Strategic Entrepreneurship

Assignment 3

Business Canvas
Model
Group Members:
Asma Masood
Hajrah Wasif
Mohsin Zia
Muhammad Rehan Nasir

Business Model Canvas -

Key
Partners

Key
Activities

Value
Propositions

Customer
Relationships

Key
Resources

Cost Structure

Channels

Revenue Streams

Customer
Segments

Business Model Canvas -

Key
Partners

Key
Activities

Value
Propositions

Customer

Customer
Segments

Relationships

Mass Marketing
Initial Target: Lower
and middle class

Key
Resources

Cost Structure

Channels

Revenue Streams

Now: Upper and

middle class parents
on the go

Business Model Canvas -

Key
Partners

Key
Activities

Value
Propositions

Customer

Customer
Segments

Relationships
Initially: Make own
website and sell
products from there.
(Get reviews and
ratings)
Web clients ( rating and
reviews)
Return in 7 days
(Conditions apply)
Own Facebook page for
publicity purpose
(Ratings and Reviews)

Key
Resources

Cost Structure

Channels

Revenue Streams

Mass Marketing
Initial Target: Lower
and middle class
Now: Upper and
middle class parents
on the go

Business Model Canvas -

Key
Partners

Key
Activities

Value
Propositions

Customer

Customer
Segments

Relationships
Initially: Make own
website and sell
products from there.
(Get reviews and
ratings)
Web clients ( rating and
reviews)
Return in 7 days
(Conditions apply)
Own Facebook page for
publicity purpose
(Ratings and Reviews)

Key
Resources

Channels
Initially included:
Wholesale & fb page
for online sell
Now: Partner Stores in
Isl. & Rawalpindi
Daraz.pk
Marketing:
Shelf Space Marketing
Standee at partner
stores
Facebook Page with
Daraz.pk link
Fb advertisement

Cost Structure

Revenue Streams

Mass Marketing
Initial Target: Lower
and middle class
Now: Upper and
middle class parents
on the go

Business Model Canvas -

Key
Partners

Key
Activities

Value
Propositions

Customer

Customer
Segments

Relationships
Initially : cost
reduction
Now: Price (lower
than competitors)
Ease of access
Usability
Affordability

Key
Resources

Initially: Make own

website and sell
products from there.
(Get reviews and
ratings)
Web clients ( rating and
reviews)
Return in 7 days
(Conditions apply)
Own Facebook page for
publicity purpose
(Ratings and Reviews)

Channels

Portability

Initially included:
Wholesale & fb page
for online sell
Now: Partner Stores in
Isl. & Rawalpindi
Daraz.pk
Marketing:
Shelf Space Marketing
Standee at partner
stores
Facebook Page with
Daraz.pk link
Fb advertisement

Performance
Durability

Mass Marketing
Initial Target: Lower
and middle class
Now: Upper and
middle class parents
on the go

Business Model Canvas -

Key
Partners

Key
Activities

Value
Propositions

Customer

Customer
Segments

Relationships
Production
Padded Sheet
Plastic Thread Cover
Product Designing
Pattern Design

Initially : cost
reduction
Now: Price (lower
than competitors)
Ease of access
Usability
Affordability

Key
Resources

Initially: Make own

website and sell
products from there.
(Get reviews and
ratings)
Web clients ( rating and
reviews)
Return in 7 days
(Conditions apply)
Own Facebook page for
publicity purpose
(Ratings and Reviews)

Channels

Portability

Initially included:
Wholesale & fb page
for online sell
Now: Partner Stores in
Isl. & Rawalpindi
Daraz.pk
Marketing:
Shelf Space Marketing
Standee at partner
stores
Facebook Page with
Daraz.pk link
Fb advertisement

Performance
Durability

Mass Marketing
Initial Target: Lower
and middle class
Now: Upper and
middle class parents
on the go

Business Model Canvas -

Key
Partners

Key
Activities

Value
Propositions

Customer

Customer
Segments

Relationships
Production
Padded Sheet
Plastic Thread Cover
Product Designing
Pattern Design

Initially : cost
reduction
Now: Price (lower
than competitors)
Ease of access
Usability
Affordability

Key
Resources

Initially: Make own

website and sell
products from there.
(Get reviews and
ratings)
Web clients ( rating and
reviews)
Return in 7 days
(Conditions apply)
Own Facebook page for
publicity purpose
(Ratings and Reviews)

Channels

Portability

Initially included:
Wholesale & fb page
for online sell
Now: Partner Stores in
Isl. & Rawalpindi
Daraz.pk
Marketing:
Shelf Space Marketing
Standee at partner
stores
Facebook Page with
Daraz.pk link
Fb advertisement

Performance
Physical
1. Distribution Channel
2. Designer
. Financial

Durability

Mass Marketing
Initial Target: Lower
and middle class
Now: Upper and
middle class parents
on the go

Business Model Canvas -

Key
Partners

Key
Activities

Value
Propositions

Customer

Customer
Segments

Relationships
Initially included:
Website
Manufacturing
Factories in
Gujranwala ,
Faisalabad
Islamabad /
Rawalpindi Retail
Stores
1. Graco Baby Shop
2. Zubaidas
3. Baby Care
. Daraz.pk

Production
Padded Sheet
Plastic Thread Cover
Product Designing
Pattern Design

Initially : cost
reduction
Now: Price (lower
than competitors)
Ease of access
Usability
Affordability

Key
Resources

Channels

Portability

Initially included:
Wholesale & fb page
for online sell
Now: Partner Stores in
Isl. & Rawalpindi
Daraz.pk
Marketing:
Shelf Space Marketing
Standee at partner
stores
Facebook Page with
Daraz.pk link
Fb advertisement

Performance
. Textile Designer
. TCS or other posts

Initially: Make own

website and sell
products from there.
(Get reviews and
ratings)
Web clients ( rating and
reviews)
Return in 7 days
(Conditions apply)
Own Facebook page for
publicity purpose
(Ratings and Reviews)

Physical
1. Distribution Channel
2. Designer
. Financial

Durability

Mass Marketing
Initial Target: Lower
and middle class
Now: Upper and
middle class parents
on the go

Business Model Canvas -

Key
Partners

Key
Activities

Value
Propositions

Customer

Customer
Segments

Relationships
Initially included:
Website
Manufacturing
Factories in
Gujranwala ,
Faisalabad
Islamabad /
Rawalpindi Retail
Stores
1. Graco Baby Shop
2. Zubaidas
3. Baby Care
. Daraz.pk

Production
Padded Sheet
Plastic Thread Cover
Product Designing
Pattern Design

Initially : cost
reduction
Now: Price (lower
than competitors)
Ease of access
Usability
Affordability

Key
Resources

Channels

Portability

Initially included:
Wholesale & fb page
for online sell
Now: Partner Stores in
Isl. & Rawalpindi
Daraz.pk
Marketing:
Shelf Space Marketing
Standee at partner
stores
Facebook Page with
Daraz.pk link
Fb advertisement

Performance
. Textile Designer
. TCS or other posts

Initially: Make own

website and sell
products from there.
(Get reviews and
ratings)
Web clients ( rating and
reviews)
Return in 7 days
(Conditions apply)
Own Facebook page for
publicity purpose
(Ratings and Reviews)

Physical
1. Distribution Channel
2. Designer
. Financial

Durability

Mass Marketing
Initial Target: Lower
and middle class
Now: Upper and
middle class parents
on the go

Business Model Canvas -

Key
Partners

Key
Activities

Value
Propositions

Customer

Customer
Segments

Relationships
Initially included:
Website
Manufacturing
Factories in
Gujranwala ,
Faisalabad
Islamabad /
Rawalpindi Retail
Stores
1. Graco Baby Shop
2. Zubaidas
3. Baby Care
. Daraz.pk

Production
Padded Sheet
Plastic Thread Cover
Product Designing
Pattern Design

Initially : cost
reduction
Now: Price (lower
than competitors)
Ease of access
Usability
Affordability

Key
Resources

Channels

Portability

Initially included:
Wholesale & fb page
for online sell
Now: Partner Stores in
Isl. & Rawalpindi
Daraz.pk
Marketing:
Shelf Space Marketing
Standee at partner
stores
Facebook Page with
Daraz.pk link
Fb advertisement

Performance
. Textile Designer
. TCS or other posts

Initially: Make own

website and sell
products from there.
(Get reviews and
ratings)
Web clients ( rating and
reviews)
Return in 7 days
(Conditions apply)
Own Facebook page for
publicity purpose
(Ratings and Reviews)

Physical
1. Distribution Channel
2. Designer
. Financial

Durability

Mass Marketing
Initial Target: Lower
and middle class
Now: Upper and
middle class parents
on the go

Business Model Canvas - FINAL

Key
Partners

Key
Activities

Value
Propositions

Customer

Customer
Segments

Relationships
Manufacturing
Factories in
Gujranwala ,
Faisalabad
Islamabad /
Rawalpindi Retail
Stores
1. Graco Baby Shop
2. Zubaidas
3. Baby Care
. Daraz.pk
. Textile Designer
. TCS or other posts

Production
Padded Sheet
Plastic Thread Cover
Product Designing
Pattern Design

Now: Price (lower

than competitors)
Ease of access

Usability

Key
Resources

Physical
1. Distribution Channel
2. Designer
. Financial

Channels

Affordability
Portability
Performance
Durability

Web clients ( rating and

reviews)
Return in 7 days
(Conditions apply)
Own Facebook page for
publicity purpose
(Ratings and Reviews)

Partner Stores in Isl. &

Rawalpindi
Daraz.pk
Marketing:
Shelf Space Marketing
Standee at partner
stores
Facebook Page with
Daraz.pk link
Fb advertisement

Mass Marketing
Now: Upper and
middle class parents
on the go