Activity 1.

Problem-solving situation

By:

Elquin Caceres

Juan Pablo Espinel

Ma. Anglica Romero

Fast Gym Case

Reason of the state of the market in Sao
Paulo of the Fast Gym
The company didnt consider the local market of Sao
Paulo, Brazil. The market in Sao Paulo is significantly
different to United States, the preferences of health
and leisure are very different, and also, the use of the
pool is minimal since this is a coastal city. Implement
the same trend of United States in a strange market is
counterproductive for the sales and for the image of
the company

Actions
Make a study of the preferences of consumers in Sao
Paulo
Make a study of the levels of income
Make another study of the local market that explain
the behavior of the local consumers and that allow
know the possible levels of sales.

Resources

Elkin
Caceres

Fast Fitness
The problema is: the company not known
sufficiently well marking which you want to
enter.
The company should think about having a
strategic
partner,
find
a
business
cooperation with a company already
established in countries that want to enter,
a company that knows the market and
meet its target of markup. A company
recognized gives the back enough for a
new company can be in international
markets.

Requires a good businessman who can

see what is appropriate and what local
company can support your business to
be successful and have the expected
results.
Of this way them resources for
establishing is in another country
would be minor because would assume
only a percentage and his partner
another percentage.
Ma.
Anglica
Romero

Fast Fitness Problem-solving

PROBLEM SOLUTION

FAST FITNESS COMPANY PROBLEM

BAD COSTUMER SERVICES.

IS NOT AND EXPERIENCE.

A LOT OF TECHNOLOGY BUT NOT WELL DISTRIBUTE.

A HUGE OPENING, WITH 6 STORES AT THE SAME TIME.

STARTING WITH OUT HAVING UNDERSTAND THE TYPE

OF COSTUMER.

NOT DATA BASE SYSTEM

ONE OF THE MUST IMPORTANT THINGS WHEN WE GENERATE AND OPENING

FOR ONE OF THE STORES IS TO HAVE RECOGNIZE THE TYPE OF COSTUMERS
THAT ARE AROUND THE STORES. HAVE CLEAR THE TYPE OF PUBLIC, CULTURE
AND PURCHASING POWER THAT THIS PEOPLE CAN HAVE.

TO SOLVE THE PROBLEM THAT I SEE FAST FITNESS IS HAVING IS TO TRAIN

STAFF THAT GENERATE A GOOD COSTUMER SERVICES, AND HAVING A
EXCELLENT EMPATHY PROCESS WITH ALL COSTUMERS SINCE THE DAY OF
SINGING THE MEMBERSHIP.

FOR THE FOUR STORES THAT HAVE JAPANESE, SPANISH, CHINESE AND ITALIAN
I WILL BRING STAFF THAT KNOW THIS LANGUAGE AND HAVING DIFFERENT
ROOMS ONLY FOR EACH LANGUAGE AND ONE FOR MIX LANGUAGE.

TO HAVE ATTRACT COSTUMERS WE NEED TO IMPLEMENT A WEB PLATFORM

SERVICES SO COSTUMER CAN GENERATE THE MEMBERSHIP, AND HAVE A
ACCOUNT THAT CAN PROVIDE SCHEDULE

GENERATE A PLAN OF CLEANING THE STORES FOR HAVING A HUGE IMPACT.

PROVIDE WITH WATER, ALL THE STORE

GENERATE COSTUMER A EXPERIENCE WITH THE SERVICES AND WITH AND

EXTRA MILLE WITH SPECIAL MEDICAL ASSISTANCE AND NUTRITIONIST.

RESOURCES

TRAIN STAFF WITH KNOWLEDGE IN IN DIFFERENT

LANGUAGES.

A GOOD SMART SYSTEM FOR A DATA BASE FOR

COSTUMER CAN GENERATE THE SIGNATURE IN THE
MEMBERSHIP.

A WWW.FASTFITNESS .COM

WATER DISPENSERS

TVS

NUTRITIONIST

Juan Pablo Espinel

The best alternative is:

Make a study of the preferences of consumers in

Sao Paulo.
Make a study of the levels of income.
Make another study of the local market that
explain the behavior of the local consumers and
that allow know the possible levels of sales.

Topic we need to learn: