is the beverage packaging products

manufactured by PT Ultra Jaya Milk. Buavita

specializes itself in the production of
refreshing fruit juice processed by high-tech.
It makes Buavita as supporting health drink
up the quality, cleanliness, and save the full
benefits of real fruit juice

In 2008, PT Ultra Jaya Milk acquisition with Unilever Indonesia.

Production process is still being done by PT Ultra Jaya, but for
brand management, sales and distribution supervised by Unilever
Indonesia. with this acquisition, has established Buavita step in
penetrating the market in public health drinks.

UNILEVER INDONESIA

Introduction
Was founded on 1th
January 1930 by Antonius
Johanes Jurgens, Samuel
Van den bergh and William
Hulme Lever.
Products :Foods,
beverages, cleaning agents
and personal care products

PT Unilever Indonesia was

established on 5 December 1933.

The meaning of Unilevers Logo

Source : unilever.co.id

UNILEVER IN
INDONESIA

Opened first 5th december, 1933 as Zeepfarieken N.V. Lever

On 22 july, 1980 : PT. Lever Brothers Indonesia

On 30 june, 1997 : PT. Unilever Indonesia

Suppliers : > 1000

Listed 15% from its stocks at Indonesia Stock Exchange in 1981

(Jakarta and Surabaya)

1933
Established under the name
Levers Zeepfabrieken N.V. In
Angke, Jakarta

1981
Went public and listed 15%
shares on the Jakarta &
Surabaya Stock Exchange

1990
Moved Angke Plant to
Cikarang, Bekasi.

1999
Acquired Fabrics Conditioner
and Household Care
Business

2000
Entered Soy Sauce business.

2008
Established the biggest Skin
Care factory in Asia in Cikarang,
Bekasi

2008
Entered packaged fruit juice
business

Source : unilever.co.id

SWOT
Analysis

STRENGTH
Made from real fruit, delicious taste good to drink and no preservatives
Available in a wide selection of delicious flavors and different packaging
sizes as needed
Processed with UHT and aseptic packaged so that the quality of the taste
and nutritional value is maintained Buavita
The new packaging design Buavita dynamic, closer illustrate the vitality
and freshness of real fruit juice

WEAKNES
SESif we compare it with other brands. but, it does not matter
expensive
because Buavita have better quality than other brands

Opportuniti
es

Gap in market as a health drink because Buavita using native

fruit that contains many vitamins.
Have a gap as diet drinks because it has a lot of fiber from real
fruit
Children are a great opportunity for companies because Buavita
also has a variant of ice cream with real fruit goodness
As Buavita is unit of Walls and unilever so Buavita can take the
opportunities of it as it is known across the world

Threats

Human Resource

Career
Development

Source : unilever.co.id

Whether youre a graduate looking for on-the-job training through

our Unilever Future Leaders Programme, or a student looking for
a hands-on internship in a pioneering and fast-moving business,
weve got what youre looking for. When you join Unilever, youll
be working on live projects and gaining experience at one of the
worlds most competitive and successful consumer goods
companies.
Source : unilever.co.id

We know that ultimately, to achieve our huge ambition, it is our

people who will make the big difference. If you are interested in
becoming part of a leading-edge company, driving your own career
and working with outstanding brands and outstanding people to
deliver sustainable business growth with us, then youve come to the
right place.
Unilever will give you the opportunity to drive your career as far and
as fast as your ambition.
Source : unilever.co.id

MARKETING
MIX

Sales

Buavita
Country choise
Love Juice
etc

VARIANT
BUAVITA
Regular
:
-Guava
-Apple
-Mandarin Orange
-Mango
-Orange
-Lychee
-Grape
Tropical Fruit :
-Passionfruit
-Soursop
-coconut
Royale :
-Mix Berries
-Cranberry and
Grape

Walls Buavita
Walls Buavita variant :
-Mango
-Kiwi
-Grape
-Lychee
-Strawberry

Walls Buavita Smoothies

variant :
-Strawberry smoothies
-Banana smoothies

Price

Product

Price

Country Choise

Rp.4.700,-

Love Juice

Rp.4.150,-

Happy Juice

RP.3.700,-

Minute maid

RP.6.000,-

Buavita

RP.7.000,-

Nutrisari

Rp.3.500,-

The range of price :

Rp. Box 125 ml
Rp. Box 250 ml
Rp. Bok 1000 ml

PLACE
Up to now, Buavita is sold in
every super market and mini
market .

BUAVITAS TAGLINE

PROMOTION
Promotion of the Buavita is done by doing
advertisements through electronic media,
billboard, newspaper, TV, radio, all also in
respect in sales by discounting and giving
incentives to its distributors, publics, and
merchants

STP
ANALYSI
S

Segmentation &
Targeting
Age

Occupation

Social Class

: Middle Class Upper Class

Climate

: Tropic

Occassions

: For regular occation

Benefit

: Quality, health, and taste

Position, Logo & Tagline

DOES YOU GOOD

Segar Buahnya Asli
Banget!
Hidupkan Sisi Lain
Kesegaran Buah!

A Burst of Positive
Feeling

BUSINESS
LEVEL

TRIANG
LE OF
BRAND

Top
Of
Mind
Brand Recall

Brand Recognition

Unaware of Brand

BUAVITA

Country Choise
Love Juice

Etc.

PRODUCT LIFE
CYCLE