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COMPANY PROFILE
Begin in 1960.
Originally name as Blue Ribbon Sports.
Industry : Textile - Apparel Footwear & Accessories.
Trademark : Just Do It & Swoosh.
In 2015 Nike have distribute total 931 retail store in
world wide.
COMPANY PROFILE
Main Segment Market : Sport footwear & Apparel.
Nike brand value : 15.9 Billion.
Subsidiary : Converse, Hurley, Umbro, Cole Haan.
Total spend in sponsorship for 2015 : 1 Billion
PROBLEM
Meeting Objective
Solution for Sale Drop.
Identify the thing go wrong and brainstorm to
overcome problem.
Discussion with Marketing, Advertising,
Purchasing, Accounting, Production , R&D and
Human Resource Department.
Fiscal 2014
Footwear
Equipment
Apparel
Global Brand Divisions
Fiscal 2015
35000
30000
25000
20000
15000
10000
5000
Fiscal 2013
Fiscal 2014
Revenue
Gross Profit
Net Income
Fiscal 2015
Professional Expertise
More than 150 consultants and
trainers.
Proven track record,
Good training abilities,
Services ranging from 5 to 15 years
Systematic
Deploy 6E Cycle to Business Success.
Award
Testimonial
Problem
1. Supplier have keep delay our stock.
2. Complain from receive department:
-material have been broken/spoil
3. Price have been increase (Material for
shoes .)
-Cotton.
Global
Rubber
price (US
cents per
Pound)
$2.51/po
und
Solution
Solution (Summarize)
Recruit new supplier.
Go for lower grade material.
Straight deal with manufacturer. (only for rubber)
Go for same supplier but request for more budget.
PRODUCTION
MANAGER
NIKE FLYKNIT
Nike Jersey
Basketball Sneaker
LeBron James
PRIMARY STRATEGIC
MATCH POSITION
Against Adidas
Success Factors
Against Reebok
Weight
Rating**
Score
Rating**
Score
Market Share
.07
.35
.28
.10
.50
.30
.06
.24
.18
Price Competitiveness
.10
.30
.20
Advertising Effectiveness
.14
.70
.42
X*
Production Capacity
.04
.20
.16
.10
.40
.30
R & D position
.18
.72
.54
.03
.15
.12
Customer Service
X*
Experience Curve
.05
.25
.20
Corporate Culture
.05
.25
.15
Profitability Ratios
.08
.40
.32
TOTAL
1.00
4.46
3.17
High
Average
Low
Industry
Attractiveness
High
Leverage
Constraint
Average
Maintenance
Low
Vulnerability
THE STRATEGIC
PLAN
Mission Statement
Our mission at Nike is to be a company
that surpasses all others in the athletic
industry.
Maintain our position by providing
quality footwear, apparel and
equipment to institutions and
individual consumers of all ages and
lifestyles.
Keep this in mind with the execution of
Values Statement
Nike will focus its commitment to all
stakeholders by continuing to make strides
towards being a company that sets the
precedents in social responsibility.
Ensure that all employees and members of
its surrounding communities are treated in
a manner that is inline with our mission.
R & D Challenges
High cost
Long timescales
Uncertain outcomes
Changing customer needs during the long R&D process
Solutions
Use university researchers / private sectors researchers
Stress basic and applied research
Emphasize products / process improvements
Spend average cost on R & D
R & D Strategies
First firm to market new technological products
Be an innovative imitator of successful
products
Low-cost producer of similar but less expensive
products
REFERENCE
http://www.forbes.com/pictures/mlm45eflmk/1-nike-2/
http://money.cnn.com/2015/06/05/news/companies/nike-en
dorsement-dollars
/
http://www.businessinsider.my/history-of-nike-facts-aboutits-50th-anniversary-2014-11/?
r=US&IR=T#0QO5A4y373b3DfRL.97
http://about.nike.com/
https://youtu.be/bh8r6S2FNP0
http://
www.adweek.com/adfreak/nike-makes-one-fastest-ads-eversell-zoom-air-sneaker-165688
http://
www.stats.govt.nz/browse_for_stats/economic_indicators
/prices_indexes/historical-wool-export-prices-volumes2011.aspx
Price for wool
http://mytabletennis.net/forum/forum_posts.asp?TID=40
154&title=rubber-prices-going-up
rubber price
http://www.dutycalculator.com/country-guides/Import-du
ty-taxes-when-importing-into-Malaysia/
import duty fees.
http://www.kmkrubber.com.my/ Kmk company