Analysis of front cover contents page and

double page spread.

Target audience profile:

Age: 15-25
Gender: Male
Social Class: Likely to be
working class
Occupation: Low paid job
(C2,D,E)
Education: A Student
The individual likely to be
interested in this magazine will
stereotypically be young as the
sub-genre of rap is associated
with the younger generation.
Therefore, younger people do
not have highly paid jobs and
The
long shot of
aremain
likelyimage
to be is
in aeducation.
Dizzee Rascal. The audience can
identify that the genre of this
magazine is music. The long
shot is used so the audience can
see his facial expressions and
body language. He is smiling
which denotes that rap
music/his lifestyle makes him
happy. His costume connotes
the sub-genre of the magazine
which is rap as people
associated with rap wear this
type of clothing. The main image
follows the rule of thirds as the
audience would look at his face
straight away as it is placed in a
hot spot. He is in the centre of
the shot so he is the main focus
of this magazine. Dizzee Rascal
is using direct address so that he

A Clear and bold masthead has

been used so the audience can
quickly identify the magazine
and what is will consist of.

Analysis of front cover

The top and bottom strip contains information based around the genre of
music. This will further interest the target audience as they will want to know
more about different artists and updates in the music industry.
This magazine has represented rap
music to be cool however has negative
connotations. Rap music is associated
with people from a lower social class
and who have low paid jobs. This gives
the genre a bad representation

The anchoring text is a quote from

Dizzee Rascal for his target audience
to see. People interested in him and
his music will want to know more
about him and up to date stories
based around him. The main
coverline is his name so the audience

The tagline follows the colour

scheme keeping the front cover
formal looing and consistent. The
tagline gives an insight as to what
information is going to be in the
magazine.
The multiple cover lines denote the
genre of music and the sub genre
of rap music. They reveal content
that will be inside of the magazine
to attract the niche market.
The barcode
The front covers
has been
mode of address is
placed at
achieved through
the bottom
the colour scheme.
of the
The colour scheme
magazine to
is red, white and
follow the
black which has no
codes and
male or female
conventions
connotations which
of magazine
keeps the target
front covers.
audience wider.

Mise en scene
The contents page
contains multiple
images relating to the
genre and music
magazines. The main
image (mid-shot) near
the middle of the page
relates to the article
underneath. By doing
this, the audience can
identify the photo with
the story. Also, there is
a border around the
image so it separates
itself from the text. The
contents page follows
the rule of thirds and
columns. Text and
images have been
placed in easy to read
places. The formality of
the contents page
makes the magazine
look better. The colours
used on the contents
page
have
male or
The
font
is no
consistent
female
connotations
throughout the
implyingpage
that both
contents
which
genders
may
again is used sobe
that
interested in this
it doesnt look
magazine.

childlike and informal.

The layout of this
contents page is easy
to read which denotes
that the target
audience isn't young
as the layout would be

The mode of address is likewise to

the front cover which is appealing to
the same target audience. This
consistency keeps the sub-genre the
same and interests the audience to
reads the magazine. The terminology
is baes on rap music and artists
related to this genre.

Subheadings
have been
used to keep
the layout
consistent
and the
information
easy to read.
The heading is
bold and is at the
top of the page
which follows the
codes and
conventions of a
contents
page.
The content
is
based around the
sub-genre to
interest the
audience.
Page numbers
have been placed
near the
subheadings so
the reader can
identify what page
the text relates to.
This is also a
quicker way to
look through the
magazine.
The editorials letter is an advertisement for a
magazine which will interest the audience as they
clearly like reading magazines.

There is a date and issue

number so the audience
knows if the magazine is
up to date.

The grab quotes are

written in bold text to
highlight their
importance.

Target audience profile:

Age: 15-25
Gender: Male
Social Class: Likely to be
working class
Occupation: Low paid job
(C2,D,E)
Education: A Student
The individual likely to be
interested in this magazine will
stereotypically be young as the
sub-genre of rap is associated
with the younger generation.
Therefore, younger people do
The
front
cover
hasjobs
been
not
have
highly
paid
and
presented
in ainformal
and
are
likely to be
education.
consistent way so it is easy to
read. It follows the codes and
conventions of music
magazines which makes it more
likeable as people will be used
to the appearance. The
representation has stayed the
same however there is no
negative connotations on the
contents page. The genre is
music and the sub-genre is still
rap music. The contents page
contains more detail on context
whereas the front cover only
has short quotes and artists
names. This is usually what the
contents page is for. A big
difference is that Dizzee Rascal
isn't the main feature on the
contents page. The magazine

Space has been used

effectively in this double
page spread. The text is
easy to read and follow and
it not covered up by any
images. The large photo of
Dizzie is useful as people can
identify him with the
information.
The main
image of Dizzie

The secondary images have

negative connotations for
the rap genre. It suggests
that music is associated
with alcoholism which is not
a good portrayal of music as
a whole.

Rascal is used as he is the

main focus of the article.
His clothes are red which
follows the colour scheme
and his jeans look baggy
which is associated with rap
music. The image is
separated from the text so
that both are easy to see
Thethe
design
and
text follows
is easy codes
to read.
and conventions of other
double page spreads. It if
effective and formal which
is suitable for this genre.

The drop cap introduces the text

and follows the codes of a double
page spread.
The mode of
address is the
The colours follow the
same as the front
colour scheme uses on
cover and
the front cover and
contents page.
contents page. This
The language is
keeps the layout formal
factual and does
and consistent.

The title is large and has the

same font throughout. This is
how titles are presented and
they are the biggest font on
the page. It is also above the
information which follows the
codes of a double page
spread.
The by-line is
below the
heading
which follows
codes of a
double page
spread. It
contains a
short bit of
information
about Dizzee
Rascal for
anyone who
doesn't know
who he is. It
has slightly
bigger font
than the
The layoutinformation
contains a grid which
keeps the text
easy to read and
text.
follow. This is also how magazine
articles are formed. The column
widths stay consistent and so does
the positioning. The font type and
sixe stays the same which follows
codes and conventions. This text is
small as it follows the title and has

One of the elements which connect the three different parts of the magazine is the
colour scheme. The main colours used are red black and white. White and black
keeps the magazine formal looking and the red connotes power. This further
suggests that rap music is associated with authority.
Another element linking the front cover, contents page and double page spread is
the persistent use of Mise en scene. For example, the background has kept the
same and is an image of graffiti. This represents the rap genre to be associated
with vandalism. This is a clear negative representation on this style of music and
the people who are interested in it.
In addition, the mode of address has stayed the same for example the use of
slang. Slang is stereotypically used by the younger generation . Further to this,
negative connotations are revealed as slang denotes a lack of education. So,
people who read these magazines are uneducated.
All three sections support the same sub-genre. This is through the use of pull
quotes and buzz words which are associated with rap music and this lifestyle.
Likewise, the target audience stays the same. Young people are most likely to
enjoy rap music which is a stereotype.
Finally, the same representation is used. Rap is cool and associated with power
this is through the use of the colour reed. Also, a negative representation is the
use of the image of alcohol. This denotes that alcoholism is linked with rap music.