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Marketing Logistics
Advance manually to begin.
Warehousing
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.
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Warehousing: Storage of
inventories all through logistics
process.
Physical supply
Warehouse
Distribution
Warehouse
Transportation Economies
Economies of scale
.
Supplier
Transportation
carriers usually
give discounts
for bigger loads.
Warehouse
Transportation Economies
Economies of scale
.
Supplier
Warehouse
Warehouse
Assembly line
Movement
Receiving, putting away
Warehouse
Movement
Receiving, putting away
Warehouse
Movement
Receiving, putting away
Picking, staging, loading
Warehouse
Movement
Receiving, putting away
Picking, staging, loading
Cross-docking
Warehouse
Movement
Receiving, putting away
Picking, staging, loading
Cross-docking
Packaging
Warehouse
Movement
Receiving, putting away
Picking, staging, loading
Cross-docking
Packaging
Light assembly, blending, kitting *
.
Warehouse
Vendorseek.com
Movement
Receiving, putting away
Picking, staging, loading
Cross-docking
Packaging
Light assembly, blending, kitting *
*Kits are how some manufacturers sell parts. By selling the
parts. in a kit, the manufacturer gains economies of scale in
things like transportation costs. It also saves administrative
costs because rather than billing for and keeping track of
each part, the manufacturer only has to keep track of the kit.
Warehouse
Kitting is also a light manufacturing technique in which
assembly workers, sometimes in a warehouse, get all the
component parts of what they are assembling in a single
kit so that time is not lost looking for parts.
Vendorseek.com
Movement
Receiving, putting away
Picking, staging, loading
Cross-docking
Packaging
Light assembly, blending, kitting
Labeling, shrink wrapping
.
Label
Label
Label
Label
Warehouse
Movement
Receiving, putting away
Picking, staging, loading
Cross-docking
Packaging
Light assembly, blending, kitting
Labeling, shrink wrapping
.
Warehouse
Movement
Movement
Movement
Storage
Warehouse
Information
Inventory tracking
Order entry
Proof of delivery
Tracing/customer service billing.
Service reporting/carrier monitoring
Site location
.
Warehouse
Warehousing
.
.
.
Distribution Center
--Receives.
--Stores.
--Picks
--Ships
Distribution Center
Warehouse
Distribution Center
www.perotdevelopment.com
www.arvinmeritor.com
www.arvinmeritor.com
Warehouses
--Minimal adding of
value.
--Data collection in
batches.
--Aim at minimizing
shipping costs.
Distribution
Centers
--Maximum adding of
value (including
final assembly).
--Real-time data
collection.
--Aim at maximizing
profit of demand
Warehousing.
Part Three.
Uses of Warehouses:
Support manufacturing.
Mix products from multiple production
facilities to a single customer.
Break bulk.
Consolidate small shipments into large
shipments.
.
Logistics Concepts
S
u
p
p
l
i
e
r
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Inbound Logistics
Outbound Logistics
C
u
s
t
o
m
e
r
Manufacturing Support
(inbound logistics)
Carload or truckload shipments
Supplier A
Supplier B
Supplier C
Supplier D
Warehouse
Mixing Warehouse
(outbound logistics)
1
Plant A, Product 1
Plant B, Product 2
Plant C, Product 3
Plant D, Product 4
.
4
Customer W
1
Customer X
1
Customer Y
1
Mixing Warehouse
(outbound logistics)
Plant A, Product 1
Plant B, Product 2
22
Plant C, Product 3
Plant D, Product 4 44
Customer W
1
Customer X
Mixing Warehouse
Customer Y
1
ConsolidationWarehouse
(outbound logistics)
Customer
Plant A
Plant B
Customer
Consolidation Warehouse
Plant C
Plant D
Customer
Breaking bulk
.
.
BreakbulkWarehouse
(outbound logistics)
Customer 1
Customer 2
Plant
Breakbulk Warehouse
Customer 3
Types of Warehousing
Direct store delivery.
Private warehousing.
Advantages:
Control
Flexibility in design and operation
Long-term cost
Better use of human resources.
Tax benefits: depreciation.
Intangibles: image of stability.
.
.
.
.
. .
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. .
Disadvantages
Fixed costs, especially if built for peak seasons.
Investment. Return may be better if money is
placed elsewhere.
Types of Warehousing
Direct store delivery.
ABC
XYZ Public
Company
Warehouse
Warehouse
Private warehousing.
Public warehousing.
Advantages:
Disadvantages
Conservation of capital.
.
.
Warehouse Characteristics
Increase the number of warehouses and
the average size of warehouses
decreases.
Factors influencing the number of
warehouses:
Cost of lost sales.
Inventory costs.
Warehousing costs.
Transportation costs.
.
Warehouse Locations
Market-based nearest the final
customer.
Production positioned collection points
or mixing facilities.
Intermediate positioning between producer
and final customer.
Factory
Warehouse
Customer
Cross-docking:
Movement from an inbound dock directly to an outbound dock
Movement directly from an inbound dock to a sorting process
to an outbound dock.
Outbound
Inbound
Outbound
Outbound
Inbound
Outbound
Inbound
Sorting area
End of Program.