims in
Core Stocky

Claim Top Sheet to be submitted monthly for such

claims.
The process for approval in console is same as
other claims.

Claim Processing Manual Claims

SAP BI

Secondary Sales : Direct Distribution

Measures penetration of Amul products among
registered retailers
Branch wise FFR wise - WD Wise comparison of
following parameters
Registered Retailers
Retailers Billed
Retailer Penetration
Comparison with previous months
Channel / Sub Channel, Location, WD Salesman,
Route level also possible

Secondary Sales Direct Distribution

Secondary Sales : Range Selling

Measures range selling at Branch, WD and
Retailer level
Zone wise - Branch wise comparison of following
parameters
Distinct SKUs at Branch
Distinct SKUs at WD level
Distinct SKUs at Retailer level
Comparison with previous months
Product line level
Channel / Sub Channel, Location, WD Salesman,
Route level also possible

Secondary Sales Range Selling

Secondary Sales Analysis

Displays Secondary Sales in Values and Quantity
for monitoring performance
Branch wise - WD Wise comparison of following
parameters
Sales Value comparison CMCY, PMCY and CMLY
Sales Value Comparison Cumulative CY, Cumu
PY
Channel / Subchannel, Location level analysis
FFR / WD Salesman / Route level analysis
Material Group and Material level also possible

Channel / Sub channel /

Location level

Secondary Sales Analysis

Salesman and Route

Level Analysis

Secondary Sales Analysis

Secondary Sales Performance

Branch wise - WD Wise comparison of following
parameters
Stock Value and Stock Holding in No. of days
Secondary Vs Primary Sales for Usage
Retailer Penetration
Retailer Service Frequency Distinct SKUs An Indication of range selling
Comparison with previous month
FFR wise, Product wise also possible

Secondary Sales Performance

Mobile Applications - SFA /

SOA / Amul Cart

AmulDMS SFA

AmulDMS SFA

AmulDMS SFA
Order Booking on Mobile
Visibility of Focus products, Stock
availability, Scheme products, MRP & Trade
Price, Outlets in beats
Order transfer & stock updation from market
Sales Return
Collection
Location capture
Reports of L3M sales
Demo Video

SOA
Application for Field Force
Currently for FFRs, BMs and WDs
Retailer Approval
PO Approval
Claim Approval
Reports
Guidelines for installation provided

(http://dms.amul.in/AmulSOApp/SOA.apk)
Future versions will be given to OICs, Brand
Managers as well

AmulDMS Mobile Application for Sales

Team & WD
Reports
Sales Details Report
DMS Usage Report
Inventory Report
Top / Dead Outlet Report
Salesman Productivity
Report
Retailer Penetration Report
Claim Report
Scheme Register
Product Penetration Report

Retailer Order Booking on Mobile

Android based Application for Retailers / APO and
Scooping parlour
Product images, retail price, schemes and stock
availability details are visible
Integrated with DMS
Orders can be placed from
New Launch
Frequently Ordered
Favourites

Report for Order tracking and Retailer ledger

available
Report available in Console for monitoring timely
servicing of orders
Retailer Feedback section

Retailer Order Booking Mobile

Application
Key Features
New Product Launch
Frequently Ordered
Favourites
My Cart
Reports

Retailer Order Booking Mobile Application

Others
- Implementation
- Important Points

Preparation for Rollout

WD & FFR to prepare following details

WD Site Readiness
WD Retailer Master

To use latest formats available on AmulWD portal

Fill up format as per guidelines and video available on AmulWD

Details to be verified for completeness and correctness

Both Files are to be uploaded on AmulWD portal together for

further processing atleast in 15 days advance

WD site readiness to be approved by ZSIC & WD Retailer master

by HO/Distribution before submission to Botree

Correctness of data is very important

Role of FFRs
WD Site Readiness as per DMS requirement
Retailer Master Data preparation
Attend 3 days implementation full time Plan intimated to FFRs
thro SMS
Retailer / APO Approval New & changes
Claim Approval in console
Usage Monitoring and Follow-up
Use DMS data for improving sales & distribution network
Co-ordinates with Botree in case of any issue after implementation
Obtain BMs approval for making any changes in WD stock in DMS

Implementation Activity List

Day - 1
Installation of Core Stocky
Opening Stock uploading
Demonstration of Core
Stocky and SFA, SOA
Stocky Management
Bill Template Configuration
Day - 2
Order Booking & Processing
Customer Master Overview
Product Master Overview
Financial Master Overview
Company Management
Bill Printing

Day - 3
Scheme and Claim
Management
Overview of Reports
Day End and Month End
Process
Financial Transaction
(Optional)

Preparation for Rollout

WD & FFR to prepare following details

WD Site Readiness
WD Retailer Master

To use latest formats available on AmulWD portal

Fill up format as per guidelines and video available on AmulWD

Details to be verified for completeness and correctness

Both Files are to be uploaded on AmulWD portal together for

further processing atleast in 15 days advance

WD site readiness to be approved by ZSIC & WD Retailer master

by HO/Distribution before submission to Botree

Correctness of data is very important

Implementation Resources

4 zones East , West, North and South

Zonal Coordinators for coordination
Dedicated Team of 20 implementers
Training at Chennai for Amul Processes
Onsite training for 2 3 implementation
Resources as per Regional languages
Capacity up to 200 sites per month
Implementation related feedback to ZC

Training Contents & Facilities

Training short guide shared with BM
covering key points.
Guidelines hosted and Step by Step Videos
for demo and practice on AmulWD portal
AmulDMS Hot Tips shared with BMs and
WDs every week for commonly reported
issues at Helpdesk
SOP for Key processes
Demo on AmulWD.com

Charges for WDs

Implementation Charges @ Rs. 8100/+ Taxes
SFA usage charges @ Rs. 200/- +
Taxes per month per Salesman for
only 12 months
Additional On-site visit @ Rs. 2700/+Taxes only after confirmation from
Branch
Make provision for amount if WD is
separating

Support

Helpdesk Facilities for WDs

DMS Support can be availed by following modes
Toll Free Number (1800 419 1597)
Monday Sunday (0800 2100 hrs)
Email (amulsupport@botree.co.in)
Online Ticket from Core Stocky Recommended
Ticket logging on AmulWD portal for ZSIC
5 Incoming lines and 2 outgoing lines dedicated for support
Numbers of lines and service window shall be increased as WD count increases.
Support in regional languages
Remote Support using Team viewer by Botree
Help content available in core stocky very useful

Online Ticket from Core Stocky

Help Desk Support Resources

Current Support team (10 members)

L1 4 (How to - training)
L2 4 (Changes in database)
L3 4 (Core Stocky 1, Console 1)
Support Manager 1
Implementation Coordinator (HO/Anand)- 1
Project Manager (HO/Anand) 1

Daily Report of Support Tickets logged to ZSICs

Daily Call logs Missed calls are called back

Follow-up with WDs not using DMS

Sharing Useful Tips with WDs / Branches for most preventing

common issues

Thanks
***

Benefits of AmulDMS - WDs

Standardization of WDs business operations
Automatic purchase receipt& price updation
Effective inventory-based selling
Operation visibility
Increased time for field operationsusing SFA
Improved customer service
Real-time information capture
Accounting interface with Tally ERP 9.0

Benefits of AmulDMS - GCMMF

Informed Decision making
Access to Valuable Retailers Master Data
Visibility on WD Stock and Sales
Measurement of efficacy of Sales Promotion
schemes
Effective Claim management
Efficient Product placements

Important points

WD should contact Helpdesk if purchase invoice not received

in max 2 hours

Stock adjustment is allowed once in a month.

WD can maintain & change their own product code (short

code) for generating loading slip & billing

Stock report is available in case & each

Loading slip Options available

Various reports available in Amul Report folder

Inter Distributor Transfer (IDT) function available in CS with tax

Manual purchase not allowed but can be activated

Important points

Tax reports are available but VAT returns are not available

All retailer must be approved by branch in max 10 days o/s

bills will not be generated

Interface with Tally 9.0 is available

Accounting facility available in DMS

DMS is supported on LAN

Help content available in core stocky very useful

Additional visit of Botree person at WD place after

implementation is available on chargeable basis Rs.2500/per day

Important points
Pay roll module available in DMS CS
Two SAP code can be installed in one computer
Two SAP code can be operated in one mobile
Sales & Purchase Data of company other than AMUL can not
imported in Amul DMS
Back up is being taken automatically at the time of login & log out
but copy should be taken on USB drive
IDT & Sales return invoice print out can be taken from CS
Batch transfer can be done in CS for MRP correction
Stock in CS will be updated after purchase invoice is saved &
confirmed
Changes in retailer sales invoice can be made by WD in max 3
days
Month end should be completed by WDs in max 3 days

Useful reports
Name of Report

Applicati
on

Output/Purpose

Frequenc
y

DMS Sync Report

Summary

Console

Last sync / invoice date

Daily

SFA Version Control

Report

Console

Last Login Date in SFA & tame

taken per outlet

Weekly

Retailer Penetration
Report

Console

Month wise Retailer-wise product

Monthly
Penetration

Inventory Analysis
Console
Report
Unserviced Outlet
Console
Report
Retailer Analysis Report
Console
Summary
Effective Coverage
Core
Analysis Report
Stocky
Core
Dead Outlet Report
Stocky
Core
Top Outlet Report
Stocky

Product wise/SKU wise Inventory

Details

Before Visit
to WD

Last Billed Date

Weekly

Distinct Retailers Billed

Monthly

Sales analysis
Inventory Analysis
Report

BI

Retailer-wise sales

Weekly

BI

WD-wise stock

Weekly

Retailer Billed Data SKU wise/Line

Weekly
wise
Report gives details of Retailers
Weekly
not billed
Top Outlet List with Sales Value is
Monthly
reflected