WELCOME TO

OUR
PRESENTATIO
N

FACILITY LOCATION IS THE

IMPORTANT ASPECT IN ACHIEVING
BUSINESS ADVANTAGE
BERGER PAINTS BANGLADESH LTD.
Presented by:

Mst. Afroza Islam

ID#2015210001048

Md. Alamgir Hossain

ID#2015210004016

Imtiaz Ahmed

ID#2016010004063

Md. Abu Faysal Rani

ID#2016010004065

Md. Majharul Islam

ID#2015210004123

Introduction
Founder: Lewis Berger, in 1760
It involved paint business in Bangladesh
when imported from Berger UK and then from
Berger Pakistan in 1950
Erstwhile Jenson & Nicholson had set up its
paint factory in Chittagong in1970 with
investment of TK.4 million
The company was changed from J& N
(Bangladesh)
Limited
to
Berger
Paints
Bangladesh Limited on 1st January 1980

Company
Profile
Origin: United
Kingdom
Date of Incorporation: 6th July, 1973.
Commercial Production: 1973
Business Line: Manufacturing and Marketing of High Quality
Paints.
Status: Public Limited Company, Enlisted in both Dhaka and
Chittagong Stock Exchange
Position of the Industry: 1st.
Percentage of Market Share: 55%
Special Achievement: ISO 9001:2000.

Influential Factors
Competitiv
Factors Influence
e
advantages
in
Cost
Labor cost, Energy cost, Material cost,
Facility cost, Logistic cost
Market
Economic
stability
Suppliers
Growth

International markets, Potential demand

Favorable
tax,
Exchange
rate
fluctuations
Proximity to key suppliers,
Industry growth ,Competitiveness in the
host region

Determinant
Factors
Formulating a location strategy
typically involves the following
factors:
Facilities
Feasibility
Logistics
Labor
Community and site:
Trade zones
Political risk
Governmental regulation
Environmental regulation
Incentives

Company
Requirements

The basic requirements a company must consider are:

Size
Population
Total costs
Infrastructure
Labor
Suppliers

 Trends in Location Strategy

Globalization and technology

Five location factors for global companies (costs, infrastructure,
labor characteristics, government and political issues, and economy)
Wages and the industrial relations environment
Locations in collaboration

Technology of BPBL

High quality product

evaluation of the machinery for the project
Coordinate training

Raw Materials

Sources its raw materials

Most are imported from outside the country
external supplies( Like India, Pakistan, Thailand, Singapore, Malaysia,
Germany, England, USA

 Strategy
The practice of market oriented Planning, developing, and
maintaining
Build long term partnerships with the customer
Combination of enhanced quality
Involves repeated cycles of corporate and business planning

Utilities
Power: co-generation facilities
Water: own tube-well
Steam: three steam boilers

Distribution Network
Every corner of Bangladesh
seven sales depots strategically located at Dhaka,Rajshahi,Khulna
,Bogra ,Sylhet,and Comilla

Market Share
The proportion of total sales received by a company and its
competitors

In 2015
4% 3% 5%
6%
8%
56%
18%

Berger
paints
Asian paints
Elite paint
Roxy paint
Romana
Pailac
Others

Major Competitors of BPBL

Asian Paints, Elite Paints, Romana Paints , Roxy Paints , Aqua Paints ,
Pailac Paints ,Al-karim Paints, Uzalla Paints

Environmental Issues
he environment, the preservation of energy, the development of
manpower, and to improve living standards for employees.

International Operations

Operates in 22 countries across the world

Largest paint company in ten overseas markets
Five regions across the world viz.

The countries that Berger Paints has presence are as follows:

South Asia:
Bangladesh, Nepal, and Sri Lanka
South East Asia: China, Malaysia, Singapore and Thailand
Caribbean Islands: Barbados, Jamaica, Trinidad and Tobago
Middle East:
Bahrain, Egypt, Oman and United Arab Emirates
South Pacific:
Fiji, Solomon Islands, Samoa Islands, Tonga and Vanuatu

SWOT Analysis

Strengths
Weakness
Opportunity
Threats

Conclusion
Locating a facility is a decision that any company should make at
some point.
Organizational level and has a profound
Performed within the company depend deeply on the location of
its facilities
Categorized as a strategic decision
Berger paints holds the major market share
High quality products, competitive price rate
Consumer rely on it and its long lasting capabilities
World class range and durability