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1/03/11/2016
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Artwork Management
Maturity Cycle
Artwork System Sales Person: We are in the business of Artwork Management Software,
etc. etc.
CPG Company Executive: What?!
Thats the first reaction from many Pharma and CPG companies (almost all of the Small and
Medium businesses and many large ones too) when you talk about Artwork Management.
The need for a solution like this is hardly visible outside of the key stakeholders like
packaging, regulatory, QA and marketing. IT department folks have never heard of it. So the
team that manages Labeling and Artwork are left to fend for themselves, putting files on
desktops, sending files for approval through email (believe it or not, sometimes through
print outs) and cutting CDs to send artworks to the printer.
For the numerous small businesses this kind of operation is absolutely fine, since they have
only a few products and low volumes and IT automation is the last thing on their mind. But
for medium and large businesses, with growing number of SKUs, changing regulations and
global expansion, its a no-brainer that the benefits of automation will get them faster to the
market and help them be compliant. Automation gives the much needed consistency and
structure that is required as a company grows.
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The current state of Artwork Management in a company can be grouped into one of the following
four stages
a)
b)
c)
d)
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