OPTIMA BUSINESS GROUP: Leveraging

Information Technology For Sales force

Enablement
Submitted By,
Group 2
Chandni Agrawal (H011-15)
Gaurav Arora (H014-15)
Kriti Vats (H020-15)
Parijat Sinha (H027-15)
Pratishruti Jain (H031-15)
Varsha Kulkarni (H048-15)

Rural Distribution Centre

C&F agents

Factory

Provided stocks to super stockists

Warehouse/C&F

Stockists

Super
Stockist(Direct)

Additional layer to increase distribution intensity

Local stockists had deeper penetration in rural areas

Super
Stockist(Indirect)

Wholesaler

Customers

Efficient servicing and access to small retailers and

wholesalers
Retailer

Urban Distribution Centre

C&F agents

Factory

Warehouse/C&F

Storage facilities, transferred goods, handled taxes and

documentation at state borders

Stockists
Super
Stockist(Direct)
Retail Chain

Wholesaler

Independent owners

Responsible for storage and distribution of goods to

retail stores

Central point for inventory control and cash

management

Handled product returns from retailers

Retailer

Customers