WHAT IS MUJI?

The name Muji is

derived from the
first part
ofMujirushi
Ryhin,
translated asNo
Brand Quality
Goods

No-brand
BRAND
No-brand
BRAND

(generic brand)
Muji'sno-brandstrategy
Muji'sno-brandstrategy means that little
means that little money is spent on
money
is
spent
on
advertisement
or
advertisement or classical marketing, and
classical
marketing,
Muji's success
is attributed
to word of mouth,

Muji's shopping
no-brandexperience
strategy and
alsothe
means
a simple
anti- its
brand movement.
Muji's no-brand
strategywho
products
are attractive
to customers
also
means
its products
are attractive
to
prefer
unbranded
products
for aesthetic
customers who prefer
unbranded products for
reasons.
aesthetic reasons, and because it provides an

it provides an alternative to traditional

alternative to traditional branded products.
branded products

HISTORY
Mujirushi (no-brand) Ryhin
(quality goods) began as a
product brand of the
supermarket chainThe Seiyu,
Ltd. in December 1980.
The Mujirushi Ryhin product
range was developed to offer
cheap good quality products
and were marketed using the

Muji started with 40 products during the 1980s, their products

range from stationery, and clothing for men and women, to food
items and major kitchen appliances and has even included an
automobile.
Its primary business includes Caf Muji, Meal Muji, Muji
Campsite, florist and home furnishing; the company has also
engaged in architectural project such as the Muji houses.
By the end of the 2000s, Muji sells more than 7,000 products.

Design
oMuji is known for its distinctive
design, which is continued
throughout its more than 7,000
products. Commentators have
described Muji's design style as
havingmundanity,being "nofrills", being "minimalist.and as
"Bauhaus-style".
oMuji product design,
andbrandidentity, is based
around the selection of
materials, a

MUJI
product
s

CLOTHIN
G

FOOTWE
ARS

COSMETI
CS

GROCERY

FURNITURE

STATIONA
RY

UTENSILS

COUNTRIES OF
OPERATION

In addition to its large and small retail outlets inJapan, Ryohin Keikaku
has three factory outlets atOsaka,GotenbaandFukuoka.[10]
In Japan, Ryohin Keikaku has directly operated 284 stores and supplies
117 outlets, as of January 2016.[11]
There are 303 International retail outlets as of January 2016 which
includeUK(12),France(12),Italy(9),Germany
(8),Ireland(1),Sweden(7),Norway(4),Spain(6),

Turkey(2),Poland(1),Portugal(1),United States
(10),Canada(2),Hong Kong(14),Singapore(10),
Malaysia(5),South Korea(14),Mainland China
(128),Taiwan(41),Thailand(12),Australia(2),
Indonesia(2),Philippines(7),Kuwait(1),UAE(3),I
ndia(1)

Some of the
designers
Naoto
Fukasawa
Jasper
Morrison
James Irvine
Sam Hecht
Konstantin
Gri

Design
Awards
In 2005 Muji was awarded five gold
product design awards by the
International Forum DesigninGermany.
[7]

In 2006 Muji held its first international

design competition, Muji Award 01.[7]In
2007 Chen Jiaojiao published a book on
Muji design and brand entitled

PRESENTED
BY:TANYA PIPRI
SONI GOYAL
URJA VERMA