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What is a brand?
A brand is a promise about who you are
and what benefits you deliver that gets
reinforced every time people come in
contact with any facet of you or your
business. (Bill Chiaravalle and Barbara Findlay Schenk)
Tuesday 29 November 2016
Branding in Marketing
Branding in Marketing
What is branding?
Branding is the process of building a
positive collection of perceptions in your
customers mind.
(Bill Chiaravalle and Barbara Findlay Schenk)
Branding in Marketing
Branding in Marketing
Branding in Marketing
Branding in Marketing
Branding in Marketing
NB:
To succeed in branding, the critical thing to
do is to understand the wants and needs
of the people in the market. This needs to
be done by incorporating branding
strategies throughout everything that the
company does.
The brand resides in the hearts and minds
of clients, customers and prospects. It
does not reside on the logo or signboard
of the company!
Tuesday 29 November 2016
Branding in Marketing
Branding in Marketing
Branding in Marketing
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NB:
Competition will always evolve at an
amazing pace and this affects
customers perception of a brand.
Unfortunately, to maintain ones product or
service differentiation you need to do
more than updating the product
positioning regularly; like including the
culture of over delivery.
Branding in Marketing
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Importance of branding in
marketing
Branding is critical to the success of any
business.
Branding identifies a product or service
and differentiates it from competitors
products.
A brand with a catchy phrase which
everybody can remember easily, becomes
a financial gem.
A strong brand reduces the marketing
department's selling effort and time.
Tuesday 29 November 2016
Branding in Marketing
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