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CB311
WEEK 5
1. CRITICAL WRITING vs
DESCRIPTIVE WRITING
2. CASE STUDY ANALYSIS
Descriptive writing
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i. Case familiarisation
First read the case study quickly to gain an overview of the situation
presented. Do not be tempted to start solving problems yet, just
familiarise yourself with the case in general.
Now read the instructions carefully and ensure you understand what you
are required to do.
For example:
Do you have to look at the whole case, just part of it?
Are you expected to assume a particular role such as an advisor,
consultant or trainee manager?
Do you understand all of the questions?
How are your answers to be presented?
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v. Generate Solutions
This is the creative aspect of the process:
Once the root cause(s) of the problem(s) have been identified alternative
solutions will need to be created and developed.
The key is to determine what sort of action needs to be taken:
Corrective action: this should lead to the eventual elimination of the problem.
Holding action: this does not provide a permanent answer but is a temporary
fix pending further action later.
Minimising, adaptive: if the problem really cannot be resolved then action
should be taken to minimise its effects.
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Recommended Reading:
Cottrell Ch. 9
http://www.palgrave.com/skills4study/studyskills/reading/index.asp
Cameron Ch.12
University of Kent Resources:
Unit for the Enhancement of Learning and Teaching (UELT)
http://www.kent.ac.uk/uelt/learning/online/index.html
Useful links also available at:
http://www.kent.ac.uk/uelt/learning/resources/links.html
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