Colour and Font

By Sam Merricks

Fonts

The difference between these two fonts is that Sans

Serif is more modern compared to Serif as Serif looks
more traditional as well as classy and would be used
to a more mature audience whereas Sans Serif would
more used more in a magazine that is modern and

Using the correct fonts is an important element in

sending your intended target audience in a form
that they can understand and acknowledge.
These fonts to the side can
attract an array of audiences for
instance ITC Grimshaw Hand or
ITC Zemke Hand would be ideal
as a script font for a side note
from the editor as it has a
handwritten feeling and
connects the editor to its
audience personally. Also the
font ITC Musclehead would be
useful for display as out of the
collection of fonts, this one is the
most bold and dynamic out and

Script Fonts
These types of font are supposedly elegant and add
a light touch to the magazine and are similar to the
art of calligraphy or penmanship and these can
sometimes mimic historical or modern handwriting
styles.

Display Fonts
These types of font would be
valuable on the front cover of a
magazine and may be used as
part of the masthead or main
coverline. These fonts are
dynamic and bold and its
purpose is to captivate the
audience to pick up the
magazine.

Aharoni
Rockwell Extra Bold
Wide Latin
These fonts above are
examples of this.

Hand lettered fonts

These fonts are similar to a handwritting effect which
looks like the editor is making one on one contact
with its reader.

Viner Hand ITC

Lucida Handwritting

Size
On a magazine, Size matters as this would signify
importance as the main coverline and the masthead are
significant to a magazine hence they must be large.

Size

Size

Each different example of font has been

used here on the same word to connote what
they all would look like upon a magazine for
example.

Colour
Colour on an article and
connote a ray of meaning
which would further link a
magazine to genre as well as
its target audience such as the
colour black would be
associated with the rock genre.
Here on the colour wheel, we
have combining Primary and
secondary colours which make
colours brighter.

Colour can also be associated with feelings and

emotions which may relate to the target audience
such as yellow is symbolic for happiness and
positivity which would be handy for a pop magazine
as the music is generally positive and uplifting.
Another example is using black which is symbolic
for darkness and death which would be ideal for
rock as darkness is portrayed in their lyrics as well
as music videos and this sadly gives rock a negative
rebellious representation.