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Management
12
Modul ke:
Fakultas
Pasca Sarjana
Program Studi
Magister
Manajemen
Capaian Pembelajaran
Mahasiswa menguasai Teori The nature of
Evaluation Strategy Strategy Evaluation
Frame Work Process of evaluation serta
mampu menganalisis pengaruhnya dan
mengaplikasikan terhadap Organisasi
Referensi Utama
1. Wheelen, Thomas L. and
Hunger, J. David (2010),
Strategy Management
and Business Policy,
Twelfth Edition.
2. Fred , David R.(2010),
Strategic Management
Concepts and Cases,
Thirteen Edition.
3. Hitt, Ireland and
Hoskisson (2013),
Strategic Management
Consepts and Cases,
Prentice Hall
Tambahan Referensi
1. Triton, PB (2007) . Manajemen Strategis. Terapan
Perusahaan dan Bisnis. Penerbit Tugu.
Jogjakarta.
2. Gaspersz, Vincent (2012). All in One Strategic
Management. 20 Concepts, Models and Key
Analyses in Strategic Management. Penerbit
Vinchristo Publication. Bogor
3. Umar, Husein (2005). Strategic Management in
Action. PT. Gramedia Pustaka Utama
4. Kadir, Abdul Wahab Abdoel (2007). Manajemen
Strategik. Pramita Press, Banten.
Sub bahasan 1:
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Consistency and
feasibility are
largely based on
an internal
assessment
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Sub bahasan 2:
Strategy Evaluation
Frame Work
Measuring Organizational
Performance
Strategists use common quantitative criteria
to make three critical comparisons:
Comparing the firms performance over
different time periods
Comparing the firms performance to
competitors
Comparing the firms performance to
industry averages
Copyright 2013 Pearson Education, Inc. publishing as
Prentice Hall
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Corrective Actions
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Characteristics of an Effective
Evaluation System
Strategy evaluation activities must be
economical
too much information can be just as bad as
too little information
too many controls can do more harm than
good
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Characteristics of an Effective
Evaluation System
Activities should provide timely information
Activities should be designed to provide a
true picture of what is happening
Activities should not dominate decisions
should foster mutual understanding, trust, and
common sense
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Contingency Planning
If a major competitor withdraws from
particular markets as intelligence reports
indicate, what actions should our firm
take?
If our sales objectives are not reached,
what actions should our firm take to avoid
profit losses?
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Contingency Planning
If demand for our new product exceeds
plans, what actions should our firm take to
meet the higher demand?
If certain disasters occur, what actions should
our firm take?
If a new technological advancement makes
our new product obsolete sooner than
expected, what actions should our firm take?
Copyright 2013 Pearson Education, Inc. publishing as
Prentice Hall
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Sub bahasan 3:
Process of evaluation
Auditing
Auditing
a systematic process of objectively obtaining
and evaluating evidence regarding assertions
about economic actions and events to
ascertain the degree of correspondence
between these assertions and established
criteria, and communicating the results to
interested users
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Twenty-First-Century Challenges
in Strategic Management
Deciding whether the process should be
more an art or a science
Deciding whether strategies should be
visible or hidden from stakeholders
Deciding whether the process should be
more top-down or bottom-up in their firm
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Terima Kasih
Dr. Dewi Nusraningrum, S.Sos., M.Si.