SUBMITTED BY;

ANAND KUMAR
PGDBM (Finance)
ROLL N0- 1329

Executive Summary
This report consists of the business plan

for the opening of a new retail store. The

motive of the opening of the retail store
is the knowledge behind it. Retail is one
of the very growing sectors in Indian
economy. An economy store catches the
customer even we need to serve the best
in the best manner we automatically get
the success in a retail business. For
starting up a retail store a huge cost will
be required for the operation facilities
and purchase of items.

INTRODUCTION TO RETAIL
The most promising and booming
industry of future is retailing. AT
Kearney, a well-known international
management consultancy, recently
identified India as the the most
attractive retail destination globally
from among thirty emergent markets
(2007). According to a Knight Frank
survey, India ranks fifth amongst the
30 emerging retail markets in the
developing countries.

Mission and Vision

Mission :
Caring is in our instinct and customer

satisfaction is our habit.

To provide quality products of wide range
and variety under one roof at reasonable
cost.

Vision:
To open Dailize in all major parts of

jaipur.
To be retail shop leader in Jaipur by
2014.

Industry
This is product based industry. In

this we will be dealing with FMCG

products
of
different
known
brands like : P&G, HUL, Godrej,
ITC, Nestle, Cadbury India, Dabur
India, Britannia. Staples (pulses,
ice, spices, flour, oils) of wide
range and variety. Dairy products
of Saras, Amul, Krishna. Fresh
Vegetables and fruits.

Business Description
The concept of our business is

to provide quality FMCG

products of all known brands,
staples of wide range and
variety, fresh vegetables,
fruits, dairy products under one
roof at reasonable price with
exciting offers and value added
services to the customers.

Business
Formation
There are so many things to be

considered when wanting to

start our own business. We
will consider running retail
business in partnership. It will
be limited partnership. We will
be signing a legal partnership
agreement in the best way to
go about it.

Intended Market
All lowerEnvironment
middle class, middle class,

upper class, lower upper class

segment of the society, will be our
potential customer.
In todays society people want to get
variety of products under one roof, so
that they dont need to go to ten
different shops for the required things.
Dailize provide wide variety and range
of daily products under one roof at
reasonable price and value added
services.

MARKET ANALYSIS

POPULATION :- We are looking to open a new

retail store in shyam nagar, sodala, jaipur.

This area is densely populated.
PER CAPITA INCOME :- It is one of the very
important factor which one needs to analyze,
this provided us with information that we
need to target middle class and lower upper
class.
AGE MIX :- It is also one of the factors that
which age gender are maximum in population
so we can get up with the stock in the same
manner.
BUYING BEHAVIOUR :- This factor helps us to
forecast the total sales of the store & the
stocks we need.

Business location

We are looking to open a new retail

store in Shyamnagar, Sodala, Jaipur. A
space of 1000 square feet at main
road, Sodala. Reason for opening the
retail store in this location are :
Densely populated area with high
average of nuclear families.
No retail outlet, departmental store
present in this area or any nearby
area up to 1.5 kms.
The decided location has a good foot
count.
Space for parking available.

Location
SHYAM NAGAR

1.5
kms

LAZEE
Z

Business Layout 25 /
40(1000
ft)
Fruits
Freshsquare
Vegetables

Customer desk

Entrance

Ready foods

Offers
display

Instant foods

Counte
r

FMCG Non Foods Products

Counte
r

Frozen and Dairy Products

Beverages

Staples: Cereals
Pulses
Flours
Spices
Oils

Instant Foods:
Noodles and Soups
Desserts
Ready mixes
Break Fast Cereals
Baby Foods
Ready To Eat

FMCG Foods:Ready Foods:Chilled & Frozen:Savories

Dairy
Biscuits
Frozen
Confectionery
Sauces
B. Fruits &
Pickles
Vegetables:Daily Fresh Needs:Beverages:Fruits
Cold drinks
Vegetables
Tea & Coffee
Eggs
Health Drinks

FMCG Non
Foods:Household
Needs:Detergents
Household
cleaning
Fresheners &
Pesticides
Toiletries:Skin Care
Hair Care
Oral Care
Sanitary
Mens Grooming
OTC
Baby Needs
Beauty Aids:Cosmetics

Store Layout

Special Offers

FMCG Products

Fresh Vegetables/ fruits

Staples

Household Needs

Cash Counter

Human Resource
For
our
store
there
should be
One store manager
One assistant manager
Staff Supervisor 2
Staff 5
Guard - 2

Competition
Nearby Kirana Stores
Nearby Vegetables/

fruits mandi
Mobile Vendors

Competitive
Advantage
My store
will be competitive in

price with other store in the

market, but I will not meet
discount store prices. I will
shop competitors regularly
and make sure that I am never
more than 15% higher than
the lowest price in the market.

Marketing

Product Mix

FMCG Products of different known

brands like P&G, HUL, Godrej, ITC,
Nestle, Cadbury India, Dabur India,
Britannia.

Staples (pulses, rice, flour, spices

etc) of wide range (from economical
price to premium price) and variety.
Fresh vegetables, fruits.
Dairy products of Saras and Amul.

Continued
Pricing : The pricing strategy will be

mixture of Pricing below competition,

Psychological pricing, multiple pricing and
discount pricing.
Promotion : The mix of public relations,
advertising, educational programs and other
tools the company will employ to drive
demand for its products or services. For
promotion and advertisement the best
way is the print media and the
electronic media and time to time
some promotional activities such as
sale festival, diwali festival, win prizes
over billing size, free items on every
purchase made of 500, 1000.

Communication Mix
Medium
Catalogs/p
amphlets

Reach
Individual

Cost
Moderate

Market
Mass

Direct
mails

Individual

Low

Personal

Display
Internet

Local
Low
In-store
Exceptional Moderate Mass/special
ly broad
interest

Local
newspaper
s

Broad

Moderate

mass

Word of
Mouth

Individual

Low

Personal

Flyers

Local

Low

Custom

Promotional Plan
Special offer on every

Wednesday, like loot offers i.e.

with every purchase of Rs 200,
one kg of Potato or Tomato free.
Daily offer like half Kg tide free
with every purchase of Rs 500
and above.
Combo pack offers.

Added Value
Best Service
: Applicable to FMCG Products.
Strategies
In this we will focus on customer intimacy

based on personalized relationship and

individual
responsiveness
that
saves
customer shopping time and anxiety.
Include the specialized products to meet
the needs of individual customers.
Lowest Price : Applicable to vegetables,
grocery items. Leads to price saving and
efficient shopping experience. This will be
achieved by elimination of operational
waste and cost.

Financial Analysis
Financial analysis of this plan has been

done on the basis of other retail store

operating in the city.
As we are not in manufacturing or
production industry, it will not be feasible
to calculate the Breakeven point due to
product mix, rather it can be said on the
basis of market potential and projected
budget that the investment will be
recovered within two years and around
20% profits will be made of total
investment.
The projected budget statement.