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Strategies in Action
Strategic
Management:
Concepts & Cases
11th Edition
Fred David
Ch 5 -1
Long-Term Objectives
Objectives -Quantifiable
Measurable
Realistic
Understandable
Challenging
Ch 5 -2
Long-Term Objectives
Objectives -Hierarchical
Obtainable
Congruent
Time-line
Ch 5 -3
Long-Term Objectives
Varying Performance Measures
by Organizational Level
Organizational Basis for Annual Bonus/Merit Pay
Level
Corporate
Division
Function
Ch 5 -4
Ch 5 -5
Ch 5 -6
Types of Strategies
A Large Company
Corp
Level
Division Level
Functional Level
Operational Level
Ch 5 -7
Types of Strategies
Forward
Integration
Vertical
Integration
Strategies
Backward
Integration
Horizontal
Integration
Ch 5 -8
Types of Strategies
Market
Penetration
Intensive
Strategies
Market
Development
Product
Development
Ch 5 -9
Types of Strategies
Related
Diversification
Diversification
Strategies
Unrelated
Diversification
Ch 5 -10
Types of Strategies
Retrenchment
Defensive
Strategies
Divestiture
Liquidation
Ch 5 -11
2003 Examples
Forward
Integration
Backward
Integration
Horizontal
Integration
Ch 5 -12
2003 Examples
Market
Penetration
Market
Development
Product
Development
Ch 5 -13
2003 Examples
Related
Diversification
Unrelated
Diversification
Retrenchment
Ch 5 -14
2003 Examples
Divestiture
Liquidation
Ch 5 -15
Differentiation Strategies
Focus Strategies
(Low-Cost Focus &
Best-Value Focus)
Ch 5 -16
Ch 5 -17
Ch 5 -18
Recent Mergers
Acquiring Firm
IBM
Philip Morris
Acquired Firm
Ascential Software
PT Hanjaya Mandala
Samp
U.S. Steel
Oracle
OSIM Intl Ltd
Adobe Systems
US Airways
United Parcel Service
Ch 5 -19
Ch 5 -20
Outsourcing
Business-process outsourcing
(BPO)
Ch 5 -21