Session Agenda

Who Are We and What Are Our Services

How Do You Get Started?
Networking / Connecting
Questions and Answers

The Career Development

Center

Individual appointments with Career Counselors

Resumes
Applications
Cover Letters
Interview Preparation
Internships
Graduate School
Targeting Your Dream Job
Monday Friday
8:00 4:30
Drop in Hours no appointment necessary:
W-TH, 1:00-3:00
Wednesday Evenings open until 6:30
Top Floor University Center
570-422-3219
careerdevelopment@esu.edu

MARCH-APRIL

SO YOU WANT TO BE
HIRED?
-An interactive interview event to select the right
candidate for a hiring opportunity

APRIL 15th 5:00-6:30

Social Media Drives Hiring

How Employers
use LinkedIn:
- 96% Searching
- 94% Contacting
- 92% Vetting
- 93% Keeping tabs on
candidates

LinkedIn How Job

Seekers Use it in 2014
LinkedIn is where they do most of
their job-seeking activity:
40% contacts referred me for a job
34% contacts shared a job opportunity
32% made a new professional
connection
32% contacts provided an employees
perspective on a company
http://theundercoverrecruiter.com/job-seekers-use-social-media-2014-infographic/

What is LinkedIn?
Founded in 2003
LinkedIn is the world's largest professional

network
It has over 259 million members and

growing

Why use LinkedIn?

Its a great career management tool
Network with other professionals
Helps you find jobs and employers find

you
Target audience is college students

and professionals

Why use LinkedIn?

Gain access to experts in your industry:
Use the Q&A to ask a network of

professionals questions or advice

Join LinkedIn groups specific to your

industry for group discussions and

news

How is LinkedIn Different

From Other Social Media
It allows you keep your private life
Sites?
separate from your professional life

LinkedIn is information rich and not

a photo and personal sharing

system

5-Step Quick Guide For

Getting Started On LinkedIn

http://www.careerealism.com/getting-started-onlinkedin-quick-guide/#R460TG3D97gOAEwD.99

How to Get Started

Go to the LinkedIn website:

www.linkedin.com and create a profile

Creating a Profile
Be detailed about your education, internships,

volunteering, jobs, study abroad

Be authentic and include a strengths summary
Use key words in your profile that are relevant

in your industry or desired field

Check spelling and grammar

Creating a Profile
Your headshot is the first impression
Use a professionally taken photograph

headshot that shows you in the best light

Creating a profile
Create a Headline to grab the readers
attention
The headline appears under your name and next

to your picture
Do not limit yourself to the default job title and
employer
Use the 120 characters to market yourself
Dont use a title, be creative & describe yourself

Creating a Profile
Complete experiences and use keywords
Use key words in your profile and experiences that are
relevant in your industry or desired field
Top 10 overused buzzwords on LinkedIn profiles 2013:
Responsible Strategic
Creative
Effective
Patient
Expert
Organizational
Driven
Innovative
Analytical
Be detailed about your education, internships,
volunteering, jobs, study abroad

Creating a Profile
Complete an interesting summary
(shows up higher in the profile)
Take advantage of the 2000 characters
Tell people who you are
How to contact you
Why they should hire you
Core competencies
Add your email
Be sure to use proper capitalization and

grammar

Creating a Profile
Customize your public profile URL
Make your URL easier to remember
Can be edited under profile settings

Creating a Profile
Join Groups
Create business circles and connections
Gives you a platform to seek advice
Gives you the opportunity to showcase your

expertise

Creating a Profile
Add Other Profile Information
Volunteer Experiences & Causes
Certifications
Education
Honors & Award
Skills Section tell things you are proficient

in
Languages, test scores, patents & others

dont put in basic courses like Accounting 101

Creating a Profile
Call to Action
Would be different for everyone
Profile shows what you have done and a call to action
gives the reader further instruction on how or why to
contact you
Can show sample work or direct reader to your own
personal website

Examples
An author or aspiring writing can show their publications
An artist can showcase their portfolio
Tell the reader why to contact you .. Interview, job, advice

Failure to include contact information could result

in missed opportunities

Quick Fixes To Improve Your

LinkedIn Profile

The Minimal-Effort Profile

Add specifics (such as your full work history for the last 10 years, certifications,
or skills)

The Default Headline

When you specify the details of your current job, LinkedIn will ever-so-subtly
include a checkbox that is already set to Update My Headline to (your
job title). If you leave this information as is, site users will see Bob Jones, Vice
President Finance at ABC Company throughout all your activity.
However, if you uncheck the box and then edit the Headline available when
changing your name field, youll have the chance to advertise your career level
and competencies with Bob Jones | VP Finance, Controller, CFO | Growth,
Capital, Funding, & Technology Strategies.
The key in altering your Headline is to use terms that will trigger your hit rate for
both your job target and current position (and potentially your industry). Inject
a brand message related to your success, as in these examples:
Martin Forester, IT Director. SAP, Infrastructure-Building, & User Responsiveness.
Manufacturing & Medical Devices
Claire Wilson | Enterprise Account Executive Accelerating Channel Sales to $40+
Million in Managed Services Markets

http://www.careerealism.com/quick-fixes-linkedinprofile/#qPZ4E6xTiPxOcOiX.99

Quick Fixes To Improve

Your LinkedIn Profile
The No-Networking-Wanted Approach
Take steps to be findableandreachable
Join groups (a lot of them!) that represent your

career goals
Select the types of messages youre willing to
receive option under Settings to fully open,
ensuring youll receive both introductions and
InMail (LinkedIns internal e-mail)
Look at the contact information -its
buried all the way down at the bottom of your
profile-its important
Did you add a phone number, e-mail address,
or both?

Top 3 LinkedIn Profile

Errors

1. Failing To Use All The Space

Provided

Work history only includes titles, or you

skipped sections like Interests or Specialties

2. Mistaking A Resume Summary For A

LinkedIn Summary

Write a more personalized, bullet-point

account of your background and qualifications

Break up the text visually so employers can
quickly scan through for key words, and
consider adding decorative bullet symbols for
easier readability

Top 3 LinkedIn Profile

Errors

3. Presenting Data Inconsistent With

Your Traditional Resume

The problem arises when your job history,

education, or achievements appear

differently online than on paper
To spot discrepancies: print out both your
resume and your LinkedIn profile, reviewing
the facts youve listed
Must deliver the same value proposition
message as yourresume
Getting hired today requires a strong
online identity!
http://www.careerealism.com/top-linkedin-profile-errors/#ug1SsJy5mdvhkDXr.99

Keep Profiles Updated

Make Any Updates to Your Profile
As you would update your resume, you
should also keep your LinkedIn account
updated with your updated resume, contact
information or profile information
Be Active
Participate and interact often, the more you
interact the more contacts you make,
growing your network

Networking
Begin Establishing a Network
Your best network is with those you know and
trust already
Explore Career Fields (Alumni Paths)
Search Alumni by major, employer name,
career keywords, interests, etc.
Explore and Follow Employer Pages
Use as a research tool, look for job postings,
announcements for opportunities

Connecting to Others
Connect with people in industries that

interest you

Limit of 100 profiles to search by

With companies that you want to learn

more about
Geographies that you would like to
move to
When connecting, NEVER use the
built-in message:
Id like to add you to my
professional network on LinkedIn

Connecting to Others
Accept everyone, but invite

strategically
Dont just invite everyone who pops up on

people you may know. Invite to build your

network the way you want to build it

Diversify your contacts

Use your network announcements

or questions are ok
Update regularly

Connecting to Others
State Your Intentions Upfront
Hi Joshua,
I obtained your name through the Boston University
MBA LinkedIn Group. I graduated from the School of
Management last year and I am in the process of
making a career transition.It would be helpful for me
to ask you questions about your experiences as an
Sales Account Manager for Cisco.
I am not expecting to discuss a particular
employment position but I would appreciate being
able to talk with you on an informational basis.
I thank you in advance.
Regards,
http://careerealism.com/common-linkedin-mistakes/#BMfGRtflXuCXt3i0f.99

Searches
Find one person and search their

contacts to have a richer search

Job search feature
Search by zip

Things To Immediately Do
On LinkedIn

Put Up a Photo
Join About 45 groups.Youre allowed up to 50 groups on
LinkedIn
Post Discussions on Your Groups on a Regular Basis
Participate in threads with useful remarks not self-promoting
Let It Be Known You Are An Open Networker, dont just
connect with the people you know

Accept all or almost all connection requests, at least from

individuals. (not corporations or those with no photo)

Get Recommendations (Endorsements)

Proactive recommendation seeking involves reaching out and

asking someone to recommend you. Passive recommendation
seeking involves recommending someone, at which point LinkedIn
asks them to recommend you back. The latter is actually a bit
more effective.
If you have endorsements you will appear higher in the search!

http://www.careerealism.com/immediately-linkedin/#hQyzg1SMJ8dDDtP0.99

Example Profile

Example Profile

Example Profile

Example Profile

Example Profile

Example Profile

4 Clues Your LinkedIn

Strategy Is Working
Your Search Appearances And Profile

Views Have Increased

The People Viewing Your Profile Are In
Your Target Industry
People Are Reaching Out To You
Both On And Off LinkedIn
Opportunities Start To Come In
http://www.careerealism.com/linkedin-strategy-clues/

LinkedIn University
- under development

Broaden your networking with a

larger community
14,000+ ESU Alumni LinkedIn connections

Degree/major categories
Get university & other associated

networks updates
http://www.linkedin.com/edu/school?report
%2Esuccess=rQG4wgldM0uVR2GjAv0XoOCYHU_SMnM5w75aOe_F2DbwXqRXus9WyeNCUibMKmMT_BmHBeKRY&id=19250

Questions & Answers

Thank
you!