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Understanding

Business
Communication in
Todays Workplace

Prof. Mohammed Moubtassime, Fes

2013

Cha1pter 1 - 1

Global Communication
Internal Audiences
Audiences
Internal

External Audiences
Audiences
External

Prof. Mohammed Moubtassime, Fes

2013

Chapter 1 - 2

Communication
Benefits
Problem Solving

Business Relationships

Decision Making

Promotional Messages

Productivity

Images and Brands

Work Flow

Audience Response

Prof. Mohammed Moubtassime, Fes

2013

Chapter 1 - 3

Effective
Communication
Practical
Practical

Concise
Concise

Prof. Mohammed Moubtassime, Fes

Factual
Factual

Clear
Clear

2013

Persuasive
Persuasive

Chapter 1 - 4

What Employers
Expect
Organizing ideas and information
Expressing ideas and information
Reading and listening effectively
Communicating with diverse groups
Using communication technology
Prof. Mohammed Moubtassime, Fes

2013

Chapter 1 - 5

What Employers
Expect
Writing and speaking effectively
Applying business etiquette
Communicating ethically
Obeying regulations and guidelines
Using time productively
Prof. Mohammed Moubtassime, Fes

2013

Chapter 1 - 6

Communication
Process
1

Sender
Sender
Has
Has an
an Idea
Idea

Audience
Audience
Sends
Sends Feedback
Feedback

Sender
Sender
Produces
Produces Message
Message
Prof. Mohammed Moubtassime, Fes

Audience
Audience
Reacts
Reacts to
to Message
Message

Sender
Sender
Encodes
Encodes the
the Idea
Idea

Audience
Audience
Decodes
Decodes Message
Message

Sender
Sender
Transmits
Transmits Message
Message
2013

Audience
Audience
Receives
Receives Message
Message
Chapter 1 - 7

Communication Skills
Ethical Communication

Constructive Feedback

Audience-Centered
Approach

Business Etiquette

Intercultural Sensitivity

Technology Skills

Prof. Mohammed Moubtassime, Fes

2013

Chapter 1 - 8

Ethical Communication
True in Every Sense
Includes Relevant Information
Not Deceptive in Any Way
Prof. Mohammed Moubtassime, Fes

2013

Chapter 1 - 9

Unethical
Communication
Unethical
Unethical Practices
Practices

Plagiarism
Plagiarism

Selective
Selective
Misquoting
Misquoting

Prof. Mohammed Moubtassime, Fes

Falsifying
Falsifying
Numbers
Numbers

2013

Distorting
Distorting
Visuals
Visuals

Chapter 1 - 10

Recognizing Ethical
Issues
Ethical Dilemma

Ethical Lapse

Stakeholders

Business Pressures

Conflicting Loyalties

Illegal Choices

Difficult Tradeoffs

Unethical Choices

Prof. Mohammed Moubtassime, Fes

2013

Chapter 1 - 11

Making Ethical Choices


Individual
Employees

Code of Ethics

Corporate
Management

Policies and Structures


Prof. Mohammed Moubtassime, Fes

2013

Chapter 1 - 12

Audience-Centered
Approach
Focus
Focus on
on the
the Audience
Audience
Care
Care About
About the
the Audience
Audience
Respect
Respect the
the Audience
Audience
Prof. Mohammed Moubtassime, Fes

2013

Chapter 1 - 13

What Is Culture?
Symbols

Beliefs

Culture
Culture Is
Is AAShared
Shared System
System
Values

Thought
ThoughtPatterns
Patterns

Norms

Behaviors
Behaviors
Communication
Communication
Attitudes
Prof. Mohammed Moubtassime, Fes

Expectations
2013

Chapter 1 - 14

Intercultural
Sensitivity
Assume Differences

Tolerate Ambiguity

Withhold Judgment

Look Past the Surface

Show Respect

Note Cultural Biases

Prof. Mohammed Moubtassime, Fes

2013

Chapter 1 - 15

Intercultural
Sensitivity
Remain Flexible

Learn When to be Direct

Seek Common Ground

Observe and Learn

Deal with Individuals

Review Travel Books

Prof. Mohammed Moubtassime, Fes

2013

Chapter 1 - 16

Cultural Differences
Contextual
ContextualIssues
Issues

Law
Lawand
andEthics
Ethics

Social
SocialCustoms
Customs

Nonverbal
Nonverbal
Communication
Communication

Prof. Mohammed Moubtassime, Fes

2013

Chapter 1 - 17

Cultural Context
High
Context

Decision-Making Practices

High
Context

Problem-Solving Methods

Low
Context

Negotiating Styles

Prof. Mohammed Moubtassime, Fes

2013

Low
Context
Chapter 1 - 18

Legal and Ethical


Views
Seek Mutual Ground
Withhold Judgment
Respect Differences
Send Honest Messages
Prof. Mohammed Moubtassime, Fes

2013

Chapter 1 - 19

Social Customs
Formal
Rules

Informal
Rules

Behavior
Behavior
Status
Status
and
and Wealth
Wealth

Manners
Manners

Concept
Conceptof
of
Time
Time
Prof. Mohammed Moubtassime, Fes

System
System of
of
Values
Values
2013

Respect
Respectfor
for
Authority
Authority
Chapter 1 - 20

Nonverbal
Communication
Communication Process

Decoding
Interpreting
Verbal Messages Nonverbal Signals

Cultural Context
Prof. Mohammed Moubtassime, Fes

2013

Chapter 1 - 21

Negative Cultural
Attitudes
Ethnocentrism
Ethnocentrism
Xenophobia
Xenophobia
Stereotyping
Stereotyping
Prof. Mohammed Moubtassime, Fes

2013

Chapter 1 - 22

What Is Cultural
Pluralism?
Avoid Assumptions
Assumptions
Avoid
Accepting
Accepting
Multiple Cultures
Cultures
Multiple

Avoid Judgments
Judgments
Avoid
Admit Distinctions
Distinctions
Admit

Prof. Mohammed Moubtassime, Fes

2013

Chapter 1 - 23

Written Intercultural
Skills
Use Plain English
Strive for Clarity
Use Proper Addresses
Cite Numbers Carefully
Prof. Mohammed Moubtassime, Fes

2013

Chapter 1 - 24

Written Intercultural
Skills
Strive for Brevity
Use Transitions
Avoid Slang and Idioms
Keep Paragraphs Short
Prof. Mohammed Moubtassime, Fes

2013

Chapter 1 - 25

Multicultural Speaking
Skills
Speak clearly and simply
Look for feedback
Rephrase as needed
Clarify your meaning
Do not talk down to others
Prof. Mohammed Moubtassime, Fes

2013

Chapter 1 - 26

Multicultural Speaking
Skills
Learn important phrases
Listen with care and respect
Adapt your conversation style
Check for comprehension
Clarify what will happen next
Prof. Mohammed Moubtassime, Fes

2013

Chapter 1 - 27

Feedback in the
Workplace
Constructive
Constructive
Feedback
Feedback

Destructive
Destructive
Feedback
Feedback

Process Focused
Focused
Process

Personal Attacks
Attacks
Personal

Outcome Focused
Focused
Outcome

Unclear Guidelines
Guidelines
Unclear

Prof. Mohammed Moubtassime, Fes

2013

Chapter 1 - 28

Etiquette in the
Workplace
Respect
Respect
Courtesy
Courtesy
Common Sense
Sense
Common
Prof. Mohammed Moubtassime, Fes

2013

Chapter 1 - 29

Communication
Technology
Maintain Perspective
Perspective
Maintain
Use Tools
Tools Wisely
Wisely
Use
Connect with
with People
People
Connect
This presentation is done thanks to the courtesy of Prentice Publishing 2010

Chapter 1 - 30

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