Presentation On

H & M Brand and Maket

Analysis

Presented By
Prantor Sarker [12-02-06-124]
Monowar Hossain Dipu [12-02-06-120]
Julfikar Abdullah [12-02-06-128]

COMPANY HISTORY

Founder of H&M
Born : 21th January 1917 [Borlnge,
Sweden]
Died : 28th October 2002(aged85)
[Stockholm, Sweden]
Children : Stefan Persson, Lottie Tham

Erling
Persson
(1917 - 2002)

COMPANY HISTORY

H & M Over The Years

Company name changed to Hennes & Maruitz (H&M) in 1968

H&M was listed on Stockholm Stock Exchange in 1974

From 1976-2016 opend more than 4000 stores in 62 market world wide

H & M Hennes & Mauritz comprises of six

independent brands

Products For Males

T-shirts & Vests

Underwear & Socks

Shirts

David Beckham

Sweaters & Cardigans

Bodywear

Hoodies & Sweatshirts

Accessories

Jackets & Suits

Casual Classics

Pants

Shoes

Jeans

Seasons Trousers

Jackets & Coats

Shoes

Sportswear

Swimwear

Products For Females

Tops

Sleepwear

Shirts & Blouses

Socks & Tights

Cardigans & Sweaters

Accessories

Pants

Shoes

Jeans

Cosmetics

Shorts

H&M+ Size 14-24

Skirts

Maternity Wear

Jackets & Coats

L.O.G.G. Favorites

Blazers & Waistcoats

MAMA Favorites

Sportswear

Modern Metallics

Swimwear

Playful Classics

Lingerie

Stylists Picks

Products For Kids

Newborn Size 0-6m

Baby Basics

Baby Girl Size 4-24m

School Favorites

Baby Boy Size 4-24m

Outdoor Favorites

Girl Size 1 1/2-8y

Stylists Picks

Boys Size 1 1/2-8y

Functional Outerwear

Girls Size 8y-14+

Sportswear

Boys Size 8y-14+

H&M World Map

On 20th July 2016, H&M opened its 4000th store

in Noida, India

H&M Current Distrbution Chain

>700 Outsources
Suppliers Asia & Europe
Quality Control: Training &
Audit
CSR Activities

Finished clothing
shipped to central
storage in Germany
Mostly via Sea

Internal
Designers and
collaborations

Self Owned or
Franchise Stores

Goods shipped
to Regional
centres for
distribution

SWOT Analysis of H&M

A Brief Overview
Number of Stores : 4000 (20th July 2016)
Stores Located in 64 Countries (20th July 2016)
Number of employees : 148,000 (December 2015)
Revenue $21.73 billion (2016)

Major Cosumer of
Products
Fashionable & trendy customers.
Women 15-40 years of age, Men, Babies/Toddlers, Kids,Teens, College to
graduate students.
Most popular segment: females 20-27 years old.

Social Responsibility
Code of Conduct & Sustainability Policy of H&M

Compliance with local labor law.

Ban on child labor.
Ban on discrimination.
Ban on forced labor.
Health & safety in the workplace.
Right to organize & bargain collectively.
Compliance with local environmental

legislation.
Water samples from factories with water

treatment
Cooperating tightly with UNICEF.

Current Promotional
Activity
Advertisement in Billboadrs & Newspapers.
Product endorsement by famous celebrities.
Product catalouge in fashion magazines.
Online shopping discount.
Reward program.

Conclusion
H&M is one of the top leading apparel retailing
company in the world. In 2016 H&M was ranked 2nd by
Brand Finance in Most Valuable Nordic Brands
category. In 2016 H&M was ranked 1st By Interbrand in
Best Retail Brands Europe category.