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Market analysis
Study of 4PS
Market Presence
Conclusion
Overview Of LOreal
Garnier
Krastase
Kiehl's
Oral Professionnel
L cont.
Lancme
Maybelline
Pureology
Redken
The Body Shop
Vichy cosmetics
LOreal India
4 PS STANDS FOR
Product
Promotion
Price
Place
LOreal
Ever Strong,free fortifying shampoo and
conditioner fromLOreal.
LOreal Conditioner:
LOreal Professional Series Expert
Volume Expand Volumising Cream
Conditioner for Fine Hair.
Advertising and
marketing specialists
are aiming at young,
urban Indian women,
who are earning their
own money and are
potential customers for
a host of products,
including name-brand
clothes, cosmetics and
new cars.
Market Analysis
Price:
LOreal Paris Lip color varies from Rs 550- Rs
800.
L'OrealYouth Code Day/Night Cream
Moisturizer, 1.6 oz Is
$5.24to $ 6.99
Positioning:
Has positioned itself as high end brand in
consumer division and also as affordable
luxury
Market Presence
Market share:
Total Lip Color market in India is
400 crore
LOreal Paris Lip Color has
approximately 20%-22% market
share in India
World market share of LOreal is
5.3%
Market Presence
Product Life Cycle:
LOreal Paris is at the second phase of
the growth stage: