Mang inasal 4 Ps

Group members:
Panlilio, Rose Ann M.
Pascual, Vero T.
Pineda, Queenie N.
Reyes, Maristel
Reyes, Nicole S.

Company Background
The company was started by Edgar J. Sia II, at
twenty six years of age, opening the first Mang
Inasal branch in Decemberr 2003 at the
Robinsons Mall Carpark in Iloilo City.

In October 2010, 70 percent of Mang Insals

stakes were acquired by Jollibee Foods
Corporation (JFC), for 3 Billion ( SGD
87,514,585.76)

Mang Inasal has over 450 branches

Product

Chicken

Inasal Thigh and Leg Part

Chicken Inasal Breast and Wing Part

serve with unlimited rice

Price
Offering Chicken Inasal for only SGD 4
computations:

Recipe of Chicken Inasal

Ingredients

Price per piece

Chicken Inasal

SGD 0.58

Garic

SGD 0.03

Lemongrass

SGD 0.09

Coconut Vinegar

SGD 0.15

Lemon Juice

SGD 0.23

Salt

SGD 0.01

Brown sugar

SGD 0.20

Lemon soda

SGD O.23

Grown black pepper

SGD 0.09

Basting sauce :

Price per piece

Annatto oil

SGD 0.15

Margarine

SGD 0.26

Salt

SGD 0.01

Lemon juice

SGD 0.23

For rice:
Per kilo rice (20/5)

SGD 0.12

Total

SGD 2.39

UNIT COST:

= 2.39 X 100 pieces = 239/100 = SGD

2.39

Expenses

Monthly

Yearly

Rent

SGD 2,577.74

SGD 30,932.88

Utilities

SGD 299.74

SGD 3,596.88

Cleaning fees

SGD 599.47

SGD 7,193.64

Chef/cooked

SGD 1,698.51

SGD 20,382.12

Kitchen staff

SGD 1,698.51

SGD 20,382.12

Cashier

SGD 999.36

SGD 11,992.32

Service crew

SGD 1,498.69

SGD 17,984.28

Total

SGD 9,372.01

SGD
112,464.24

Overhead cost and other expenses :

SGD 112,464.24/9,372.01 = SGD 0.35
Direct Labor
SGD 5,895.06/9,372.01 = SGD 0.02
Product price 2.39 + 0.35 + 0.02 = SGD 2.76
Mark up (50%)
2.76 + 1.38 = 4.14 = SGD 4

Place
Newton Circus Food Centre, Singapore

Lively market with numerous food stalls

offering Singaporean and International flavors.

Promotion
Mang Inasal plans to used mediums of
advertisement, like
Distributing Flyers, hang tarpaulins and
banners on the MRT near Newton Circus.

Through Word of Mouth.

Financials
Assumptions:
Quantity = 1,000 x 100 = 100,000
A.
B.

Base sales = 100 pieces

Sales per day = 100 pieces x SGD 4 = SGD 400
(400 pieces x 34.28 = Php 13,712)

c. Sales per month = 100 pieces x 30 days = 3,000 pieces

(3,000 pieces x SGD 4 = SGD 12,000)
( In Php 411,360)

Sales forecast (2017)

Month

Percent
growth

Quantity

Price

Sales

January

45%

3,000

SGD 4

SGD 12,000

February

50%

3,150

SGD 4

SGD 12,600

March

55%

3,307

SGD 4

SGD 13,228

April

60%

3,472

SGD 4

SGD 13,888

May

65%

3,645

SGD 4

SGD 14,580

June

70%

3,827

SGD 4

SGD 15,308

July

75%

4,018

SGD 4

SGD 16,072

August

80%

4,218

SGD 4

SGD 16,872

September

85%

4,428

SGD 4

SGD 17,712

October

90%

4,649

SGD 4

SGD 18,596

November

95%

4,881

SGD 4

SGD 19,524

December

100%

5,125

SGD 4

SGD 20,500

47,720

SGD 4

SGD
190,880

Total

Income Statement
Mang Inasal Food Corp.
Projected income statement
For the first year operation
Sales (47,720xSGD4)
Less: Cost (Manufacturing)

SGD 190,880
(SGD 152,226)

Total Raw Materials (per piece)

Recipes (47,720xSGD 2.39)
Labor (47,720 x 0.80)
GROSS PROFIT
Less: Operating Expenses
Advertising
NET INCOME
35,654

SGD 114,050
SGD 38,176
SGD 38,654
(SGD 3,000)
SGD

END OF SLIDES