MARKETING RESEARCH

ON SUZUKI

GROUP MEMBERS
SYED AQEEL TASSADAQ
M.AHSAN AKRAM
INAM SHEIKH

1460
1458
1437

CONTENTS
1.
2.
3.
4.
5.
6.

Introduction
Literature Review
Theoretical Framework
Research Design
Data Analysis and Interpretation
Conclusion and Recommendation

INTRODUCTION
Pak Suzuki Motor Company is a Pakistani
subsidiary of Japanese automakerSuzuki. It is the
Pakistani assembler and distributor of cars
manufactured by Suzuki and its subsidiaries and
foreign divisions

CONTINUED
Currently Pak Suzuki is the largest car assembler
in Pakistan. Most vehicles produced and sold by
Pak Suzuki including the Mehran, Bolan, Ravi,
Cultus and Swift are globally obsolete models
sourced from Suzuki Japan that do not confirm to
modern automotive safety or emission standards

RESEARCH METHODOLOGY
Why to undertake Research?

Research problem
Retention of the sale persons in organizations
Research Objectives
Why the sale persons are resigning from their jobs?
Either the sale persons are satisfied with their jobs
or not?
What are the Reasons of high turnover?
How organizations can take out themselves from the
problem of retention, they are facing regarding sale
persons?

Limitations:
Some limitations are as follows:
Every organization has its own policies, rules and
regulations.
Working environment is different in every other
organization.
Many organizations does not allow to interview
there sale persons.

METHOD OF DATA COLLECTION

The main instrument of our date collection is
questionnaire.
Primary source:
Survey was conducted with help of a
Questionnaire.
Secondary Source:
Internet
It was observed that an exploratory as well as
descriptive research.

LITERATURE REVIEW
Literature Review
The process of reading, analysing, evaluating,
and summarizing scholarly materials about a
specific topic. The results of a literature review
may be compiled in areportor they may serve as
part of a research article, thesis, or grant
proposal.

LITERATURE REVIEW
Incentives
Incentives are things offered to you to help in the
decision making process
Working Environment
A positive work environment makes employees
feel good about coming to work, and this provides
the motivation.
Retention
Every organization has its own ability to retain its
employees. Retention and turnover both have
great impact on the organizations performance.

THEORETICAL FRAMEWORK
A conceptual foundation to proceed with research
Network of relationship among several variables
associated with the problem.
From the theoretical framework, then, testable
hypothesis can be developed to examine whether
the theory formulated is valid or not.

CONTINUED
Dependent Variable
Retention of employees
Independent Variables
Hypothesis

RESEARCH DESIGN
Nature of research
The nature of our research is basic. That is
depended on the nature of research.
Population
Population means the entire group of people of
interest that the researcher wishes to investigate
Sampling Techniques
Collecting the data from an entire population is
practically impossible, thats why a sample from
an entire population is chosen to collect the
results.

RESEARCH DESIGN
Instrument of data collection
The main instrument of our date collection is questionnaire.
Q1. What is your age?
20 25
25 30
30 35
35 45
Above 45
Q2. What is the highest level of education you have completed?
Grammar school
High school or equivalent
Bachelors degree
Masters degree
Other

RESEARCH DESIGN
Q3. What is your current marital status?
Single
Married
Divorced
Separated
Other

Q4. Where do you currently reside?

Model Town
Johar Town
Defence
Gulberg
Other

Q5. What is your work experience?

5 years
10 years
15 years
20 years or above

DATA ANALYSIS AND INTERPRETATION

The data analysis has been done with the help of
SPSS software
Interpretation of demographic variables:
The interpretations of demographic variables are
explained below.

DATA ANALYSIS AND

INTERPRETATION

Age
Education
Marital status
Current residence
Work experience
Permanent employment

DATA ANALYSIS AND

INTERPRETATION
Incentive working environment
Incentive and working environment have a
significant relationship with each other.
Incentive employee retention
They are in direct relation with each other. Means
that, an increase or decrease in incentives given
can increase or decrease employee retention.

DATA ANALYSIS AND

INTERPRETATION
Working environment employee retention
They have a direct relationship with each other. By
having a good working environment an
organization can retain its employees for a longer
time period

CONCLUSION & RECOMMENDATION

our research are general, that can be applied in
any organization facing the problems regarding
retention. Through our conducted research we are
able to find some factors that that affects the
turnover rate of an organization. Factors we find,
that affects the turnover rate or the retention are
as follows:
Incentives
Working environment

CONTINUED
The conclusion of our proved hypothesis is that;
more the incentives given to the sale persons, the
intention to leave the organization will be very
low and the organization will be able to retain its
employees.
an organization can be able to reduce its turnover
rate or can be able to retain its employees/sale
persons for a longer time period