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SOME COMPANY USES THE GREEN MARKETING
CONCEPT

PRESENTETION BY
HARDIK SHAH
ROLL.NO.48
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j HAT IS GLOBAL ARMING ?

j The UN global warming report facts and
prediction
j 90% human activity is heating up the plant

j Green house gases in our atmosphere (

consumption of fossil fuels)
(carbon dioxide, suns radiation, antarctica ice
shield, large amount of methane. )

 

j Global service economy :- :- Scenarios B1 mid-
mid-
century , global population
j Population growth :- :- Scenarios B2
j Rapid Economic growth :- :- Scenarios A1 have
three sub-
sub-divisions.
j A1F1:-- business as usual
A1F1:
j A1B :-
:- current trends, is also alarming
j A1T :-
:- industrial revolution green energy

 

j Like a radiator in space :-
:- solar energy passing
in the atmosphere
j The switch from carbon dioxide to oxygen:-
oxygen:-
nitrogen, oxygen, argon make up 98% earths
atmosphere.
Exotic components like water vapour, co2,
ozone, methane, nitrous oxide, and
chlorofluorocarbons.
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j hat is the green marketing ?

j the three Rs of environmentaliush:-
environmentaliush:-
reduce, reuse, and recycle
(1) Are less toxic
(2) Are more durable
(3) Contain reusable materials
(4) Are made of recyclable
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j Three keys to successful Green marketing :-

:-
(1) Being genuine
(2) Educating your customers
(3) Giving your customers an opportunity to
participate.
Evolution of green marketing:-
marketing:-
Ecological , environmental & sustainable
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j hy Green Marketing
j Green Marketing Important

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j Product
j Price
j Place
j Promotion
 






j opportunities
j Social responsibility
j Gouvernmental pressure
j Competitive pressure
j Cost/profit lssues










 

 


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Customers Customers with their Human being with their

Lifestyle lives

products From the cradle to the From the cradle to the

grave cradle
On size fits all products Flexible service
Marketing concept Sales orientation Education values
Final values
company Reactive Proactive
Independent Interdependent
Competitive Cooperative
Short--term orientation
Short Long--term orientation
Long
Profit maximizing Double final target
 








j 1. How to teach consumers to responsibly use,

spend and dispose our products?
j 2. How to make the company green?
j 3. ho can collaborate and do business with us?
j 4. How to develop a new generation of
products?
j 5. How can we contribute to regeneration of
environment?
 BENEFITS OF GREEN MARKETING
j It ensures sustained long-
long-term growth along with profitability
j It saves money in the long run, thought initially the cost is
more.
j It helps companies market their products and services keeping
the environment aspects in mind.
j It helps in accessing the new markets and enjoying competitive
advantage.
j Most of the employees also feel proud and responsible to be
working for an environmentally responsible company.
  




 Green products require renewable and
recyclable material, which is costly
 Requires a technology, which requires huge investment
in R & D
 ater treatment technology, which is too costly
. Majority of the people are not aware of green products
and their uses
Majority of the consumers are not willing to pay a
Majority

premium for green Products
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 Opportunities or competitive advantage

2. Corporate social responsibilities (CSR)
3. Government pressure
4. Competitive pressure
5. Cost or profit issues
 Some Problems ith Going Green

j Clearly state environmental benefits;

j Explain environmental characteristics;
j Explain how benefits are achieved;
j Ensure comparative differences are justified;
j Ensure negative factors are taken into
consideration; and
j Only use meaningful terms and pictures.
 Green marketing cases

j Philips Light's CFL

j Car sharing services
j Electronics sector
j CNG in Delhi
j ITC
j Maruthi: Greening of Supply Chain
j HCL's Environment Management Policy under HCL
eco Safe
 Some more Examples
j McDonald's restaurant's napkins, bags are made of recycled
paper.

j Coca-Cola pumped syrup directly from tank instead of plastic

Coca-
which saved 68 million pound/year.

j Badarpur Thermal Power station of NTPC in Delhi is devising

ways to utilize coal-
coal-ash that has been a major source of air and
water pollution.

j Barauni refinery of IOC is taken steps for restricting air and

water pollutants.
 

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