The REP

Digital Marketing Proposal

Sarah Carini, Alyssa Edwards,

Goals
Primary:
Increase/drive ticket sales for The
REPs production of The Flick

Secondary:
Increase brand loyalty to The REP
Increase social followings

 Age Range: 25 35
Profession: Non-Profit
Manager
Information Sources:
Online News Channels,
Social Media
Goals: Find artistically
challenging productions
Pain Points: Parking
Role: Consumer and
Purchaser

Eliza
The REP challenges
me artistically and
introduces me to
avant garde
performances.

 Age Range: 45 - 64
Profession: Non-Profit
Development and Grant Writers
Information Sources: Facebook,
Pittsburgh City Paper
Goals: Find intellectually
challenging productions
Pain Points: Parking
Role: Consumer and Purchaser
Key Messages: Modern,
premier, unique

Alexande
r and
Angelica
The REP produces

quality, modern shows

that introduce
intellectually
stimulating themes.

 Age Range: 18 - 25
Profession: Students at Point Park
Information Sources: Social
Media
Goals: Find affordable, interesting
performances
Pain Points: Lack of cultured
Oakland nightlife
Role: Consumer and Purchaser
Key Messages: Avant-Garde,
Affordable, Cutting-Edge, Premier

Myriah &
Peggy
The REP produces
quality, affordable
entertainment.

March Editorial
Calendar

Sunday

Monday

Tuesday

Friday
4

Saturday
5
12

18
14
15
16
17
9AMFacebookTicket Link 11AM
6PMFacebookTicket
11AMInstagram: 6PMFacebook
Instagram:
Cast
Link
Cast Profile
TheFlick
9AMTwitterTicket Link
Photo
descriptionlink
6PMTwitterTicket Link
6PMTwitterThe
FlickDescription
link

19

25
24
11AMInstagram: 6PMFacebook
Rehearsal Photo
TheFlick
descriptionlink
6PMTwitterThe
FlickDescription
link

26

9AMFacebookPost
Announcement
9AMTwitter
Announcement
12PMSnapchat cast video

20

21
9AMFacebookLinkto
PittsburghMagazine
9AMTwitterLinkto
PittsburghMagazine

27

Thursday

11
10
11AMInstagram: 3PMEmail Blast
Cast Profile
6PMFacebook
PreviousREP
ShowReview
6PMTwitterREP
review

13

Wednesday

28
9AMFacebookRehearsal
Pictures
9AMTwitterRehearsal
Picture

11AM
Instagram:
TeaserVideo

3PMBlogPost
4PMYouTubeTeaser
6PMFacebookLinkto
Blog
6PMTwitterLinkto
Blog

22
11AM
Instagram:
Rehearsal Video

29
11AM
Instagram:
Promoted
Rehearsal Video

23
3PMBlogPost
4PMYouTubeRehearsal
6PMFacebookLinkto
Rehearsal Video
6PMTwitterLinkto
Rehearsal Video
30
6PMFacebookLinkCast
MemberProfile
6PMTwitterRehearsal
Photos

31
11AMInstagram:
Rehearsal Photo
12PMSnapchat:
student takeover
rehearsal

April Editorial Calendar

Sunday

Monday

Tuesday

9AMFacebook
Promoted
Rehearsal Photos
9AMTwitter
Rehearsal Photos

10

11

Wednesday

Thursday

3PMEmail Blast
4PMYouTube
11AMInstagram: Rehearsal Video
Rehearsal Video
6PMFacebook
Rehearsal Video
6PMTwitter
Promoted
Rehearsal Video
3PMBlogPost

12

Saturday
2

11AMInstagram:
Rehearsal Video
12PMPinterest
Updated

9AMTwitterOpeningDay
Post
11AMPromoted
FacebookJoinUsLive
Later
12-7PMSnapchat behind
thescenesat openingday
7PM 7:55PMFacebook
LiveBehindtheScenesof
OpeningDay

14

15

16

13

Patrol Twitterfor
Retweeting
Opportunities

Friday

Retweet PGH
Magazine

17

18

19

20

21

22

23

24

25

26

27

28

29

30

Meet the cast of The Flick. Sarah

Silk plays Rose, an underpaid usher
working at a small, non-digital
movie theater in Worcester, MA.
Grab your tickets for this Pulitzer
Prize winning drama here:
http://bit.ly/1UWQPx6

No backstage pass necessary!

Join The REP live backstage
later today before the
Pittsburgh premier of The Flick!

The Flick is a compelling

piece with terrific writing
that really pulls you inThe
REP Director, Robert Miller.
This Pulitzer Prize winning
makes its Pittsburgh Premier
on Friday, April 8. Get your
tickets now!

The Pittsburgh Post Gazette

describes The Flick as a show
that dishes out a slice of life.
Dont miss it!

Walkouts are part of the

charm. Book your tickets
to #TheFlick to see the
acclaimed experimental
theater production

The Flick makes its PGH premier April 8th.

See the play @PGHCityPaper says
addresses "identity self-knowledge &
philosophical possibilities"
We think The Flick cast
is perfectly cast too
@PGHCityPaper! Get to
know our cast of The
Flick here: bitlyblog

#TheFlick showcases
awkward teenage love,
angst & despair with the
artistry of underpaid
theater workers. Book now:
http://bit.ly/1UWQPx6
Preview The REP's
performance of Pulitzer
Prize winner, The Flick

Email Marketing
Subject Line: The REP Captivates
with Pittsburgh Premier of The
Flick
Purchase Ticket Button
Embedded YouTube Teaser Video
Social Channels Linked
Research
Email Market produces 3800%
ROI and $38 for every $1 spent.1
6x more likely to get a clickthrough from an email campaign
than you are from a tweet.2
Email is 40x more effective at
acquiring new customers than
1
https://www.campaignmonitor.com/blog/emailFacebook or Twitter.2
marketing/2016/01/70-email-marketing-stats-youneed-to-know/
2 https://www.campaignmonitor.com/blog/email-

Pittsburgh Playhouse
Blog

Develop Blog

Organizations that blog receive 97%

more links to their site1
81% of U.S. online consumers trust
information and advice from blogs.3
61% of U.S. online consumers have
made a purchase based on
recommendations from a blog.4
5th Most Trusted Source of Online
Information2
1. http://www.business2community.com/blogging/10-unbelievable-statistics-sell-boss-business-blogging0903221
2. http://www.searchenginepeople.com/blog/925-business-blogging.html
3. https://www.aabacosmallbusiness.com/advisor/top-blogging-statistics-45-reasons-blog-180101993.html

Paid Media
Geographically Targeted Banner Ads on The
Pittsburgh City Paper
Promoted Facebook, Twitter, and Instagram
Posts
Facebook Paid Ads
Geo targeting Pittsburgh

Snapchat geo filter at The Playhouse on

opening and closing nights
Google Adwords
Theater, Pittsburgh, Performing Arts, Pittsburgh
Playhouse, Entertainment, Point Park

Thank you!