CONSUMER BEHAVIOUR TOWARDS

INDIAN METAL INDUSTRY

UBMITTED BY:HIVAMDEEP RAJPUT

2/IME/012

CONTENTS:-

India has huge deposits of natural resources

in form of minerals like copper, chromate,
iron ore, manganese, bauxite, and gold. As
a result, India basic metals industry is one
of the many booming industries in India.
The India basic metals industry is
categorized into two main divisions:Iron based industries
Non Iron based industries

The main operations of the of the basic metals

industry in India are mining of ores, refining of the
ore, casting, alloying, sheet, and rolling into foils.

Metal Manufacturing Companies in India

1.Tata Steel
2.IISCO
3.Concast
4.Electrotherm steel division
5.Jindal
6.Acme Impex
7.Electrosteel castings
8.Sage Metals Limited
9.Deccan Gold Mines
10.JSW steel
11.Hindalco Industries Ltd
12.S C Shah Enterprises
13.India Brass
14.Madras Aluminum Company
15.Angles Aluminium Corporation
16.Steel Authority of India Limited (SAIL)
17.Sacheta Metals Limited
18.Anna Alluminum
19.Swastik Traders
20.Tirupati Steel Traders
21.The Indian Stainless Steel Development Association (ISSDA)
22.Sri Venkateshwara Metals
23.Tayo
24.The Indian Institute of Metals

Gold industry

Steel industry

INTRODUCTION
Consumer Buying Behavior refers to the buying behavior of the ultimate consumer. A firm needs to analyze
buying behavior for: Buyers reactions to a firms marketing strategy has a great impact on the firms success.

by the following three factors:1.Personal Factors:a. Unique to a particular person.

b.Demographic Factors. Sex, Race, Age etc.
c. Who in the family is responsible for the decision
making.
d. Young people purchase things for different reasons than
older people.
2.Psychological Factors:a. Motivation
b. Perception
c. Learning
d. Beleifs
e. Attitudes
3.Social Factors:-

References

1. http
://www.ibef.org/industry/gems-jewellery-ind
ia.aspx
2. http
://business.mapsofindia.com/india-industry
/basic-metals.html
3. http://www1.udel.edu/alex/chapt6.html
4. https://
www.google.co.in/search?q=indian+me
tal+industry&rlz=1C1CHZL_enIN700IN7
00&biw=1366&bih=638&source=lnms&tbm
=isch&sa=X&sqi=2&ved=0ahUKEwjO9O7Cm

Stages of Consumer buying

process
1.Problem Recognition(awareness of need)-difference between the desired state and the actual
condition.
2.Information search--Internal search, memory.
External search if you need more information. Friends and
relatives (word of mouth).
3.Evaluation of Alternatives--need to establish criteria
for evaluation, features the buyer wants or does not
want.
4. Purchase decision--Choose buying alternative,
includes product, package, store, method of purchase
etc.
5.Purchase--May differ from decision, time lapse between
4 & 5, product availability.
6.Post purchase evaluation