CENTER OF MANAGEMENT STUDIES

SUMMER TRAINNING PROJECT

B L AGRO OILS LTD BAREILLY (U.P)

MARKET SURVEY AND SAMPLE COLLECTION
UNDER GUIDENCE:-Er.BRIJESH KUMAR KUSHWAHA

PRESENTED BY :AJEET KUMAR YADAV

MBA 2ND YEAR
R.N. 2015063102

Company Profile
B L Agro Oils Ltd. is a company which deals with the refining,
packaging and marketing of branded Mustard and other Edible Oils.
This company was established in 1946 by Shri Kishan Lal
Khandelwal and Shri Bishan Lal Khandelwal.
Timeline of Company
1946
A Family Bussiness of Edible oil was Started By KHANDELWAL
Brothers
1976
Shri Ghanshyam Khandelwal joined the business. His Young Thinking
Provided a New Energy in Edible oil Bussiness

Contd.
1986
Business got increased and Bail Kohlu was established as brand in
Mustard Oil.
1999
The family business got a name , B.L. Agro Pvt. Ltd.
2005
Company changed its status to B.L. Agro Oils Ltd.
2006
Packaging unit of 100 TPD was established.
2007
First refinery unit of 50 TPD was established.

Contd
2010
Second refinery unit of 100 TPD was established.
2012
Modernization of Refinery and Packaging units, Increasing it Capacity
to Refinery 450 Tons and Packaging 500 Ton Per Day.
2015
Got DIPP Certificate for large scale industry and Registered under
Federation of Indian Export Organization.
2016
Installation of fully Automatic Packing plant and its capacity increase
to 1100 Ton per Day.

Contd

CUSTOMER ORIENTATION
TEAM WORK
QUALITY FIRST

COMMITMENT

Mission

To Have our Product in Every home in India and

Becomes a 5000cr Company by the year 2018.
To Achieve a Leadership position in the Indian
Market and becomes the preferred oil Name
Globally.

Contd

There are major brands of edible oils

Bail kolhu
Balance lite
Kamal jyoti
Nourish delit
Mohan dhara
Aviral dhara
Gareeb Rath

Objectives
Finding the availability of edible oils of BL agro
and other similar product.(mustard,refind and
vegitables oils.
Determine the size of highly demanded consumer
pack in Market.

To obtain feedback regarding to the product from

the market.

Research Methodology
Random data collection
Sample Size collection:- 50 sample

(1kg,2kg,5kg,15kg)

Sample Area:Gorakhpur,
Deoria, and
Kushinagar
Data Collection:Primary Data:- Questionnaires and Oral Interview
Secondary Data:- Newspapers and Internet

Sr.
No.

B10rand
Name

Quantity Shop Name

(Ltr)

Location

Kolhu

500ML

Bhagirthi kirana store

Salempur

Gulshan

500ML

Jai Prakah kirana store

Bhingari
Bazar

Hind Drop

500ML

Rajoo kirana store

Ramkola

Dabal
Engine

500ML

Dhiru kirana store

Lar Thana

Pincon

500ML

Pawan kirana store

Kasiya

Helth Lite

500ML

Vinay kirana store

Ramkola

Moon Lite

500ML

Kamlesh Pravision
store

Domin
Gadha

Bawarchi

500ML

Paras Babu kirana

store

Kasiya
Bazar

Sarso Dhara 500ML

Prabhudyal kirana
store

Nasirabad

10

Saloni

Munna kirana store

Bhatni
Bazar

500ML

11

Jai Shree

500ML

Ajay kirana store

12

Dinkar

500ML

Jai narayan kirana

store

Narayanjot

13

Nandini

500ML

Pradeep kirana store

Sahjanva

14

Tulasi

500ML

Govind kirana store

Bhatni

15

Jhoola

500ML

Janta kirana store

Deoria

16

Marya Day

500ML

Bala Ji kirana store

Dhramsala

17

Hathi
Marka

500ML

Chandan kirana store

Bargadva

18

Smart
Choice

500ML

City mall

Gorakhpur

19

Engle

500ML

Kishore Kirana
Bhandar

Hathuwa
bazar

20

Gulshan

500ML

Kajju Provision Store

Vanakta

21

Sun Drop

500ML

Paravala & Sons

Mohripur

22

Pincon

500ML

New Royal Kirana Shop Bankata

Bazar

23

Rani

500ML

Shree Shyam Grain

Shop

Gorakhpur

24

Ricela

500ML

Pappu Grain Mart

Maniram

Data Analysis
Bail kolhu:
Merit:Largest selling product in market
Easily available at retail shop
Maximum satisfaction of customer
customers have a better option in KACCHI GHANI
Recently available in new pack

Demerit:Difference price in product

Instantly price be increase and decrease
Freeze problem in Tin or Container

Contd
Kamal jyoti:
Merit:Better option in cheap product.
In this price be better to other product oil.
New product in market.
Slowly-slowly raising demand.

Demerit:No any type of fragrance.

Lack of marketing by company.
Complain of freeze problem in winter season.

Sales analysis
Rating scale:
Highest sale

Maximum sale

Average sale

Minimum sale

Bail kolhu:
Gorakhpur : Highest sale
Basti: Average sale
Khalilabad: maximum sale
Deoria: Highest sale

Contd
Kamal jyoti
Gorakhpur: Maximum sale
Basti: Minimum sale
Khalilabad: Minimum sale
Deoria: Average sale

(Sales information data collected by

dealer and wholeseller)

Finding
Company has a excellent track record in management.
B.L AGRO has a biggest mustard oil Packaging facilities
in U.P
Highly satisfied customer.
Largest production capacity 500 Ton per day
All places must be available there products.

Recommendation to an organisation
1. Publicity must be necessary.
2. No advertisement there products.
3. Warehouses in city.
4. Fast delivery.

Annexure
1- How many types of mustard oils.
available in the market
2-Which brands of mustard oils
demand in the market.
3-What is demand of BAIL KOLHU and
KAMAL JYOTI.