Name Nimesh prabhudas Radia

Std- T.Y BMS (A)

Roll No - 21
Project On - Marketing Strategies Of Cadbury
Submitted by - Mrs Madhu Shukrey
College - Birla College of Art, Science & Commerce
Submitted To University Of Mumbai

Objective

To

Study effect Of Adversting on Sale

To Study competitive impact on demand
Of Cadbury
To study Demand For Cadbury Product

Types of chocolate:
a) Sweet chocolate.
b) Milk chocolate
Type of chocolates

% Share in chocolate
market

MOULDED

37%

COUNT

30%

ECLAIRS

20%

PANNED

10%

OTHER

3%

choclate segmentation
moulded

panned

eclairs

count

others

3%
30%

37%

20%

10%

HISTORY OF CADBURY

PRODUCTS OF CADBURY:1.

Chocolates Dariy milk,

Star, Perk, Celebration,
Temptation
2. Snacks Cadbury Bytes.
3. Milk Beverages Bounvita.
4. Candies Halls, Elacirs.
5. Gums - Bubaloo.

Marketing mix of Cadbury

Marketing Communication &

Distribution

Direct

marketing.
Interactive media.
Sales promotion.
Publicity/public relation.
Sponsorships.
Personal selling.
Advertisement.

Patterns of distribution channels

and types of distribution
Intermediaries:

Manufacture

Stockiest/warehouse

Retailer
User

SWOT ANALYSIS

Marketing Strategies
Attracting

Shoppers

Attention.
On Every Hand Everywhere.
Growing with Emerging
Markets.
A strong foundation.
Growing with the market.
Affordable indulgence.
Importing success.

WORMY CONTROVERSY
STEPS

TAKEN TO
SOLVE THE
CONTROVERSY:

NOT DENYING THE FACT

TAKING PRECAUTIONs

GAINING BACK TRUST

Research Analysis
Q.1.Which

form of a
chocolate do you like?
13
37

20

HARD
NUTTIES
CRUNCHY
CHEW

30

Q.2.Which brand chocolate

do you prefer?
5
30

65

CADBUR
Y
NESTLE
OTHER

Q 3.Which of these factors

affect your purchase?
CHART-4

19
40

5
23
6

ADVERTISEMENT
SUGGESTION FROM
FRIENDS & RELATIVS
ATTRACTIVE DISPLAY
DOCTORS ADVICE
BRAND AMBASSADER
INGREDIENTS

CONCLUSION:
Price

plays an important role in the purchase of a product like dairy

milk they have introduced dairy milk the most popular chocolate in
Rs.5 also which is within the reach of every customer.
Consumer

prefers quality goods at lower price like Cadbury people

just introduced bytes, which is a snack, which is sweet.
Consumer

prefers those goods whose advertisements are shown on

television.
Price

should be according to the competitors price .i.e. the price of

Cadbury should be less or same as the competitors price.
Growing

the market by appropriate pricing strategy that will create

a mass market and to have offerings in every category to widen the
market.
Cadbury

has a line of products suiting for every member of the

family irrespective of age.
It

has affordable and contemporary taste with various selections to

choose from.
They

come up with promotions that would enhance customer

loyalty and product awareness.