Picnic.

com

The Grand Idea

Organizing Theme based Customised Picnic

Tours for all segments from schools,

undergrad colleges, post grad colleges,
corporate and households.
Different Verticals like Adventure tourism,
Wildlife Tourism, Rural tourism, Heritage
Tourism, etc.
Engaging in fun-games, activities,
competitions.

Minimum Viable Product

Start of with targeting in and around

Bhubaneswar due to large market size

(150+ colleges)
Local tours for college students to Puri,
Chilka, Konark, Gopalpur, Chandipur,
Satpada, Satkosia, Bhitarkarnika, Pipli,
Nandankanan, Udaygiri, Khandagiri, etc.
To-and-fro travel arrangements, guided
sight-seeing by local experts, hygienic food,
activities and engagement, well planned
itinerary.

Marketing
Create a buzz on the Social network by

engaging college students and young

professionals
Target college fests
Reach out to the institutions directly
Target opinion leaders

Pricing
A certain minimum Fixed portion
Variable
Group size
Tour Destination
Number & Type of activities conducted

Discounts for bulk bookings, repeat

bookings.

Equation of Operations
A = No. Of inquiries generated
B = Conversion percentage
C = Average tour group size
D = Average revenue per head
E = Average cost per tour
Equation of Operations = A*B*C*D- A*B*E

Other Key metrics to monitor

No. Of educational institutions and

corporate roped in.

No. Of repeat tours from the above.
Popularity of newer destinations being
added
Inherent Seasonality of the business
Customer feedback on the overall tour
experience

Competition
Sand & pebbles though has good

presence in the state but lacks local

flavour, offer only longer duration
packages.
OTDC Poor on quality and experience

Scalability & Growth

Replicate the model in other adjoining

states and gradually expand further